Mar 24, 2016
Joe Winke is the Founder of 3 companies... Healthy Surprise which is a subscription healthy snack box, The Dirt Personal Care company- which sells high quality personal items, and Jambo Superfoods company which is high quality herbal and cannibus infused edibles.
He has been featured by the Wall Street Journal, Oprah.com, Playboy.com and many others.
Introduction to this episode
Joe Winke is one of those guys who grew up in an entrepreneurial family. His father was a businessman and early on Joe knew he probably would run his own business someday. By the time he finished college he was on his way to California to start a business, even though he didn't know what it would be. On this episode you were going to hear the story and the many successes and failures that have made his companies the outstanding businesses that they are.
Starting any business is difficult, but bootstrapping it from your own funds is probably the hardest way. So when he has done that with every business he has built, at least at the beginning stages, but is also a pro at navigating the fundraising aspects of a startup. His experiences and stories on this episode will equip you to navigate those waters as well.
Joe Winkes first successful business was www.HealthySurprise.com, a subscription service that provides healthy snack foods for people who are conscious of putting only the best things into their bodies. The business was doing great, but he knew it could do better. One of the most important steps he took to make that happen with pivoting the way the business was positioned and promoted. Instead of making it about groceries, he decided should be made out to be a gift. That one crucial pivot changed everything. Learn how he did it and why he did it, and how you can do the same when needed in your business. It's all on this episode.
How do you go about pricing your products? It's not an easy answer to come up with. When he was building his business, healthy surprise, Joe Winke discovered that one of the biggest mistakes he had made was underpricing what he was offering. There were too many variables and overhead items and his margins were far too low. He got into a financial bind and one of the answers was to increase his pricing while increasing quality at the same time. Hear Joe’s lessons learned and how he made the adjustments on this episode.
What has been your lowest point in business? If you're like most entrepreneurs it probably had to do with tough times surrounding lack of sales or lack of profit. Joe Winke’s story is the same. On this episode you can hear how he struggled through his hardest moments, how he dealt with creditors, and the benefit was to be honest about his struggles from the start.