INspired INsider Podcast: Building an Ecommerce Business with Tom Sanders Founder of Our Pampered Home

Building an Ecommerce Business with Tom Sanders Founder of Our Pampered Home

Sep 28, 2017

Today we have Tom Sanders Founder of Our Pampered Home. They were ranked among the Top 100 sellers overall on Amazon and have had over 212,756 reviews.

They have had year over year growth of over 40% for the past 12 years and have grown into one of the top online retailers.

Here’s a glimpse of what you’ll learn:

[0:40] Jeremy introduces his guest, Tom Sanders.
[1:30] What are some of the benefits of being hidden?
[4:00] Tom talks about challenges they faced in the beginning.
[12:00] Mistakes to avoid.
[15:00] How Tom and his team’s approach has changed over time.
[18:00] The decision making process in the business today.
[21:00] Biggest mistakes made and lessons learned.
[25:00] What it takes to increase sales.
[32:00] Tom talks about watching his parents run a business.
[36:00] Working at a cassino helped Tom build his business.
[41:00] How Tom built the business.
[46:00] Selling your own brand vs. selling other known brands.
[49:00] Software and tools Tom and his team use.
[51:00] Adapting from customer feedback.
[55:30] Expanding to new categories.
[1:02:00] How to stand out in a competitive category.
[1:08:00] Why it’s important to diversify.
[1:13:00] Chad and Tom’s competitive relationship.
[1:21:00] Other platforms for ecommerce sellers to check out.
[1:28:00] You don’t have to reinvent the wheel - designing a website.
[1:33:00] Providing great customer service.
[1:38:30] Dealing with mistakes.
[1:40:30] The next phase for Our Pampered Home.
[1:43:00] Products that perform really well.
[1:46:30] Action steps on how to grow your ecommerce business.
[1:50:30] The proudest moment in business for Tom.
[1:55:00] Hom Tom’s wife has impacted the company.

In this episode…

What does it take to build a growing and thriving ecommerce business? Does it require luck, business acumen, large startup capital, or a combination of all three? On this episode of Inspired Insider, you’ll hear from ecommerce expert, Tom Sanders. Tom opens up about how sellers like you can get started in the ecommerce industry, lessons he’s learned along the way, what mistakes to avoid, why it’s important to provide high-quality customer service and much more! You don’t want to miss out on Tom’s helpful advice and insight that could be just the motivation you need to get your idea off the ground. Make sure to catch this episode!

How do you increase sales and see massive growth on a regular basis in the ecommerce industry? Does it come down to having the perfect product or is there more to it than that? On this episode of Inspired Insider, Tom Sanders explains why his company has seen the growth in sales they’ve enjoyed year after year. According to Tom, the primary reason they continue to see sales growth is due to their large catalog of products. But it’s not just about having lots of products available, Tom says that it’s important to have a cohesive catalog and not just random products that you’ve grouped together. If you’d like to hear Tom expand on this subject and more - don’t miss this episode!

Who has made a huge impact on your journey toward success? Were you fortunate enough to have a formal mentor or did you get the opportunity to work for a stellar company or boss who made a positive impression on your mindset and outlook? On this episode of Inspired Insider, you’ll hear from Tom Sanders as he shares how watching his parents run a business while he was a child contributed to his formation as a businessman later in life. What lessons can you learn from Tom’s story? Who will you impact as you grow your business and expand your influence? Listen to this episode to learn more!

If you are going to venture into the ecommerce industry, it’s vital that before too long, you establish your own website to grow your own brand and build your business from there. But what does that even look like? How do you build an easy to use and efficient website from scratch? On this episode of Inspired Insider, you’ll hear from Tom Sanders as he retells his journey of developing and launching his company’s website. Tom explains that the journey wasn’t easy and they have had to make modifications along the way but the decision to build their own platform for their brand has led them to increased growth and success. Find out more from Tom’s story on this informative episode!

If you were to list out the essential ingredients of building a thriving business, what would you include? Would you say a popular product is necessary? What about a successful business background? On this episode of Inspired Insider, Tom Sanders walks through the one component that he says is a MUST for building a successful business. Tom explains that high-quality customer service is the one piece that every business leader should aim to incorporate into their startup. Don’t underestimate the power of building a reputation as a reliable place for above average customer service! Find out more about this subject and much more from Tom on this episode!

Resources Mentioned on this episode

Sponsor for this episode

This is part of the Skubana Ecommerce Mastery Series where top Sellers and Experts teach you what really works to boost your ecommerce business. Skubana is a software platform to manage your entire ecommerce operation.

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Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and co-founder John Corcoran. Rise 25 is application only.