Nov 22, 2018
Dave Colina is the co-founder of O2 which started in Columbus, OH in 2014. O2 Oxygenated Natural Recovery drink was created by a CrossFit trainer and a medical doctor who were sick of unhealthy sports and energy drinks. It has electrolytes, natural caffeine, and added oxygen to help your body process toxins faster. They’ve gone from slinging O2 out of the back of a Prius to becoming a top seller at hundreds of CrossFit gyms and Whole Foods stores in Ohio, Kentucky, Pennsylvania, DC and Maryland as well as Krogers.
What does the process look like to develop and market a natural
recovery drink? Where would you start? How would you choose to sell
the product in such a crowded industry? On this episode of Inspired
Insider, you’ll hear from entrepreneur and innovator Dave Colina.
In his conversation with Jeremy, Dave opens up about how O2
started, what the research and development process was like, how
they decided on which flavors to market, lessons learned from
mistakes made along the way, and much more. Have pen and paper
ready; you don’t want to miss a minute of this fascinating
Do you ever find yourself wondering why there aren’t more natural recovery drinks that feature a high dose of electrolytes without adding artificial sweeteners? It seems that most recovery drinks are full of sugars and unnatural colors that should give more consumers pause. Here to help bring a solution to the marketplace is Dave Colina and DrinkO2. DrinkO2 started from humble beginnings as Dave and his business partner were selling the product out of the trunk of Dave’s Prius. Now the business is thriving thanks to their simple yet powerful message, natural recovery is possible!
Did you know that oxygen plays a considerable part in your body’s recovery process after a workout? Several medical studies have shown up to a 60% increase in the rate your liver processes toxins by consuming oxygenated liquids. Dave and his team at O2 created their product with this medical information in mind. The pure oxygen in O2 is measured at seven times higher than the typical levels found in tap water. Get more info about O2 and a great deal on their product by checking out the information located in the resources section at the end of this post!
What causes entrepreneurs and innovators to step out into the unknown and start something new? Let’s face it, these folks are a rare breed, and we need to hear more of their stories, so this risk-taking journey is encouraged for the next generation of business leaders. As Dave Colina rose through the ranks at Nationwide, he quickly discovered that he wanted to do something different and build a business of his own. While he was still young and free from any family obligations, Dave pulled the trigger and went for it. The journey was scary and not always smooth but looking back, Dave is more than satisfied with how the project has fared thus far.
If you were to create a natural recovery drink, where would you start? Would you dive into the industry with guns blazing or would you take a more cautious and measured approach? Sitting with the idea for several years, Dave and his business partner went for a deep dive learning all the info they needed to make a startup based on a natural recovery drink succeed. Through the highs and lows, they were able to overcome some enormous challenges and now enjoy prominent placement in grocery store chains like Whole Foods and Krogers.
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