Jun 2, 2016
Heath Squier is the master food formulator and CEO of Julian Bakery, which is a company that develops and sells “transitional” Paleo foods
Products include Paleo and Primal Products like Paleo Protein Bars®. Paleo Wraps, Paleo Cereal, Paleo Chocolate and more! they are grain-free, gluten free, GMO-Free.
Heath learned the benefits of
using vitamins and whole foods from his mother, Barbara who is a
certified nutritionist who founded the original Julian Bakery in
By combining his background running tech companies with his parents’ brick-and-mortar business, Heath has grown Julian Bakery into a worldwide brand.
A focus on nutrition has been a part of Heath’s life for as long as he can remember. Heath’s mother, Barbara, is a certified nutritionist and the original founder of Julian Bakery. He carried on the tradition by taking over the company after his mother’s retirement and focused on growing the business into a worldwide brand. Today. Julian Bakery products can be found in large and small health food stores around the world.
Heath discusses the process of taking over the company and how he’s managed to grow the business so much in such a short time. He talks about the influences of his background in tech companies combined with his parents’ brick and mortar approach, and how that truly allowed Julian Bakery to flourish.
Heath offers insight into his own daily regimen of supplements and the role nutrition plays in maintaining optimum health. He believes in practicing what he preaches and setting an example for everyone around him, especially his young daughter. Heath talks about the influence his daughter has had on the creation of kid-friendly products, including pancakes and kid’s protein bars, and why it’s important to give them health food that’s disguised as “junk food” to keep kids happy and healthy.
Heath goes on to share the growth of the company from being in 20 stores to 40 stores to being a global brand, and the importance of the partnership they have with Whole Foods. He also talks about the value of having solid online strategies in place to grow an ecommerce brand and why you need to constantly work to refine your strategy.
In closing, Heath shares the highs and lows of the growth of Julian Bakery, some lessons he’s learned along the way, and some advice that can help other ecommerce businesses grow. He also talks about his proudest moment: seeing his daughter enjoy the products and knowing she’s eating healthy.