Thu, 5 May 2016
Going Beyond Cart Abandonment with a Lifecycle Email Solution with Mike Arsenault Founder of Rejoiner
Mike Arsenault is cofounder of Rejoiner. Rejoiner is a software for ecommerce companies that helps drive faster revenue growth. They have helped over a thousand companies including Guess, Hallmark, and many more… And to date, their customers have generated an additional 68,268,068.79 in revenue using their software.
They have a strong value proposition -- “Done with you” service by a team of ecommerce email marketing experts WITH a guaranteed ROI every month.
Here’s a glimpse of what you’ll learn:
In this episode…
Mike Arsenault shares his journey to success with his revenue-maximizing ecommerce software solution, Rejoiner. From his early days just out of college to his formative time spent at Grasshopper, it’s clear Mike has been an ambitious doer from the start. He discusses how the idea for Rejoiner and the motivation behind creating it as a stand-alone software solution.
Mike shares insight into the concept of being a “Life Cycle Email Solution” as well as how they designed the software to generate emails according to where the customer is in that cycle. He also delves into a customer case study, discussing what worked and what didn’t work as Rejoiner worked to solve cart abandonment issues and beyond.
Mike takes us on the journey from his time at Grasshopper to his decision to leave the company to focus on Rejoiner full time. He shares insight into the highs and lows of the evolution of Rejoiner, and what he sees as some of the big breakthroughs they’ve had along the way.
In closing, Mike shares some solutions they use behind the scenes to help manage Rejoiner and a glimpse into the future of this booming business.
Resources Mentioned on this episode