Preview Mode Links will not work in preview mode

INspired INsider with Dr. Jeremy Weisz


INspiredINsider Show with Dr. Jeremy Weisz features interviews with successful entrepreneurs, Ecommerce founders, & visionary leaders.

Leaders reveal deeply personal stories and explore the tough journey, big challenges, and mistakes that they overcame to achieve success.

You will find inspiring stories from: Founders of Atari, Baby Einstein, P90X, Einstein Bagels, Skymall, and many more.


Thank you for listening from your host of http://InspiredInsider.com Dr. Jeremy Weisz. Go to InspiredInsider.com for Full Video episodes. 

Feb 14, 2019

Stephan Aarstol is the founder of Tower Paddle Boards and the No Middle Man Project. Founded in 2010 and funded by billionaire Mark Cuban, Tower Paddle Boards is one of the biggest success stories in Shark Tank history. With only $100K in lifetime sales at the time of the pitch, Mark Cuban invested just $150K, and since then Tower has done over $30M in sales. Tower was the #1 brand out of over 2 million 3rd party sellers signed up for the pilot Amazon Exclusives program. They also have branched into Tower Electric Bikes and Tower Beach Club.

Here’s a glimpse of what you’ll learn:

  • [1:25] Jeremy introduces his guest, Stephan Aarstol.
  • [3:00] Before and after Tower’s Shark Tank appearance.
  • [7:40] Jeremy and Stephan talk about their paddle boarding experiences.
  • [9:30] What does it take to capitalize on an ecommerce idea like e-bikes?
  • [11:45] Stephan talks about Tower’s branding.
  • [14:30] How Mark Cuban reacted to the 5 Hour Workday & other ideas from Stephan.
  • [18:20] Stephan talks about the “No Middleman” platform.
  • [26:00] What advantages does a direct to consumer business model have?
  • [32:00] The benefits and challenges of featuring products on Amazon.
  • [36:45] Stephan talks about a Harvard Business School study on Tower.
  • [40:00] What do Stephan and his team do to drive traffic to their site?
  • [44:20] Who should check out No Middleman?
  • [47:20] Stephan’s impression from spending time at Harvard Business School.
  • [51:30] What led Stephan to include his book with Tower Paddle Boards?
  • [55:45] Stephan talks about the Five-Hour work day.
  • [1:02:15] Why a full 8 hour work day is not realistic.
  • [1:05:00] Stephan hopes up about a low moment in his career.
  • [1:08:00] A proud moment in business for Stephan.

In this episode…

As ecommerce giants like Amazon continue their path to increasing control of the marketplace, where does that leave customers? Can a direct to consumer platform wrestle the spotlight away from Amazon and others? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Stephan Aarstol. In his conversation with Jeremy, Stephan opens up about his experience on Shark Tank, how he developed Tower’s branding, what it is like working with Mark Cuban, why he created No Middleman, and much more. You don’t want to miss a minute of this fascinating episode featuring Stephan’s story!

Can you imagine what it would be like to have your organization featured on a high profile show like Shark Tank? What would you do to make your product or service stand out from all the rest? Stephan Aarstol had the opportunity to feature his brand, Tower Paddle Boards, on one of the early seasons of Shark Tank. Benefiting from that experience, Tower Paddle Boards was able to secure funding and additional investment by Mark Cuban. They’ve since increased their profits and the reach of their brand by leaps and bounds. Make sure to check out the link to the Tower Paddle Boards site located in the resources section at the end of this post.

Did you know there is a lot of power in authenticity and constancy? It’s true! When you look at the landscape of today’s marketplace you can see that brands are making a massive shift to align with the values of Millennials, chief among those values is authenticity. Is your brand authentic? Is it trying to be something that it is not? As he built Tower Paddle Boards, Stephan Aarstol forced himself and his team to ask this question as they worked to expand the brand and feature new products. Would it make sense for a beach themed brand to put out pillowcases? No! Don’t try to be something you are not, embrace your esthetic, don’t run from it.

What would it take to even the playing field and bring more options to customers in today’s ecommerce marketplace? What if there was a platform like Amazon, but instead of Amazon’s best interests at heart, it had customers? Seeing a noticeable gap in the marketplace, Stephan Aarstol went to work creating a new direct to consumer platform called, No Middleman. Stephan and his team have created a searchable directory and online showroom for the worlds best direct to consumer products and brands. With today’s ecommerce landscape, there is no reason why intelligent consumers shouldn’t have a platform they can trust. Learn more about No Middleman by checking out their website, located in the resources section at the end of this post.

You’ve heard the adage, “Work smarter, not harder.” What if more businesses actually operated with that concept at the forefront? Would we see more organizations adjusting their business practices around the actual workload instead of a bygone system? Stephan Aarstol thinks so! In his conversation with Jeremy, Stephan talked about his “Five Hour Workday” model that he’s implemented throughout his organization. People thought Stephan was crazy for taking this radical step, but the truth is, it worked! Stephan’s organization embraced this concept and thrived as a result. Could it be time for your company to consider a Five Hour Workday?

Resources Mentioned on this episode

 

Sponsor for this episode

Rise25’s mission is to connect you with your best referral partners and customers.

We do this in 3 ways…

  1. Our Done for you Media - We help your company completely run and launch your own podcast. we distribute your show across more than 11 different channels including a dedicated blog post and social media. You simply show up and talk and we do everything else. Our team has been working with podcasters since 2009. I personally credit podcasting as the single best thing I have done for my business and my life. It has allowed me to connect with the founders/ceo’s of P90xAtariEinstein BagelsMattelRx Bars, and many more. Besides making best friends and finding my business partner..podcasting has led to relationships with countless customers and referral partners.
  1. Our Done for you Lead Generation- We manually send a consistent flow of customized outreach messages to your ideal clients and referral sources that you want to connect with to generate more business and clients - this is not paid traffic by the way.
  1. Our Done for you VIP Events - We do live in-person VIP Days and receptions. These are 100% outsourced VIP days for software companies and conference organizers so we can help you serve your highest level customers.  It may or may not involve Elvis costumes - See video

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

Since these each require a lot of humans to do the work we have limited bandwidth and only want to work with the right company. so if any sound interesting to you go to Rise25.com and contact us or email support (at) rise25.com.

If your company wants to attract and connect with your highest level customers and referral partners then you can learn more and contact us to find out if your company qualifies at Rise25.com.

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.