Nov 12, 2013
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Stephen Key was able to land a three-year worldwide exclusive deal with Disney, allowing his company to stock guitar picks with Disney images in Walmart and 7-Eleven. It eventually lead to an endorsement by the famous musician Taylor Swift.
Watch this interview as he talks about some of lows and highs:
-He talks about when he felt he was not pulling his weight around
the house before his product hit it big.
-What happened when Stephen told his dad he was going to be an artist?
- How did he end up getting distribution in 7-11? You could try this method also.
Stephen Key is the author of One Simple Idea for Startups and Entrepreneurs from McGraw-Hill and has developed and licensed over 20 products.