INspired INsider with Dr. Jeremy Weisz | Ecommerce Interviews | Entrepreneurship | Inspirational Stories | Business Lessons |

Today we have Amit Bivas, Head of Marketing at Optimove. In addition to serving as a key member of Optimove’s management team, Amit is a seasoned marketing executive with extensive experience planning, developing and executing B2B and B2C marketing strategies from the ground up. Optimove’s mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale.

Here’s a glimpse of what you’ll learn:

  • [0:45] Amit Bivas joins the podcast to talk about Optimove.
  • [2:45] How did Optimove get off the ground?
  • [5:00] Who is the ideal client for Optimove?
  • [8:30] Customer success stories.
  • [10:00] Amit talks about partnering with Stitch Fix and onboarding new clients.
  • [12:30] What is it like operating an international business?

In this episode…

Is there a role for relationship marketing in the ecommerce industry? Would you say that your organization engages in relationship marketing? What if there was a way to for marketers to outsource the tech aspect of their job so they can focus on creatively engaging with their clients? On this episode of Inspired Insider, you’ll hear from marketing expert Amit Bivas. In his conversation with Jeremy, Amit explains what solutions to relationship marketing Optimove brings to the table, who are Optimove’s ideal clients, customer success stories, what it’s like operating an international business, and much more! You don’t want to miss a minute of this engaging episode featuring Amit!

One of the most important aspects that are needed for an ecommerce business to grow is to focus on efficiency. You don’t have any chance of profitability or expansion if you have multiple places in your organization where multiple people or processes are doing the same thing. On this episode of Inspired Insider, you’ll hear from business leader Amit Bivas as he shares how Optimove is helping their clients embrace automation. The software that Optimove has developed is specifically designed to empower marketers with the tools they need to hone their process and eliminate redundancies. To hear more about Optimove and their amazing services, make sure to check out this fascinating episode!

In an increasingly interconnected marketplace, what can organizations do to leverage their position and get an edge over their competition? Are there advantages for businesses that remain small and nimble? What advantages exist for more international organizations? On this episode of Inspired Insider, Amit Bivas shares how Optimove embraces its international image. While it’s not always easy, Amit and Optimove know that the challenges and difficulties of running an international organization are outweighed by the benefit of operating on a global stage. Learn more about the great work that Amit and his team are providing by listening to this exciting episode!

Resources Mentioned on this episode

Sponsor for this episode

The Internet Retailer Conference & Exhibition – better known as IRCE – is your one-stop-shop for all of your e-retail needs. This conference and trade show offers you everything your business needs to stay ahead of your competition, in one simple location. IRCE is right around the corner in Chicago so go to www.irce.com to find out more.

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Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: Optimove.mp3
Category:general -- posted at: 5:00am CDT