Tue, 17 May 2016
[One Question] How a Solid Content Strategy Can Grow an Ecommerce Business with Steve Chou Founder of Bumblebee Linens
Steve Chou is founder of bumblebee linens and mywifequitherjob.com He is a smart dude ...how do I know that? Because he has bachelors and a masters degree in electrical engineering from Stanford University.
He not only runs multiple six figure businesses but also is a hardware engineer by day and entrepreneur by night - in addition to being a husband and dad of 2 kids.
We met at a mastermind meeting that John Corcoran and I put together SF.
Here’s a glimpse of what you’ll learn:
In this episode…
Steve Chou is no stranger to navigating the world of ecommerce and coming out on top. Steve’s business, Bumblebee Linens, has become hugely successful - being featured on the Today Show and in magazines like Real Simple, Brides, Martha Stewart Weddings, and many others.
In this short chat with Steve, Jeremy asks for some actionable tips and strategies that can help people grow their ecommerce business. Steve discusses the difficulty of being seen in a highly saturated market, which has been commoditized by Amazon. He shares some tips to help your business gain traction in a highly competitive market.
Steve discusses the value of establishing your own brand presence in the market and he offers insight into how you can do that: content. Steve talks about why it’s important to put out content and how it helps you connect with your target market and, therefore, grow your business.
Steve goes on to discuss how he uses this content strategy during product launches and why it helps him sell products.
Resources Mentioned on this episode