INspired INsider Podcast: [One Question] Industry Research as a Secret Weapon with Kim Krause Schwalm

[One Question] Industry Research as a Secret Weapon with Kim Krause Schwalm

Aug 15, 2017

Today we have Kim Krause Schwalm, one of the top direct response copywriters. She has worked in the industry for more than 25 years creating breakthrough copy for companies like Boardroom, National Geographic, Healthy Directions, Rodale, Soundview, and many more.

Kim was integral in launching a nutritional supplement company Healthy Directions that went on to become a multi-million dollar business within the first few years, she was the first female copywriter to have a control at Boardroom.

Here’s a glimpse of what you’ll learn:

[1:00] Jeremy introduces his guest, Kim Krause.
[2:00] Lessons learned early on from launching Healthy Directions.
[6:00] Kim talks about when she got the chance to write for Boardroom.
[9:00] The power of working together.
[11:30] The challenge of navigating family and business.
[17:30] Research as a secret weapon.

In this episode…

Have you ever thought of industry research as a secret weapon? Think about that for a minute, what would mean to research a topic so well that you know all the ins and outs so well that you gain an advantage over your competitors. Can you say that research is your secret weapon? On this episode of Inspired Insider, you’ll hear from business leader Kim Krause Schwalm as she explains how she has been able to hone in and leverage her ability to research any given subject so thoroughly that it makes her sales copy succeed like no one else's. To hear more from Kim and how she uses research as her secret weapon, make sure to catch this episode!

How do you balance work and family life? Is striking a balance even possible? On this episode of Inspired Insider, you’ll hear from business leader Kim Krause Schwalm as she opens up about what it’s like to juggle life as a mother and a successful businesswoman. Kim points out that one of the most important aspects of navigating work and family life balance is to make sure you have the support you need. In her experience, Kim was able to delegate out some of the home tasks that she just couldn’t fit on her plate while working in the business world, don’t be afraid to follow her example! Listen to Kim go into further detail with this topic on this episode!

Does your company celebrate collaboration? Do you value the power and success that can be found when people work together? On this episode of Inspired Insider, you’ll hear from Kim Krause Schwalm as she describes the huge benefit she’s witnessed when people work together. That old saying, “The rising tide lifts all boats” is true! Competition has its place and can be very helpful sometimes but don’t let it blind you to the power of working together and collaborating! To hear more about the subject of collaboration, make sure to catch this fascinating episode!

Resources Mentioned on this episode

Sponsor for this episode

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