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Don Hauptman was an award-winning independent direct-response copywriter and creative consultant for more than 30 years.

 

In the course of his career, he's been a top copywriter, a sought-after consultant, an acclaimed speaker, and a published author. In copywriting circles, Don may be best known for his headline “Speak Spanish [French, German, etc.] like a Diplomat!” This series of ads generated revenues that total in the tens of millions of dollars … and achieved the status of an industry classic.

 

His winning campaigns are mentioned in three major college advertising textbooks, and examples of his promotions are cited in the books Million Dollar Mailings and World's Greatest Direct Mail Sales Letters. In a column in Advertising Age, Don’s name was included in a short list of direct-marketing “superstars.”

 

His work was praised by such direct-marketing legends as John Caples, Eugene Schwartz, and Bob Stone.

 

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Category:One Question - What Inspires You? -- posted at: 4:00am CDT