Jul 5, 2016
Gary Nealon is the founder of RTA Cabinet Store and has built an 8-figure eCommerce business. Gary is also the owner of the Rox Group, a collection of eCommerce sites in the home improvement niche. Rox Group includes one of the largest online distributors and importers of kitchen cabinets in the United States.
They have been featured one over 80 shows on popular networks like HGTV, A&E, and many others. Gary has been featured on the Inc. 500 and Inc. 5000 as well as being listed as one of Philly’s 100 fastest-growing companies in the past 3 years. Gary also runs WineTrailAdventures.com and Nealon Solutions, which is a marketing company.
Like all business owners, Gary faced his fair share of struggles. He managed to go from bankruptcy to 8-figure eCommerce business by implementing marketing strategies that allowed him to truly connect with his market. In this chat, Gary shares the high point and the lowest point of his eCommerce business, as well as a final piece of advice for fellow business owners.
The lowest point was quite easy for Gary to pinpoint: filing bankruptcy in his previous business. He talks about why it was so difficult and what it was like to tell the investors that the business just wasn’t going to work. Gary shares how it felt to realize it was time to accept defeat and move forward, in spite of how hard he’d worked to get the business to succeed.
For Gary, the high point has come in the last few years, when he feels like all of the hard work is really starting to pay off. He talks about how it feels to finally get recognition for doing this right, especially after having faced a bankruptcy with the previous business. Gary talks with great pride about building the successful businesses he runs today and why it’s important to never lose sight of the low points.
In closing, Gary offers a final thought to business owners: get to know your customer. He talks about the value of direct marketing and truly understanding who your customer is in order to make the connection you need. After facing bankruptcy and building flourishing businesses, it’s clear Gary understands how to truly connect with the market in order to stay ahead of the competition.