May 12, 2016
Jason VandeBoom is founder of
ActiveCampaign which is a web based marketing platform that helps
hundreds of thousands of small businesses improve and automate
Here’s a glimpse of what you’ll learn:
- [0:40] Jeremy’s welcome and introduction to
this episode with guest Jason VandeBoom, founder of ActiveCampaign.
- [2:43] Who should be using
- [3:30] Jason discusses the evolution of
ActiveCampaign since its beginning in 2003.
- [7:24] Transitioning from multiple products to
focusing solely on email marketing.
- [8:01] Some misconceptions about
- [11:01] Jason discusses some things he’s had to
“put his foot down” about in order to ensure value added marketing
- [13:39] Do you actively pursue partner
- [17:24] Some of the most popular integrations
ActiveCampaign offers right now.
- [21:22] Jason’s introduction into the tech
- [23:53] Jason’s original aspirations as a young
- [27:45] Jason’s work experience in web design
and contact management.
- [31:47] The evolution of the ActiveCampaign
product offerings after starting email marketing.
- [40:03] Some other challenges ActiveCampaign
- [45:06] Some actions that it takes to have a
client enter the sales pipeline.
- [56:35] Some of the biggest challenges
ActiveCampaign is facing now and how Jason plans to overcome
- [1:02:43] Some of the milestones of the last 5
- [1:07:18] What’s been the lowest point for
- [1:08:34] What was the most painful part as far
- [1:10:11] How do you disconnect from that level
of stress when you go home?
- [1:11:46] The proudest moment for
- [1:12:36] What are you most excited about in
the future of ActiveCampaign?
- [1:13:32] The proudest customer experience
- [1:14:29] What’s the most unique type of
business you work with?
- [1:15:10] Jason’s final thoughts.
In this episode…
For Jason VandeBoom, finding
success with his flourishing company ActiveCampaign came with its
fair share of bumps in the road. From the early days of the company
back in 2003, there has been an evolution of both product offerings
and its approach to the customer experience. Jason discusses
everything from the start of ActiveCampaign to the obstacles
they’ve faced as they’ve grown.
In the early days of
ActiveCampaign, they were a product focused company. Jason
discusses how they evolved into email marketing and what encouraged
them to pursue a more focused avenue. He also shares the process of
introducing email marketing as a product offering and how it grew
from a small option to their main focus.
Jason goes on to discuss in more
detail the process of transitioning from 8 products to focusing on
email marketing. He shares how the transition began in 2010 and why
it took until 2014 to complete the process. Jason also offers
insight into some common misconceptions about ActiveCampaign and
how they deal with these issues.
As they continue their chat,
Jason and Jeremy discuss how ActiveCampaign uses partner campaigns
to add value to the client. He gives insight into some of the more
popular integrations and how their products evolved after the
introduction of email marketing. In closing, Jason shares the high
point, low point, and some milestones for the company, as well as
what he sees in the future of ActiveCampaign as it continues to
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