Mar 14, 2019
Cory Warfield is the co-founder of ShedWool. ShedWool is an employee scheduling and workforce management software company. What that means is they help staff at companies fill a shift or take on an additional shift. So if someone works at a restaurant they don't have to call all their buddies to see who can cover for them. They can put it in the ShedWool schedule and someone can pick up the shift easily. Early on they were able to work with companies like IBM, American Airlines, BP, Four Seasons and several other high-profile companies. Cory worked in the hospitality industry for years where he saw the need for a scheduling app. He is also the co-founder of Mentor You Global which is a pro bono consulting platform.
Did you know that one of the most complicated aspects of the hospitality industry is creating and navigating the shift schedule? Managers and employees stress about their shift schedule more than almost any other aspect of their job. What is the solution? On this episode of Inspired Insider, you’ll hear from innovator and entrepreneur, Cory Warfield. In his conversation with Jeremy, Cory opens up about how he got the idea for ShedWool, why they decided to change their pricing model, how they were able to connect with high profile organizations, tips for growing your network, and much more. You don’t want to miss a minute of this engaging episode featuring Cory’s story!
Pain points often show you where innovation is needed. There are so many great ideas out there just waiting for someone to realize that there is no need to settle for the way things have always been. Cory Warfield leveraged his twenty years of experience in the hospitality industry to address an issue that bugged him and his industry peers for years, the shift schedule. Cory was convinced that there had to be a better way to handle the constant frustration over staffing issues, so he went to work on a solution. It wasn’t long before the vision, and the groundwork for ShedWool, Cory’s solution to shift scheduling issues started to form.
Solving a problem is one thing: finding the right price to charge for the solution is another thing entirely. Cory’s dream was to offer ShedWool as a free solution, but he soon realized that there wasn’t a clear path forward for the financial viability of his solution without a pricing model. While Cory was able to get some high profile organizations to try ShedWool early on, the free aspect of the platform caused some businesses to hold back, not knowing if it would go the distance. Now, they’ve created a reasonable pricing model at ShedWool, and the brand is thriving. What can you learn from Cory’s experience with the pricing model?
One of the best ways to make a name for your brand or business is to expand your personal and professional sphere of influence. Many business leaders are turning to LinkedIn to make these connections and grow their profile. As he increased his engagement on LinkedIn, Cory started to notice his profile rise and his circle of influence expand. Is there a secret to Cory’s expanded reach? Not really. Cory simply took the time to engage with influencers on LinkedIn by liking and commenting on their posts; he also took the time to create content that caused people to engage with him.
Do you want to expand your reach as Cory did? If you needed to expand your reach right now, what would you do? Where would you start? Thankfully, Cory was kind enough to share his tips for growing your network.
This is just the start of Cory’s insights on this topic. Make sure to follow Cory on LinkedIn and learn from his brilliant perspective!
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