Jan 22, 2019
Rob Nelson is the founder of Big League Chew. Big League Chew started from humble beginnings in the Portland Mavericks bullpen in 1977. For more than 35 years, the iconic pouches packed with shredded, flavorful bubble gum have become the preferred chewing gum for all ages having sold more than 800 million pouches to date.
How can businesses create a positive impact on society? Is that a practical expectation to have or just a nice byproduct? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Rob Nelson. In his conversation with Jeremy, Rob opens up about how he developed Big League Chew, what caused the product to take off, the different flavour variations they’ve had over the years, the positive impact that Big League Chew has caused, and much more. Don’t miss a minute of this fascinating episode featuring Rob’s story!
Did you know that many entrepreneurs and innovators pluck their great idea from real-world experience? Too often we think that these leaders get some secret information from the powers that be, but the truth is, they typically come up with an idea that is connected to their life. That was the case for Rob Nelson when he came up with the idea of Big League Chew. Rob didn’t like the taste or effect of chewing tobacco which was popular among baseball players at the time, so he came up with an alternative. Before long, Big League Chew was born and would end up taking the baseball scene by storm as a popular alternative to chewing tobacco.
Rob Nelson didn’t set out to have a positive impact with Big League Chew, but he is thrilled that is what ended up happening. From players to kids watching them, Big League Chew became the healthy friendly alternative that adds to the fun and enjoyment of America’s favourite pastime. Rob’s story isn’t just an outlier; there are a good number of businesses that have gained popularity in recent years due to their emphasis on social good. Just take a look at big brands like Toms and Warby Parker, and you can see that a good product tied to a great cause resonates with consumers. What can you learn from Rob’s story?
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