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INspired INsider with Dr. Jeremy Weisz


INspiredINsider Show with Dr. Jeremy Weisz features interviews with successful entrepreneurs, Ecommerce founders, & visionary leaders.

Leaders reveal deeply personal stories and explore the tough journey, big challenges, and mistakes that they overcame to achieve success.

You will find inspiring stories from: Founders of Atari, Baby Einstein, P90X, Einstein Bagels, Skymall, and many more.


Thank you for listening from your host of http://InspiredInsider.com Dr. Jeremy Weisz. Go to InspiredInsider.com for Full Video episodes. 

Apr 9, 2019

Dr. John and Debra Bruinsma are the founders of Dr. John’s Healthy Sweets. In 1995, Dr. John while leaving his dental office for the day and grabbed a sugar-free lollipop to enjoy on the ride home. That lollipop didn't even make it to the door before being thrown out. He thought, "We give these to our patients?" There had to be a better alternative! From there he went on a mission to develop the best tasting, sugar-free candy and Dr. John's was born!

Here’s a glimpse of what you’ll learn:

  • [0:45] Jeremy welcomes his guests, Dr. John and Debra Bruinsma.
  • [3:00] Why the Bruinsma’s decided to add Xylitol to their product.
  • [5:00] Some of the challenges they’ve faced along the way.
  • [6:45] What was it like to have a product featured on Good Morning America?
  • [9:45] John and Debra talk about what it is like working together.

In this episode…

Wouldn’t it be nice to have your cake and eat it too? If that cake or sweet snack is healthy too, then all the better! On this episode of Inspired Insider, you’ll hear from entrepreneurs and innovators John and Debra Bruinsma. In their conversation with Jeremy, the Bruinsma’s explain how they came up with the idea for healthy sweets, why they decided to add Xylitol to their product, lessons they’ve learned along the way, what it is like working with their spouse, and much more! Don’t miss a minute of this fascinating episode featuring John and Debra’s story!

After years of handing out sub-par, sugar-free, sweet snacks to patients at his dental office, Dr. John Bruinsma felt like it was time for a change. John and his wife, Debra went to work creating a sweet, sugar-free alternative that kids and adults would love. Dr. John's started out with great tasting sugar-free lollipops, solely for the dental industry. They’ve since expanded their operation and became their own suppliers back in 2013. You can learn more about the amazing products they feature at Dr. John’s by visiting their website located in the resources section.

It’s one thing to build a startup from the ground up but its another thing entirely to start and run a business with your spouse! How do you think you’d do in that situation? Would you and your spouse make for good business partners? Thankfully, John and Debra Bruinsma had a wonderful working relationship and had similar passions and opposite yet complimentary skill sets. They will be the first people to tell you that building a business with your spouse isn’t easy, but it is possible! What can you learn from John and Debra’s story?

Resources Mentioned on this episode

Sponsor for this episode

Rise25’s mission is to connect you with your best referral partners and customers.

We do this in 3 ways…

  1. Our Done for you Media - We help your company completely run and launch your own podcast. we distribute your show across more than 11 different channels including a dedicated blog post and social media. You simply show up and talk and we do everything else. Our team has been working with podcasters since 2009. I personally credit podcasting as the single best thing I have done for my business and my life. It has allowed me to connect with the founders/ceo’s of P90xAtariEinstein BagelsMattelRx Bars, and many more. Besides making best friends and finding my business partner..podcasting has led to relationships with countless customers and referral partners.
  1. Our Done for you Lead Generation- We manually send a consistent flow of customized outreach messages to your ideal clients and referral sources that you want to connect with to generate more business and clients - this is not paid traffic by the way.
  1. Our Done for you VIP Events - We do live in-person VIP Days and receptions. These are 100% outsourced VIP days for software companies and conference organizers so we can help you serve your highest level customers.  It may or may not involve Elvis costumes - See video

Rise25 VIP Days have a proven track record of helping companies to get more referrals, increase retention with their VIP customers, and get more engaged new customers without adding extra work to that company’s plate.

Rise25 has hosted VIP events in cities such as Austin, Chicago, Santa Barbara, San Diego, New York, Sonoma, and Las Vegas to name a few.

Since these each require a lot of humans to do the work we have limited bandwidth and only want to work with the right company. so if any sound interesting to you go to Rise25.com and contact us or email support (at) rise25.com.

If your company wants to attract and connect with your highest level customers and referral partners then you can learn more and contact us to find out if your company qualifies at Rise25.com.

Rise25 was cofounded by Dr. Jeremy Weisz and John Corcoran.