Feb 12, 2019
Susie Allport is the founder of Susie’s Smart Cookies. Susie started baking omega-3 rich cookies for her family shortly after writing her book, “The Queen Of Fats,” a history of the omega-3 fatty acid research. She used the fact that flaxseed meal, walnuts, and canola oil are rich in omega-3s to adapt favorite family recipes. Soon friends were asking her for her delicious and satisfying treats. Thus a science writer became a baker, and Susie's Smart Cookie was born.
Did you know that your diet is most likely lacking in essential fats like Omega-3’s and Omega-6’s? The fact is, most Americans don’t consume enough green vegetables or the meat of animals that do. What is the solution? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator, Susie Allport. In her conversation with Jeremy, Susie talks about why consuming Omega-3 fatty acids is so important, how she created her cookies with essential fats, challenges she has faced along the way, and much more. Don’t miss a minute of this fascinating episode featuring Susie’s story!
What if there was a way to increase the level of essential fats in your diet without taking fish oil capsules? Let’s face it, the reason why most people don’t get the Omega-3’s and Omega-6’s that they need is that the foods that are rich in these essential fats aren’t convenient. It might sound spoiled, but the truth is, most of our diet revolves around what is convenient. Recognizing that, Susie Allport and her team went to work on a fast and easy food product that just about everyone would eat, a breakfast cookie. You can learn more about Susie’s cookies by visiting the link to her website located in the resources section.
If you wanted to get a delicious and healthy food product into the marketplace, how would you do it? Would you make sure it was the best food product possible or would you focus on marketing and the benefits your product provides? As it turns out, the production process was simple for Susie Allport and her team at Susie’s Smart Cookies. After they got the product just right, they went to work getting it in front of as many customers as possible. That has proven the more challenging aspect of their journey so far. What can you learn from Susie’s story?
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