Apr 16, 2019
Dr. Andrew Goldman is the co-founder of Good Day Chocolate. Andrew created the business with his longtime friend and fellow entrepreneur, Simeon Margolis. Good Day Chocolate creates candy-coated chocolate balls that contain taurine — said to boost neurological development — alongside caffeine from green tea extract.
How do trends and fads start? Is there some secret global group out there that decides and dictates the timing of certain fads? How do you think trends and fads start in your industry? On this episode of Inspired Insider, you’ll hear from business leader and innovator, Dr. Andrew Goldman. In his conversation with Jeremy, Andrew opens up about how he started Good Day Chocolate, milestones they’ve reached along the way, plans for the future, why they don’t follow trends and fads, and much more. You don’t want to miss a minute of this fascinating episode featuring Andrew’s story!
Did you know that everyday experiences and tasks can serve as the inspiration to launch whole industries? It’s true! That’s exactly what happened when Dr. Andrew Goldman came up with the idea for candy that acts as the vehicle to get health supplements into the hands of children and adults. There were lots of early experiments with Good Day Chocolate products, from lollipops to caramels and eventually landing on chocolate as the best option. Curious about Good Day Chocolate? Make sure to check out the link to their products located in the resources section at the end of this post.
How do you stay ahead of the curve when it comes to trends and fads without seeming like your business is a sell out who goes chasing them? The balance between catering to market demands and striking out on your own path is a tough one to navigate. In some ways, you could accuse Good Day Chocolate of hopping on the health supplements bandwagon, but the fact that they carefully think about and consider how their products will affect their customers is an important distinction. They’ve found a way to walk that tightrope between trends and what’s good for the customer. What can you learn from Good Day Chocolate’s story?
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