Thu, 7 July 2016
Targeting Methods and Strategies to Grow Your eCommerce Business Steve Chou Founder of Bumblebee Linens
Steve Chou is the founder of Bumblebee Linens and MyWifeQuitHerJob.com. With a bachelor’s and a master’s degree in electrical engineering from Stanford University, it’s pretty clear Steve is a smart guy.
He not only runs multiple six-figure businesses but he’s also a hardware engineer by day and an entrepreneur by night. If that wasn’t enough on his plate, Steve’s also a husband and father of 2 kids.
Here’s a glimpse of what you’ll learn:
In this episode…
For Steve, it’s all about finding balance in his busy life. From his flourishing businesses to his busy career as a hardware engineer to his family, Steve discusses how he manages to make time for it all. He gives insight into how he maintains focus on his main objective: spending time with his family. Throughout this chat with Jeremy, Steve shares with great openness how he’s managed to grow his businesses into the multiple 6 figures and some of the strategies that helped Bumblebee Linens become a thriving ecommerce store.
Steve offers tips to help ecommerce business owners understand how to grow sales by standing out from the crowd. He shares insight into how he targets customers and some targeting methods they use to connect with their market. Steve also discusses some of the challenges they face in targeting, and how they manage to stay on track and continue to grow their reach.
Steve goes on to share some of his top software choices to help manage his business, and a few tips to help new businesses thrive. Steve chats with Jeremy about how they grew the Bumblebee Linens brand in the beginning and why it’s key to stand out from the very start. He shares a story about a last-minute order from a bride early in the company’s history and how they went out of their way to make sure her order was filled in time.
As they close out their chat, Steve talks about the role of content in a strong marketing plan and why it’s so important to put out great content in order to attract new customers and build sales. He shares the biggest mistakes he sees ecommerce businesses make and how to avoid them as you start out. Steve offers a final tip for ecommerce business owners who are ready to see growth: put out content regularly.
Resources Mentioned on this episode