Feb 4, 2016
Mark C. Winters coauthored with Gino Wickman the business best seller Rocket Fuel: The One Essential Combination That Will Get You More of What you want from your Business.
He has been a leader and entrepreneur for over 25 years and has worked with companies ranging from multi-billion dollar enterprises like Procter & Gamble and British Petroleum, to raw startups originally drawn up on a napkin.
Very few people know the real answer to that question, but today’s guest, Mark C. Winters has studied the ins and outs of business growth and with his co-author Gino Wickman, has written a book that explains the vital leadership combination that enables any business to grow not only through those stages of team growth, but also into a highly profitable state as a company.
What is that combination? It’s the pairing of two uniquely gifted people who Mark and Gino have labeled the visionary and the integrator. These two, when rightly paired and taught to work together effectively, can take any company into the stratosphere like they were running on rocket fuel, which is the name of the book these two incredible entrepreneurs have written together.
Mark and Gino believe in the power of this leadership combination so much that they’ve gone to great detail in their book about the strengths and weaknesses of each, and the differences between the two. But they don’t stop there. You’ll also find resources to teach a leadership pair how to best work together, delegate tasks to their team, lead the greater group toward larger goals, and keep the infrastructure of the business healthy and vibrant at the same time.
On this episode Dr. Jeremy Weisz gets the backstory on how Mark got into the creation of businesses in the first place, how he stumbled through his first few businesses and learned powerful lessons along the way, and how he’s wrapped those hard-learned lessons into the covers of his most recent book.
You’re going to get so much insight into the integrator / visionary combination of leadership, and find out how you can take a free assessment to see which of those leaders you are. Once you know, you’ll discover a newfound freedom as you assess your current role in light of your strengths, make adjustments, and come alongside a complementary partner to lead your company to greater heights.