INspired INsider with Dr. Jeremy Weisz

Jai Rawat is a successful serial entrepreneur and an investor, advisor, and mentor to several startups. Jai has over 24 years of industry experience and has a track record and deep passion for creating exceptional online consumer products. He is currently the co-founder and CEO of Zinrelo. Jai is also a charter member of TiE (The Indus Entrepreneurs) and sits on the advisory boards of several companies. He has received several awards and recognition for his contributions.

Here’s a glimpse of what you’ll learn:

  • [0:45] Jeremy welcomes his guest, Jai Rawat.
  • [1:20] Why did Jai start Zinrelo?
  • [3:00] Where did the name Zinrelo come from? Who is the ideal customer?
  • [5:00] The best practices for companies using Zinrelo.
  • [7:00] Jai talks about his experience with startups.
  • [8:30] Seizing an opportunity to leverage social media.
  • [10:00] Future plans and how to connect with Zinrelo.
  • [11:00] Jai talks about his background and why he came to America.

In this episode…

How do you jumpstart and breath new life into a dated and often neglected concept like loyalty rewards? Is there a way to make this old tool relevant again? What role does social media engagement have to play when it comes to loyalty rewards? On this episode of Inspired Insider, you’ll hear from Jai Rawat as he opens up about his career and the work he is doing at his most recent startup, Zinrelo. In his conversation with Jeremy, Jai talks about his background with startups, how he seized the opportunity to leverage social media, who the perfect client is for Zinrelo, and so much more! You don’t want to miss a minute of this engaging episode featuring Jai!

Have you been able to marry your skills with your passion? What did that look like for you? How have you built your passion into the day to day responsibilities of your career? On this episode of Inspired Insider, you’ll hear from Jai Rawat as he goes over his passion and skill for creating new and exciting startups. While the journey hasn’t always been easy, Jai loves to find a missing service or product in the marketplace and find a way to address it with an innovative solution. To hear more about Jai’s background and what he’s done to build a successful career around his passions, make sure to listen to this powerful episode!

When was the last time you saw a missing product or service in the marketplace that you knew would take off if you could find a solution? What does it take to identify and exploit those opportunities to your advantage? On this episode of Inspired Insider, you’ll hear from Jai Rawat as he reveals how he identified how social media could be leveraged to help businesses engage with their target audience. For too often, Jai saw that businesses were missing the critical aspect of consumer to consumer interactions and impressions on social media and he decided that he’d create a way for businesses to break into this important channel. To hear more about Zinrelo and how they’ve been able to provide an intriguing solution to consumer engagement, make sure to listen to this episode!

Resources Mentioned on this episode

Sponsor for this episode

The Internet Retailer Conference & Exhibition – better known as IRCE – is your one-stop-shop for all of your e-retail needs. This conference and trade show offers you everything your business needs to stay ahead of your competition, in one simple location. IRCE is right around the corner in Chicago so go to www.irce.com to find out more.

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: Zinrelo.mp3
Category:general -- posted at: 5:00am CDT

Jonathan joined BVAccel in 2017 as CEO and is the founder and former CEO of Rocket Code, an eCommerce infrastructure agency focused on strategy and design. Prior to Rocket Code, Jonathan led eCommerce for HOMAGE, and prior to that, served as a technical business analyst and an information architect for Dynamit. Jonathan received a B.S. in Business and Marketing from Miami University.

Here’s a glimpse of what you’ll learn:

  • [0:35] Jeremy welcomes his guest, Jonathan Poma.
  • [2:00] Jon talks about customer success stories.
  • [3:30] Creating solutions that no one thought was possible.
  • [4:30] What led Jon to create Rocket Code?
  • [6:00] What has been the hardest part of business so far?
  • [7:30] Why transparency and vulnerability are so important.
  • [8:30] Mistakes ecommerce businesses are making.
  • [10:00] Who is the ideal Rocket Code client?
  • [11:30] The most unusual client Jonathan has so far.
  • [12:30] Tools that Jon and his team use.
  • [13:30] Building a quality team.
  • [15:00] How to connect with Rocket Code.

In this episode…

What does it take to provide innovative market solutions to ecommerce businesses? Is there a way to push past the impossible and deliver fresh answers to problems that most people had written off as impossible? On this episode of Inspired Insider, you’ll hear from innovator and entrepreneur, Jonathan Poma. In his conversation with Jeremy, Jonathan explains how his work with Rocket Code helped clients find innovative solutions, what led him to his work with Rocket Code, the ups and downs faced in business, how he’s been able to assemble a quality team, and much more. You don’t want to miss a minute of this fascinating episode featuring Jonathan!

When was the last time you truly believed that you could push past the impossible? Seriously! Why is it that so many individuals and leaders give up or accept “No” as a valid answer to difficult problems? Is there a way to build a culture that challenges those perceptions and achieves the what many have deemed impossible? For Jonathan Poma, solving the impossible has been an exciting challenge that he continues to encourage his team at Rocket Code and BVAccel to work toward. Find out why Jonathan is so passionate about pushing the boundaries and achieving the impossible on this powerful episode of Inspired Insider, you don't want to miss it!

What good is an ambitious goal if you don’t have the right team around you to help you achieve it? It’s like trying to climb a mountain with poor planning, the wrong team, and no equipment. What does a high-quality team look like? How to build a culture that they thrive in? On this episode of Inspired Insider, you’ll hear business leader and entrepreneur Jonathan Poma. Jonathan has led a successful in his career where he has gathered the right talented people around him to achieve his goals to provide innovative market solutions. While it hasn't always been an easy road for Jonathan, he is proud of the work he does and the team he has gathered around him. To hear more about his journey, make sure to listen to this engaging episode!

Resources Mentioned on this episode

Sponsor for this episode

The Internet Retailer Conference & Exhibition – better known as IRCE – is your one-stop-shop for all of your e-retail needs. This conference and trade show offers you everything your business needs to stay ahead of your competition, in one simple location. IRCE is right around the corner in Chicago so go to www.irce.com to find out more.

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: IRCE2016ChicagoJonathanPomaRocketCode.mp3
Category:general -- posted at: 5:00am CDT

Today we have Jeff Moore President of International Pacific Seafoods, which is a Specialty Importer of Premium Quality, Chef Ready Frozen Seafood to the foodservice and retail segments. Jeff has led the company expansion from $11MM to over $30MM in the past few decades. They have customers such as Cheesecake Factory, BJ’s Restaurants, House of Blues, and many others. 

Here’s a glimpse of what you’ll learn:

  • [1:10] Jeremy introduces his guest, Jeff Moore.
  • [2:30] The five questions that Jeff asks his clients.
  • [10:30] Jeff talks about successful products.
  • [15:30] Asking the right questions.
  • [20:30] Lessons learned from Jay Abraham.
  • [25:00] How mentors can improve your mindset.
  • [31:30] Jeff talks about family life and entrepreneurship.
  • [45:30] Having fun with the business to consumer side.
  • [51:00] Jeff shares wisdom that he learned from the founder of Claim Jumpers.
  • [54:00] Why context is so important.
  • [57:00] Jeff talks about how influential his mother was on his writing.
  • [58:30] Taking away the jargon and writing with the reader in mind.
  • [1:02:30] Jeff talks about his passion for philanthropy.

In this episode…

How can knowing when to ask the right questions give you an advantage in life and business? What if you were armed with five specific questions that will enable and empower you to serve your clients and succeed in reaching your goals? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur, Jeff Moore. In his conversation with Jeremy, Jeff shares the five questions he asks his clients, why asking the right questions is so important, lessons he’s learned from Jay Abraham, how mentors can help expand your mindset, why context is so crucial, and so much more! You don’t want to miss a minute of this engaging episode with Jeff!

If you were tasked with composing five of the most important questions to ask your clients, what would they be? Seriously! Would you launch into unpacking their goals and strategies? Would you target their felt needs? What are the right questions to ask when you meet with current and potential clients? On this episode of Inspired Insider, Jeff Moore opens up to share his famous five questions and how you can use them to succeed in business.

What are you using right now?

What are you doing with it?

How much of it are you using?

Where are you getting it?

What are you paying for it?

Make sure to listen to this episode as Jeff breaks down each of these questions and how to utilize them to their fullest potential. You don’t want to miss it!

Who has the most influence on your life? Is it a family member? Close friend? Or have you connected with a mentor that is able to steer you toward the right decision and help to expand your mindset? On this episode of Inspired Insider, you’ll hear from innovator and business leader Jeff Moore. Jeff has been fortunate to spend time connecting with some of the most influential and brilliant business leaders. He is convinced that taking the time to learn from wise leaders who have been through the highs and lows of business has contributed significantly to his level of success he enjoys today. What could connecting with the right mentor do for you? Learn more on this powerful episode!

What will your story be when all is said and done? What legacy will you leave behind both personally and professionally? Have you given this subject considerable thought? On this episode of Inspired Insider, Jeff Moore provides his thoughts on life, family, and how it all connects to his journey as an entrepreneur. Jeff recalls learning from the example that both his father and grandfather set for him through their careers in business. Learn how their story influenced Jeff’s story and how he is making an effort to do the same with his kids by listening to this episode!

When was the last time you worked on something that you were really passionate about? Do you get to do that on a daily basis in your business right now? What would it take to incorporate your passion into your workflow? On this episode of Inspired Insider, you’ll hear from Jeff Moore as he shares one of the areas in his business that lights him up. After working for so long in business to business contexts, Jeff branched out and worked on the business to consumer side and absolutely loved it. In his conversation with Jeremy, Jeff launches in a passionate explanation of how that time in his career allowed him to have tons of fun. Find out what you can learn from Jeff’s story on this episode!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: jeffmoorelong.mp3
Category:general -- posted at: 5:00am CDT

Today we have Erika Szychowski, founder of Good Zebra which is a protein-packed animal cracker set out to challenge the snack food industry. Good Zebra has 12 grams of protein per 2-ounce servings, NO refined sugar – it is sweetened with only organic honey and coconut sugar and has no artificial ingredients or preservatives. The 11 unique spirit animals found in Good Zebra are inspired by street and tattoo art, the flavors include vanilla, lemon, and chai with peanut butter and chocolate not far behind. Good Zebra can be found in Peet's Coffee & Tea across the nation, select retailers, on Amazon and on the Good Zebra website.

Here’s a glimpse of what you’ll learn:

  • [1:20] Jeremy introduces his guest, Erika Szychowski.
  • [3:00] Erika talks about connecting with Peet’s Coffee.
  • [6:00] Considering how consumers shop in grocery stores.
  • [9:30] Where is Erika trying to locate her product?
  • [12:30] Erika talks about working with the Rolling Stones.
  • [16:30] How to connect with Erika and Good Zebra.

In this episode…

What does it look like to market and sell good tasting protein products? How can they be different than protein bars and shakes? What will it take to get it in the hands of consumers? On this episode of Inspired Insider, you’ll hear from innovator and entrepreneur Erika Szychowski. Erika is on a mission to help make her protein product, Good Zebra available to as many people as possible. In her conversation with Jeremy, Erika touches on how she got her product in Peet’s Coffee shops, why she had to consider how consumers would find her product in the grocery store, and much more! You don’t want to miss this fascinating and engaging episode featuring Erika and Good Zebra!

If you were creating a healthy protein product for consumers to snack on, where would you try to have your product featured? How about a coffee shop? It makes sense, right? Who doesn’t want a tasty treat while they sip on their coffee or tea? On this episode of Inspired Insider, Erika Szychowski explains how she partnered with Peet’s Coffee to carry her product, Good Zebra. For Erika, Peet’s was always on her radar as a store that she wanted to get her product featured in. At the end of the day, it was Erika’s boldness and persistence that led to her meeting with Peet’s leadership to test the product and eventually stock it on their shelves. To hear more from Erika about her journey and the success of Good Zebra, make sure to listen to this episode!

When was the last time you took a risk or discovered a new product you’d be willing to try at the grocery store? Chances are, you haven’t done that in a long time. Most people go grocery shopping with a clear idea of what they want to buy and where it’s located. Erika Szychowski is trying to get retailers and grocery stores in particular to rethink the way they market products like her healthy protein product, Good Zebra. Because this effort seems to be more of an uphill battle with big box grocery stores, Erika and her team have focused their efforts on getting their product into coffee shops, fitness centers, and airports. Learn more from Erika’s unique perspective and how she’s trying to shake things up in the snack world by listening to this episode!

Resources Mentioned on this episode

Sponsor for this episode


Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: erikaszychowskishort.mp3
Category:general -- posted at: 5:00am CDT

Today we have Randi Brill founder of Quaracore and Teacher Peach. QuaraCORE is a full-service creative agency that helps companies dream up the right products, solutions, and strategies. In 2012, she started her own e-commerce company, TeacherPeach.com. The part-time experiment is now a top seller of teacher gift totes and classroom products on Amazon. She is the author of "99 Creative WOWs - Words of Wisdom for Business".

Here’s a glimpse of what you’ll learn:

  • [1:10] Jeremy introduces his guest, Randi Brill.
  • [2:15] Randi talks about writing her first sales order.
  • [4:10] Lessons that Randi learned from her father.
  • [7:00] Randi opens up about her book, “99 Creative WOWs.”
  • [12:30] The role of listening in the creative process.
  • [17:30] Keeping clients open to suggestions and new ideas.
  • [20:00] She who names it, owns it.
  • [26:00] Getting clarity and embracing creative problem solving.
  • [33:00] Randi talks about getting perspective and working on something she loves.
  • [38:30] Going big!
  • [40:30] What are some popular products that Randi sells?
  • [45:30] Randi talks about the lowest moment in business.
  • [49:30] Props and other items that inspire Randi.
  • [52:30] Creativity is everywhere!

In this episode…

What can you learn from the creative process? Do you have your own approach to embrace seasons of creativity in your business? How the can the creative process impact other areas of business? On this episode of Inspired Insider, you’ll hear from innovator and entrepreneur Randi Brill. In her conversation with Jeremy, Randi opens up about her childhood, what she learned from her father, the role of listening in the creative process, what it takes to keep clients open to new ideas, the ins and outs of creative problem solving, and so much more! You don’t want to miss a minute of this engaging episode featuring Randi!

Who has made a significant impact on your journey toward success? Was it a mentor, friend, or family member who you looked up to and held as a role model? What have you done to make that sort of impact on others? On this episode of Inspired Insider, you’ll hear from Randi Brill as she shares about the person in her life that influenced her and led her toward the business career she enjoys today. When Randi’s father assigned her to create the logo for a new business he purchased, he inadvertently sparked an impulse in her go out and create a business on her terms. Hear more about Randi’s story and the lessons she has to share on this episode!

What do you think is the most important aspect of the creative process? Is it skill? Or maybe experience? What about listening? Where does that fit into the equation that makes up a successful creative process? On this episode of Inspired Insider, you’ll hear from innovator and business leader, Randi Brill. Randi loves to engage with her clients and help them find the right creative solutions to their projects. While she engages with her clients, she utilizes one of the most important tools she’s learned over the years, listening. This simple discipline has helped Randi serve her clients more effectively and produce high-quality results. Learn more about this fascinating topic from Randi on this episode!

Do you have an approach to creative problem-solving? What do you like about it? What could be improved? When was the last time you gave it an evaluation? On this episode of Inspired Insider, you’ll hear from Randi Brill as she describes her approach to creative problem solving and why it’s been so successful. While Randi’s approach isn’t easy, she has had the opportunity to refine and perfect it over the years. Her goal is to engage with her clients in a very small group format to get to the heart of their creative needs. She remains adamant that this group should never consist of more than six individuals. Learn more about Randi’s approach and why it works so well by listening to this episode!

When was the last time you had to reevaluate your business? Seriously! When was the last time you sat down and considered what you were spending your time and resources on and if it was worth it? On this episode of Inspired Insider, you’ll hear from Randi Brill as she describes a moment in her career where she had to stop and get really clear on what mattered most to her. Randi says that this moment was difficult but she was glad to walk away with a new sense of clarity and focus that she hadn’t had before. Her decision to change some priorities in her life and business breathed new energy into her career. What would it take for you to do something similar? Find out on this informative episode!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: randibrilllong.mp3
Category:general -- posted at: 5:00am CDT

Today we have Sarah Chalos co-founder of I Heart Keenwah with Ravi Jolly. I Heart Keenwah makes "superfoods" accessible to consumers with a range of tasty food products, including quinoa based snacks such as Himalayan pink salt chocolate quinoa puffs, peanut butter chocolate quinoa puffs and many more. They can be found in thousands of stores across the U.S. and globally in places like Whole Foods, CVS, 7-11 and of course on Amazon and their website. Before I Heart Keenwah, Sarah studied engineering at MIT, worked in R&D, manufacturing at Abbott Laboratories, earned her MBA at Chicago Booth and consulted for big corporate clients at Bain & Company. The most impressive part is that Sarah does all this while raising 2 kids.

Here’s a glimpse of what you’ll learn:

  • [1:10] Jeremy introduces his guest, Sarah Chalos.
  • [3:00] Sarah talks about getting different labels and certifications for her product.
  • [4:00] Why is Bolivian quinoa a superior crop?
  • [7:30] Sarah’s go to quinoa recipe.
  • [8:30] What is on the horizon for I Heart Keenwah?
  • [9:30] What made Sarah decide to grow her team? Who did she hire first?
  • [11:30] Which conferences and trade shows do Sarah and her team attend?
  • [12:30] What’s worked and hasn’t worked on the marketing front.
  • [14:00] The lowest moment in business so far.
  • [15:00] Sarah talks about a proud moment in her business.

In this episode…

What is the process of successfully marketing and building a business around a superfood? How do you make sure your product stands out among all the others on grocery store shelves? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Sarah Chalos. In her conversation with Jeremy, Sarah explains how she markets her product, challenges she’s faced along the way, her favorite quinoa recipe, how she built her team, and so much more! You don’t want to miss a minute of this fascinating episode with Sarah!

When it comes to marketing a superfood or a food product in general, what are some of the best practices? Is there a magic formula or is all up to chance? On this episode of Inspired Insider, you’ll hear from Sarah Chalos as she goes over some marketing efforts with her superfood product that worked and a few that didn’t. One of the methods that worked out well for Sarah and her team is spending time in grocery stores and providing demonstrations of their quinoa products. Sarah also mentions the importance of having a lot of funding available as food products don’t often have a good return on investment starting out. To hear more tips about marketing food products from Sarah and so much more, make sure to listen to this episode!

Have you ever worked in a horrible team environment? How did you survive it? What would you have done differently? What can you do to ensure that your organization has a healthy team environment? On this episode of Inspired Insider, Sarah Chalos opens up about her experience building her business, I Heart Keenwah and when she decided to start brining in a team. While it wasn’t easy, Sarah says that her first hire made a huge difference in her work load. Her first hire was to get a team member who could focus on outreach and growing the business while Sarah and her business partner could focus on making sure the business itself stayed profitable. Learn more about building a team from Sarah by listening to this informative episode!

Resources Mentioned on this episode

Sponsor for this episode


Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: sarahchalosshort.mp3
Category:general -- posted at: 5:00am CDT

Today we have Audrey Darrow who founded Earth Source Organics in 2006. Earth Source Organics manufactures Righteously Raw Chocolate. Audrey has been on a mission to make certified organic, vegan, kosher, gluten-free, allergen and nut free, raw, Non-GMO, no refined sugar chocolates more affordable for everyone. A raw chocolate bar was $14.00 when she started and she could not afford that even with the discount so she set out to build her own certified facility. Her products are in over a thousand stores across the country and can be found in Whole Foods, Natural Grocers, and many others. She is a 2003 breast cancer survivor and had to undergo radical surgeries, long-term radiation, and chemotherapy. Audrey feels that eating healthy is a major key to her improved health.

Here’s a glimpse of what you’ll learn:

  • [1:20] Jeremy introduces his guest, Audrey Darrow.
  • [3:00] Why did Audrey get involved with health foods?
  • [6:30] What was the first health food Audrey produced?
  • [9:00] Audrey talks about the health benefits of Maca and when started to dip her products in chocolate.
  • [13:00] Product development and learning from customers.
  • [16:00] Audrey talks about her tribute to her daughter on her product.
  • [19:30] Working out of a run down facility.
  • [23:30] What was the first really big order like?
  • [25:30] Expanding to a new facility.
  • [27:00] How did Audrey get her product into Whole Foods and other businesses?
  • [32:00] Audrey talks about demonstrating products in health stores and why she does it.
  • [34:00] Pitfalls and challenges.
  • [35:30] Keeping track of accounts and orders.
  • [37:30] Audrey talks about her employees and retaining talented team members.
  • [39:00] What are Audrey’s strengths?
  • [41:00] What future trends does Audrey see coming down the line?
  • [45:30] What works and doesn’t work with promoting products?
  • [49:00] Audrey talks about co-packing products for other retailers.
  • [55:00] Problems along the way are really lessons in disguise.

In this episode…

What does it mean to really connect with customers in a way that draws them in and makes them feel like your brand or product is something special that they get to be a part of? How can you tell your story in a way that resonates? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator, Audrey Darrow. In her conversation with Jeremy, Audrey opens up about her journey to create her own line of health foods, challenges she faced along the way, how her daughter gives her daily inspiration, and so much more! You don’t want to miss a minute of this exciting episode featuring Audrey!

What inspired you to get started in the line of work you are in today? Do you have a dramatic story that could really connect with customers? How are you sharing your story? On this episode of Inspired Insider, Audrey Darrow goes over her story and what led her to create Earth Source Organics. For Audrey, it all started at a point in her life where she had just gone through radical surgery, radiation, and chemotherapy for breast cancer and was working at a health food store in San Diego. She did this to get the employee discount to be able to afford the healthy foods she loved and believed would help stay her cancer-free. Even with that discount, the products remained way too expensive for her to enjoy. That moment sparked a fire in Audrey that led her on the journey to create high quality and affordable health foods. Hear more about her story on this episode!

Everyone loves a good underdog story, right? That is exactly what Audrey Darrow’s journey was from the start. As she looks back on how it all started, she remembers securing her very first facility to begin producing her health food. That facility was run down and depressing but Audrey had a dream and quickly went to work rehabilitating the space to get it certified as a location that could produce organic health food. While the path wasn’t an easy one to travel, Audrey learned a lot of valuable lessons along the way. Learn from her valuable insights on this powerful episode of Inspired Insider, you don't’ want to miss it!

One of the ways that Audrey Darrow and her team have been able to remain so successful over the years is their relentless desire to stay connected to their customers. This serves as both a practical and principled commitment. On the practical side, Audrey and her team continue to show up to supermarkets and health food stores to offer demonstrations of their product so customers and stores keep the products fresh in their minds. On the principled side, Audrey remembers her humble beginnings and wants to stay connected to the place she came from on an emotional level. Learn more about Audrey and Earth Source Organics on this episode of Inspired Insider.

Whether it’s connecting with customers or helping other health food products get on the shelves, you can tell that Audrey Darrow is passionate about improving the lives of others. This passion extends to her generosity in providing a facility that small heath food startups can utilize to get their operations up and running. What can you do to give back and build up the community that you are a part of? How can you internalize the lessons from Audrey’s story? Find out on this powerful and engaging episode of Inspired Insider, you don't’ want to miss it!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: audreydarrowlong.mp3
Category:general -- posted at: 5:00am CDT

Franz Jordan is the Co-Founder of Sellics which is a powerful all-in-one tool that combines everything sellers need to be successful on Amazon. Sellics evolved from Franz’s first company Marketplace Analytics, a German data analytics company that was the first of its kind to focus on Amazon SEO back in 2014. You can manage and optimize your Sponsored Product campaigns entirely in the Sellics PPC Manager. Other features include a profit dashboard, keyword ranking optimizer, competitor monitoring, and much more. Companies such as Bosch appliances, Lego, and Brita are some of the businesses that use Sellics. 

Here’s a glimpse of what you’ll learn:

  • [1:10] Jeremy introduces his guest, Franz Jordan.
  • [3:00] Franz talks about using negative keywords.
  • [5:50] The three options to consider when your ecommerce product isn’t selling.
  • [7:50] Franz explains several ecommerce strategies.
  • [11:30] What is Sonar? Why is available for free?
  • [14:30] Pushback Franz and his team have received to using Sellics.

In this episode…

Without extensive knowledge of SEO (Search Engine Optimization) ins and outs, how do most ecommerce business leaders succeed at keyword optimization? Do they just wing it and hope that something sticks? Are there tools ecommerce leaders can use so they don’t have to know how SEO works but can still get the results as if they do? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Franz Jordan. In his conversation with Jeremy, Franz opens up about the correct usage of negative keywords, what sellers can do when their product isn’t gaining the traction they’d had hoped for, why he continues to provide tools like Sonar for free, and much more! You don’t want to miss a minute of this valuable episode with Franz!

What does it take to get the most out of keyword optimization? How can running negative keyword campaigns help your product listing reach more of the right clients for your brand? On this episode of Inspired Insider, you’ll hear from Franz Jordan as he explains what negative keyword campaigns are and examples of how they can be used. While it may sound counter-intuitive, running a negative keyword campaign can be really useful. If you want to clearly disassociate your product from a phrase the won’t help the searcher find what they are looking for, a negative keyword campaign might be right for you. To hear more about his important topic, make sure to listen to this episode.

It may sound crazy but some leaders are convinced that the more value you add and the easier you make it for potential clients to try your product, the more successful you’ll become. When was the last time you heard of a free trial for a product without the requirement of a credit card? Never, right? For Franz Jordan and his company Sellics, it comes down to earning credibility and trust with their clients, right off of the bat. Learn more about Franz’s story and his innovative approach to engaging his customers on this exciting episode of Inspired Insider!

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Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: franzjordanshort.mp3
Category:general -- posted at: 5:00am CDT

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