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INspired INsider Podcast

INspiredINsider Show with Dr. Jeremy Weisz features interviews with successful entrepreneurs, Ecommerce founders, & visionary leaders.

Leaders reveal deeply personal stories and explore the tough journey, big challenges, and mistakes that they overcame to achieve success.

You will find inspiring stories from: Founders of Atari, Baby Einstein, P90X, Einstein Bagels, Skymall, and many more.

Thank you for listening from your host of Dr. Jeremy Weisz. Go to for Full Video episodes. 

Nov 30, 2023

Cole Schaefer is the Co-founder of SMACKIN’ Sunflower Seeds, jumbo-flavored sunflower seeds roasted and seasoned to perfection. He is a self-starting college entrepreneur dedicated to creating products and services that improve the lives of others. Previously, Cole served as the Co-founder and Managing Partner of Blueprint Brands, a Venture Capital Analyst at Atland Ventures, and a Digital Marketer at Homi Inc. He holds a BS in marketing from the University of Minnesota.  

In this episode…

Are you a fan of sunflower seeds? Are you interested in finding sunflower seeds that offer unique and delicious flavors? 

Sunflowers contain healthy fats, essential plant compounds, and several vitamins and minerals that can help reduce the risk of common health problems such as high blood pressure, heart disease, and cholesterol. Sunflower seeds are becoming increasingly popular for snacking straight from the bag, in trail mix, multi-grain bread, and nutrition bars. However, finding unique and delicious flavors can be a challenge. This propelled Cole Schaefer to create a brand of better-tasting and better-for-you sunflower seed snacks people can enjoy. 

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Cole Schaefer, Co-founder of SMACKIN’ Sunflower Seeds, to share his entrepreneurial journey in creating a sunflower seeds brand. Cole talks about SMACKIN’, the evolution of its products, tips for growing your online presence as a brand, and the challenges he faced.