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INspired INsider Podcast

INspiredINsider Show with Dr. Jeremy Weisz features interviews with successful entrepreneurs, Ecommerce founders, & visionary leaders.

Leaders reveal deeply personal stories and explore the tough journey, big challenges, and mistakes that they overcame to achieve success.

You will find inspiring stories from: Founders of Atari, Baby Einstein, P90X, Einstein Bagels, Skymall, and many more.

Thank you for listening from your host of Dr. Jeremy Weisz. Go to for Full Video episodes. 

Jun 23, 2022

Shannon Hansen is the Owner of Lightfoot Media, a business he founded in 1995. Lightfoot Media is a full-service internet marketing agency focused on providing innovative ways to keep clients ahead of the competition.

Shannon started his entrepreneurial journey at 21 while in college, where he created his first business that helped see him through college. Although Lightfoot Media is successful now, it has been a topsy turvy journey and was bankrupt for six years. After multiple iterations, Shannon’s figured it out, and his business has expanded rapidly, taking advantage of bigger and better opportunities.

In this episode…

The death or growth of any business depends on partnerships, employee recruitment, and retention. Without a system to continuously hire and retain A+ people in your company, you lose business and partnerships that could take you to the next level. The good news is that there’s a system that works to help you develop powerful partnerships and hire great people.

It’s the CRMPPS (coachable, reliable, motive, problem-solving, personability, and superpower) method for hiring A+ people. Using this system, Shannon Hansen of Lightfoot Media was able to increase their employee retention from 30% to 80% and is better able to crush their organizational goals and build better partnerships. Want to know what CRMPPS is and how to use it? 

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Shannon Hansen, Owner of Lightfoot Media. They discuss Shannon’s 26-year-plus entrepreneurial journey and how he uses the CRMPPs method to develop excellent partnerships and hire and retain A+ team members.