May 31, 2022
Bill Harper is the CEO and Chief Creative Officer at wmHarper, a strategically-led, creatively-driven transformation agency. The agency focuses on brands in need of transformation and helps them transition from a stagnant awkward stage to a growth-generating stage.
Bill offers leadership teams the insights, strategy, and fearless creativity they need to set them on a path to reaching their full potential. Over his 30-year career, Bill has created compelling creative executions and success stories for brands like Denny’s, Ryobi, Bosch, Michelin, Delsey Luggage, and Music & Arts, to name a few. During Bill’s downtime, he enjoys spending time with his family, fishing for striped bass, a good book, woodworking, and all things IPA.
In this episode…
Is your business taking two steps forward and three steps backward? Do you wish you could find a way to push through barriers so your brand could reach its full potential? Your brand has the potential to dominate its category, but it has to create a contagious, market-shattering impact on its customers and competition.
Once you discover what the consumer values — what they’re either striving for or moving away from — and your product leaves the consumer in a better emotional state, then you’ve got something. Your brand's growth can soar when you lock in that insight and align it with the right marketing strategy and a winning team. How do you build that winning team to achieve the growth you want?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Bill Harper, the CEO and Chief Creative Officer at wmHarper. They discuss Bill’s entrepreneurial journey, strategies for brands to achieve their full growth potential, the process of creating marketing campaigns that achieve real growth, factors to consider when hiring, and lots more.