Sep 18, 2019
Joy Thompkins and Carol Podolak are the founders of Bnutty - a gourmet peanut butter company. With 10 exciting flavors such as Irresistible Pretzel, Blissful Blueberry, Salted Caramel and S'mores - Bnutty has a unique and exciting take on peanut butter. Starting with a honey roasted nut, this crunchy peanut butter snack has a satisfying texture and delicious flavor. All flavors are available in 2 sizes; 12 oz jars and a 2 oz individual serving. All products are gluten free.
Here’s a glimpse of what you’ll learn:
- [0:40] Joy Thompkins and Carol Podolak join Jeremy on the podcast.
- [1:40] Getting featured on QVC.
- [3:30] What was the original Bnutty product like?
In this episode…
What does it take to get a niche, speciality food business off the ground and running? Do you need to have a long history in the food industry? Do you need to have a culinary degree to be successful? On this episode of Inspired Insider, you’ll hear from business leaders Joy Thompkins and Carol Podolak. In their conversation with Jeremy, Joy and Carol open up about what it was like getting featured on QVC, how they got their business started, challenges they have faced along the way, and much more. You’ll want to pay close attention to this engaging episode featuring Joy and Carol’s story!
Can you imagine what it would mean for a small business to get featured on a platform like QVC? How does that type of media exposure benefit and impact a small business that isn’t used to scaling rapidly? As you can imagine, when Joy and Carol got the call that they’d appear on QVC - they went to work doing their homework. As a result of their hard work - Joy and Carol and their team at Bnutty were able to handle the increased orders. Make sure to check out the link to Bnutty located in the resources section at the end of this post.
Where does the idea come from to create a gourmet peanut butter product that people can feel good about eating? According to Joy and Carol, it all comes down to their kids - they wanted to make sure they had good nutrients in the snacks they ate for their afterschool activities. What started as a small project idea soon blossomed into a large scale operation. Today, Joy and Carol are taking their business to the next level of growth, promoting Bnutty at expos and events all over the country. Keep an eye out for Bnuty on store shelves near you!
Resources Mentioned on this episode
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