INspired INsider Podcast: Serving Ecommerce Sellers and Creating Innovative Solutions with Franz Jordan Co-Founder of Sellics

Serving Ecommerce Sellers and Creating Innovative Solutions with Franz Jordan Co-Founder of Sellics

Jun 21, 2018

Franz Jordan is the Co-Founder of Sellics which is a powerful all-in-one tool that combines everything sellers need to be successful on Amazon. Sellics evolved from Franz’s first company Marketplace Analytics, a German data analytics company that was the first of its kind to focus on Amazon SEO back in 2014. You can manage and optimize your Sponsored Product campaigns entirely in the Sellics PPC Manager. Other features include a profit dashboard, keyword ranking optimizer, competitor monitoring, and much more. Companies such as Bosch appliances, Lego, and Brita are some of the businesses that use Sellics.

Here’s a glimpse of what you’ll learn:

[1:10] Jeremy introduces his guest, Franz Jordan.
[2:20] Why did Franz start Sellics?
[6:15] Franz explains why he pivoted from his first business.
[11:20] What was the first version of Sellics like?
[13:00] Landing the first big client and setting a price point.
[20:30] What is working to improve rankings on Amazon? What is a super URL?
[25:30] How sellers and use autocomplete to identify keywords and other tips.
[27:30] Franz talks about Sellics’ review management tool.
[29:45] Addressing client’s pain points and creating new solutions.
[32:00] How are sellers using Sellics’ profit dashboard?
[35:30] Franz talks about Sellics’ inventory control tool.
[38:30] Biggest mistakes that sellers make with using Pay Per Click campaigns.
[42:40] Tips for optimizing a PPC campaign strategy.
[49:00] Franz talks about using negative keywords.
[51:50] The three options to consider when your ecommerce product isn’t selling.
[54:50] What is Sonar? Why is available for free?
[58:15] Pushback Franz and his team have received to using Sellics.

In this episode…

What does it take to build a business that helps ecommerce sellers make the most of their brand and compete in some of the toughest marketplaces? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Franz Jordan. In his conversation with Jeremy, Franz opens up about his journey of starting several businesses, why he loves helping fellow entrepreneurs, challenges he faced along the way, what it was like landing that first big client, why they give away one of their tools for free, and so much more! You don’t want to miss a minute of this engaging episode featuring Franz!

Have you ever taken a risk only to fall flat on your face? Sure you have, it’s part of the human experience! What do you do when that failure is tied up in your business? How do you recover? How do you learn from that experience and move forward? On this episode of Inspired Insider, you’ll hear from Franz Jordan as he explains how he pivoted from his first business and ended up launching Sellics. While it was a frustrating and heartbreaking experience, Franz explains that he learned valuable lessons from the failure of his first business that has led to exponential growth with Sellics. To hear the full story from Franz’ perspective, make sure to listen to this powerful episode!

When was the last time that your organization pushed the envelope? How can your business stay relevant and stand out from all of your competition? On this episode of Inspired Insider, you’ll hear from Franz Jordan as he explains how Sellics keeps up with market demand by introducing innovative solutions. Staying relevant in the ecommerce industry can be expensive but Franz and his team are passionate about developing solutions that matter to the pain points faced by their clients. Hear all about the amazing tools and platforms that Sellics offers to ecommerce businesses and more by listening to this informative episode!

How did you know that your company was headed for stable ground? Did that moment come when you were able to hire those first key team members? Or did that moment come when you landed that one client that made you realize that you were making an impact on your niche market? For Franz Jordan and his team at Sellics, that moment came when they landed their first large-scale client. While they waited on pins and needles for the client to get back to them about their bid, Franz wasn’t sure what would happen and what the outcome would mean for their business. When the response finally came, they were all elated! Get the inside view of how this all unfolded from Franz’ perspective by listening to this episode of Inspired Insider!

Why would a business give away tools for free? How is this a sustainable business model? What does this practice communicate to a business's customer base? On this episode of Inspired Insider, you’ll hear from entrepreneur and innovator Franz Jordan. Franz believes that serving his customer base with great value tools like Sonar will show them that Sellics is about more than making a profit. At the end of the day, Franz and his team genuinely want to help sellers get their products out to the marketplace with the best tools available. To hear more about Franz’ innovative approach, make sure to check out this engaging episode, you don’t want to miss it!

Resources Mentioned on this episode

Sponsor for this episode

Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.