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INspired INsider Podcast

INspiredINsider Show with Dr. Jeremy Weisz features interviews with successful entrepreneurs, Ecommerce founders, & visionary leaders.

Leaders reveal deeply personal stories and explore the tough journey, big challenges, and mistakes that they overcame to achieve success.

You will find inspiring stories from: Founders of Atari, Baby Einstein, P90X, Einstein Bagels, Skymall, and many more.

Thank you for listening from your host of Dr. Jeremy Weisz. Go to for Full Video episodes. 

Nov 21, 2023

Shane Robbins is the Owner of Bulk Wild Bison, a brand that produces high-quality bison meat that's healthy and incredibly tasty. He is an industry expert in bison production and spends most of his time caring for his herds. Before Bulk Wild Bison, Shane worked for Coca-Cola as a merchandiser salesperson for 15 years. 

Michael Goldstein is the Co-founder and President of Shrewd Food, a brand that offers hi-protein, low-carb, low-fat, and keto-friendly snacks across the globe. He is a dynamic, multi-faceted professional and leader with over 25 years of experience in product development, commercialization, co-packing, global key account sales management, budgeting, forecasting, and strategic planning. Michael is also a partner at Clever Cookie Corp and has a culinary and pastry background that adds to his resourceful executive skills.

In this episode…

Are you aspiring to be an entrepreneur in the food and beverage industry? What can you learn from experts to help you thrive in this space? 

Starting a food brand can be both exciting and challenging. With the market already saturated with different brands, it can be difficult to stand out and make a name for yourself. However, with the right strategy, you can overcome these challenges and grow your brand. Shane Robbins and Michael Goldstein share how they are scaling their food brands by attending exhibitions like the Sweets and Snacks Expo. They recommend them as the ideal platforms for food businesses to showcase their products, interact with potential customers, and network with other industry players.

In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Shane Robbins, Owner of Bulk Wild Bison, and Michael Goldstein, Co-founder and President of Shrewd Food, to discuss their entrepreneurial journey in the food industry. They explain how they started their companies, their product and flavor evolution, the challenges they've faced growing their brands, and the value of attending expos.