Apr 28, 2022
Allie LeFevere is the Creative Director and Co-founder of Obedient, a humor branding agency. They turn businesses into unstoppable, unorthodox, unforgettable brands because they believe that standing out is not a matter of taste but of survival. Allie has spent the last decade working with brands to ensure their messaging isn’t a snoozefest.
Before starting Obedient, Allie was the VP of Engagement at a Chicago-based startup. She then jumped ship in 2014 to run her first business developing creative programs for companies like Dell, AT&T, Trunk Club, and emerging small businesses and startups.
Ultimately, the goal of marketing is to get your target audience to fall in love with your brand and do business with you. That involves connecting with your audience on a deep emotional level — even if you’re in a lackluster industry. Ironically, many brands see it as “out of brand” to infuse humor strategically to connect with their prospects.
Other brands desire this level of connection with their target demographics, but their brands lack personality. Luckily, Allie LeFevere has developed the brand personality method to turn boring and complicated brands into fun ones… because fun sells. How does this method work, and how are top brands using it?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Creative Director and Co-founder of Obedient Agency, Allie LeFevere. They discuss the brand personality method, how to make boring and complicated businesses come alive through humor, and more!