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INspired INsider Podcast

INspiredINsider Show with Dr. Jeremy Weisz features interviews with successful entrepreneurs, Ecommerce founders, & visionary leaders.

Leaders reveal deeply personal stories and explore the tough journey, big challenges, and mistakes that they overcame to achieve success.

You will find inspiring stories from: Founders of Atari, Baby Einstein, P90X, Einstein Bagels, Skymall, and many more.

Thank you for listening from your host of Dr. Jeremy Weisz. Go to for Full Video episodes. 

May 26, 2022

Laurel Rundle is the Founder and CEO of Aha! Marketing, a leading provider of targeted product sampling that delivers millions of samples to consumers yearly through thousands of locations. They drive trials and awareness for top consumer products and natural brands. Over the past 20 years, they've worked with companies such as Gerber, Brita, Dove, and Gillette. 

Laurel puts health, wellness, fitness, nutrition, education, and pet lifestyle brands at the center of human interactions that are already happening. So every brand campaign is delivered through one of their proprietary networks.

In this episode…

After creating an amazing consumer product, what’s next? How do you drive awareness for your product and get it in the hands of your preferred consumers? One sure way to do so is by delivering samples to your target market. This requires partnerships to get the products to the relevant consumers at the right time. 

However, many consumer brands miss the context involved in driving awareness through trial. They make the mistake of sending product samples out to consumers who don’t know them at a time when the product may not be relevant in their lives, thereby making the trial ineffective. How can you do it better? 

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, featuring the CEO of Aha! Marketing, Laurel Rundle. They discuss Laurel’s approach to driving effective trials for consumer brands, why it works, how some big brands use it, and what to think about when you want to drive product awareness through trial.