Sep 5, 2024
Alex Chan is the COO and Co-founder of AntiSocial Solutions, a social-first agency focused on storytelling, user journey, and brand voice through social media platforms. With over 20 years of experience in business development, corporate operations, and digital marketing, Alex has helped businesses of all sizes build powerful professional brands, contributing to the agency's significant growth serving clients across Canada and the US for over a decade. Beyond his professional achievements, Alex is also an investor and founder of Mascot Brewery, showcasing his diverse expertise and entrepreneurial spirit.
What makes an entrepreneur successful in navigating the ever-evolving landscape of social media and digital marketing? How do they manage to build and sell multiple businesses while maintaining a strong company culture? What exactly happens when they decide to sell their thriving agency to a larger corporation?
Alex Chan shares his experience of starting and scaling a marketing agency in today's highly competitive digital landscape. From understanding the pivotal role of social media to the intricacies of mergers and acquisitions, Alex delves into the challenges and victories of developing a business from the ground up. He offers candid reflections on hiring, pitching to clients, and the complexities that come with integrating two companies' cultures post-acquisition.
In this episode of Inspired Insider Podcast, host Dr. Jeremy Weisz sits down with Alex Chan, Co-founder and COO of AntiSocial Solutions, to discuss the importance of hiring the right talent, maintaining a strong company culture, and kindness in the workplace. He also delves into the complexities of mergers and acquisitions, emphasizing the need for a cultural fit and strategic alignment when merging with larger entities. The conversation provides valuable lessons on scaling a business, managing financial growth, and ensuring a smooth transition for both employees and clients during an acquisition.