May 25, 2021
John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs.
John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo.
John is also the co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service.
Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders.
Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of companies such as P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more.
In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and continues to run his own chiropractic and massage facility, Chiropractical Solutions & Massage.
If you have a podcast, chances are that you’re already creating thought leadership content. However, thought leadership isn’t the only type of material you should feature on your podcast. There are four other types of content you should be creating to get ROI from podcasting.
If you don’t already have a podcast and are wondering if it’s a good fit for your brand, the answer is yes! You not only stand to create thought leadership content through it, but you also get an avenue to form new — and strengthen existing — business relationships. A podcast will allow you to grow your business, your network, and your knowledge.
Learn more about the types of content to feature on your podcast in this episode of the Inspired Insider Podcast. The host, Dr. Jeremy Weisz, sits down with his Rise25 Co-founder, John Corcoran, to discuss the value of thought leadership, referral, and strategic partner-focused and client-based content. Plus, they share how to diversify and leverage your podcast. Stay tuned.