Feb 17, 2022
Darcy Garbin and Debbie Pontera are the Co-founders and Managing Partners of D2 Media, a full-service advertising agency. They've worked in media and marketing for over 30 years. The duo hand selects the best media partners to help clients build their advertising dream team. Darcy and Debbie have digital and traditional advertising expertise, including radio, TV, direct mail, billboard, and print.
You’ve heard people say that advertising on traditional media is a dying trade with little to no impact. They could be right and wrong at the same time. If you use traditional media like billboards without a clear strategy behind it, you’ll prove the naysayers right.
But if you combine traditional and digital media with a defined goal and strategy, you can expect to reap the best of both worlds. How do you harness the strengths of both traditional and digital media? Who should be using broadcast media and why? Two broadcast advertising experts answer these questions — and more — on today’s show.
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Managing Partners at D2 Media, Darcy Garbin and Debbie Pontera. They talk about the mistakes brands make when doing broadcast advertising, how to make the most of radio, TV, and billboard ads, and how to use different mediums to craft a powerful strategy.