INspired INsider Podcast: Developing an Effective Customer Experience Strategy with Robin Smith Co-Founder of Virtual Logistics

Developing an Effective Customer Experience Strategy with Robin Smith Co-Founder of Virtual Logistics

Dec 28, 2017

Robin Smith is the co-founder of Virtual Logistics with Scott Beaver. The company was founded in 1994 and helps businesses take the software they use and allows them to communicate with one another so the company never has to move data manually which prevents errors and ultimately saves money. Virtual Logistics allows Ecommerce business owners to not only focus on running and growing their businesses but to accelerate growth.

Here’s a glimpse of what you’ll learn:

[1:10] Jeremy introduces his guest, Robin Smith.
[3:00] Robin talks about integration.
[8:00] Product strategy, the use of shopping carts, and the customer experience.
[12:00] Common integrations that Robin and his team handle.
[14:30] Mapping the customer experience.
[19:30] Who should connect with Robin and his team’s services?
[26:00] Big mistakes ecommerce businesses make.
[28:30] Streamlining processes and helping companies become more efficient.
[31:30] Are Robin’s services a one time cost or a monthly cost?
[34:00] Robin talks about mapping the experience of his employees over the holidays.
[39:00] Working with Golda’s Kitchen.
[43:00] Robin shares some interesting businesses he’s worked with.
[45:00] Common software and tools that ecommerce businesses use.
[48:00] What was it like when Robin first started Virtual Logistics?
[53:00] Where is the ecommerce industry headed?
[1:00:00] What should ecommerce business leaders start doing to succeed?
[1:03:00] Robin talks about getting shot at.

In this episode…

What does it take to develop an effective customer experience strategy? Can you imagine how a well thought out strategy would impact your business? Where do you even start? On this episode of Inspired Insider, you’ll hear from entrepreneur and business leader Robin Smith. Robin wants to help leaders like you take your business to the next level of growth by helping you streamline your processes, succeed with integration, and really think through the customer experience. Find out more about Robin’s story and the great services he and his team at Virtual Logistics have to offer on this exciting episode!

As simple and easy to use the “App” revolution has made our day to day lives, for many systems based businesses, it has caused more frustration. Apps seem like they would help simplify complex processes in the business world and in some areas they do. But according to Robin Smith, apps actually tend to create a false notion that everything can fit in a nice simple package when in reality solutions can be more complex than many would have you believe. Robin isn’t on a mission to make things more complicated, just the opposite! Find out about his dedication to helping business leaders like you succeed on this powerful episode of Inspired Insider!

How can businesses like yours, start mapping the customer experience and begin shaping it to better serve the customer and your business interests? What does it take to make such a seemingly complex process, streamlined? According to Robin Smith, it comes down to what your brand represents and how you want your customer to feel about you as a brand. If you listen to how Robin Smith tackles this topic and the unique solutions he and his team at Virtual Logistics have created, you’ll walk away with a good idea of what your business can do to improve in this area. To hear more from Robin, make sure to catch this episode of Inspired Insider!

One of the best ways to succeed in business is to learn from the mistakes that others have made. If you could find out what some of the top businesses in your industry are doing wrong, wouldn’t that help put you and your team at a strategic advantage? On this episode of Inspired Insider, you’ll hear from entrepreneur and business leader Robin Smith. Robin says that one of the biggest mistakes he sees ecommerce businesses make is relying too much on copy and paste in their spreadsheets. He says that this can impact inventory levels and the way platforms like Amazon will treat their vendors who make these type of mistakes. To hear more about mistakes ecommerce leaders can avoid, make sure to listen to this episode!

Did you know that getting an outside perspective on your business could end up saving you a large amount of money down the line? Seriously! If you can get someone like Robin Smith to come into your business and look at your processes and question or challenge the way you’ve always done things, you are very likely to find a more efficient way to do business. Don’t let history, tradition, or stubbornness get in the way of progress and profit! Learn more about Robin’s approach and how he and his team at Virtual Logistics can help leaders like you save money on this episode of Inspired Insider!

Resources Mentioned on this episode

Sponsor for this episode

This is part of the Prosper Show Ecommerce Mastery Series where top Sellers and Experts teach you what really works to boost your ecommerce business. They have an amazing conference with some of the top Amazon sellers and industry leaders.

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Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.