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INspired INsider Podcast

INspiredINsider Show with Dr. Jeremy Weisz features interviews with successful entrepreneurs, Ecommerce founders, & visionary leaders.

Leaders reveal deeply personal stories and explore the tough journey, big challenges, and mistakes that they overcame to achieve success.

You will find inspiring stories from: Founders of Atari, Baby Einstein, P90X, Einstein Bagels, Skymall, and many more.

Thank you for listening from your host of Dr. Jeremy Weisz. Go to for Full Video episodes. 

May 20, 2021

Dave Ulrich is Co-founder and Principal at The RBL Group, a consulting firm focused on helping organizations and leaders deliver value. Dave has been named the “#1 Management Guru” by BusinessWeek, and Fast Company has profiled him as one of the world’s “Top 10 Creative People in Business.” He is also recognized as a “Top 5 Coach” in Forbes.

Dave has been a professor at the University of Michigan’s Ross School of Business for over 38 years. He has published over 200 articles and over 30 books. Dave is most proud of his three children and ten grandchildren. He and his wife Wendy love connecting with family. Dave also loves sharing ideas with impact and enjoys helping others improve.

In this episode…

What are the values your company is known for in the marketplace? Do your internal leaders' behaviors reflect those values? Many business leaders say they want to bring merit to the market, but they struggle to do so because of how they define value. 

According to Dave Ulrich, Co-founder and Principal at The RBL Group, business leaders don't determine value — customers do. So how do you define the core principles that determine how customers experience your brand? 

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz as he interviews Dave Ulrich, an author, Co-founder, and Principal at The RBL Group. They talk about defining the value you create in the marketplace, assessing your core principles, and differentiating your brand through your core values. Stay tuned.