Nov 28, 2017
Today we have Audrey Darrow who founded Earth Source Organics in 2006. Earth Souce Organics manufactures Righteously Raw Chocolate. Audrey has been on a mission to make certified organic, vegan, kosher, gluten-free, allergen and nut free, raw, Non-GMO, no refined sugar chocolates more affordable for everyone. A raw chocolate bar was $14.00 when she started and she could not afford that even with the discount so she set out to build her own certified facility. Her products are in over a thousand stores across the country and can be found in Whole Foods, Natural Grocers, and many others. She is a 2003 breast cancer survivor and had to undergo radical surgeries, long-term radiation, and chemotherapy. Audrey feels that eating healthy is a major key to her improved health.
Here’s a glimpse of what you’ll learn:
- [1:20] Jeremy introduces his guest, Audrey Darrow.
- [3:00] Releasing new products and staying on top of trends.
- [5:00] What works and doesn’t work with promoting products?
- [8:30] Audrey talks about co-packing products for other retailers.
- [14:30] Problems along the way are really lessons in disguise.
In this episode…
How do you view the adversity you experience in life and business? Does it make you frustrated and bitter or do you see adversity and problems that arise as teachers that become lessons learned along the way? On this episode of Inspired Insider, you’ll hear from innovator and entrepreneur Audrey Darrow. Audrey opens up about the struggles she’s encountered on her entrepreneurial journey and how she’s seen them not as roadblocks but as helpful lessons to be learned and appreciated. She also talks about trends her brand embraces, how she promotes her products, why she helps other retailers with co-packaging their products, and much more! You don’t want to miss out on this fascinating episode with Audrey!
As a business leader, you want your product or service to be used by as many consumers and clients as possible, right? What if your pricing model is hindering you from reaching large portions of the marketplace? On this episode of Inspired Insider, you’ll hear from innovator Audrey Darrow. Audrey and her team at Earth Source Organics are passionate about getting healthy and delicious food to as many people as possible. This passion has led them to evaluate their pricing model and what ways consumers of different economic levels can enjoy their products. Discover what lessons you can learn from Audrey’s story on this informative episode!
Have you ever spent time thinking back to how your organization started or how you, personally got your start as a business leader? What were some of the contributing factors that led to your advancement and success? Were there people or programs along the way that helped you get to where you are today? On this episode of Inspired Insider, entrepreneur Audrey Darrow shares how she wants to use her success to help other business leaders get the boost and support she struggled to get on her own starting out. Audrey and her team at Earth Source Organics are opening up their certified organic label to co-pack products with producers who align with their goals and values as a company. Audrey is passionate about getting more healthy foods on store shelves and this is one way she’s putting that passion to work for others. Learn more about Audrey’s story and the helpful lessons you can learn from her by listening to this episode!
Resources Mentioned on this episode
- https://www.righteouslyrawchocolate.com/
- Info[at]earthsourceorganics.com
- 760-734-1867
Sponsor for this episode
Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and co-founder John Corcoran. Rise 25 is application only.