Nov 29, 2018
Tom Kulzer is the founder of AWeber. AWeber is one of the top email marketing providers on the planet and helps over 100,000 businesses build their audience. Tom started AWeber all the way back in 1998.
What is the impact of automation on your sector of the business
community? Are you thriving due to automation or is your
organization suffering? On this episode of Inspired Insider, you’ll
hear from entrepreneur and innovator, Tom Kulzer. In his
conversation with Jeremy, Tom opens up about the early days of
AWeber, how he scaled the business, the challenges he faced along
the way, how he built his team, what it takes to stay productive,
and so much more. Don’t miss this valuable behind the scenes look
at AWeber and Tom’s fascinating story!
Do you have to be a college graduate to be successful? If you take
a quick look at some of the most notable leaders in business, the
answer is no! Leaders like Steve Jobs and Michael Dell enjoyed
massive success without finishing higher education. On the other
hand, leaders like Tom Kulzer stress the value of education beyond
grade school, and that doesn’t have to mean traditional higher
education either. Don’t put yourself in a box or others, if you
don’t have the “Right stuff” on paper that doesn’t preclude you
from going out there and building something you can be proud
of.
How do you scale a business from the ground up? Do you secure the
best team money can buy right away or do you bide your time looking
for the right moment to reinvest your profits back into the
company? Tom Kulzer built AWeber from the ground up and knew very
quickly that he couldn’t do it alone. When Tom reached out to find
his first team member, he was so nervous about getting this
important role wrong. Thankfully it all worked out for Tom, and
AWeber grew from that moment on, bringing on a whole team of
talented individuals. What can you learn from Tom’s
story?
When was the last time that your organization took a serious look
at how they review and respond to customer feedback? Is this
something that your business does on a regular basis or in a more
happenstance manner? For Tom Kulzer and his team at AWeber,
responding and incorporating customer feedback is critical. They
have learned the value of keeping a close tab on what their users
want to see from their platform and what they can do to meet those
needs. The fact of the matter is, if you don’t work hard to keep
the customers you have, someone else will do whatever it takes to
win them over.
One of the hot topics in the business world today is automation.
Some sectors are embracing automation with open arms, and some are
decrying it as the death knell of their industry. Love it or hate
it, automation is the wave of the future. Embracing the ingenuity
of automation, AWeber is leading the way with their take on email
marketing. AWeber is built for time-strapped content creators,
small business owners, and entrepreneurs. They’ve created
easy-to-use automation tools to launch automated email sequences,
tag and segment subscribers based on their behavior, send
remarkable one-time promotional emails or newsletters, and track
the success of various campaigns. Automation isn’t always a scary
word when it comes to email marketing; it’s helping businesses work
smarter, not harder.
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If your company appreciates the value of bringing your highest level customers together to connect and collaborate, you can learn more and contact us to find out if your company qualifies at Rise25.com.
Rise25 was cofounded by Dr. Jeremy
Weisz and John Corcoran.