Mar 30, 2021
Pete Williams is a marketer, entrepreneur, advisor, and author who has several companies across different industries. Some of his current business ventures include Preneur Group, Simply Headsets, earHero, Infiniti Telecommunications, and SpringCom Telecommunications.
At age 21, Pete made a name for himself when he found a business opportunity in selling off pieces of the Melbourne Cricket Ground (Australia’s version of Yankee Stadium) after a remodel. Since then, he has continued to receive recognition. Forbes has described him as the “entrepreneur today that every marketer should be modeling,” and Inc. called him a “savvy marketing strategist.” Pete was a Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program and has won numerous awards in business.
In addition to his entrepreneurial work, Pete is a Professor of Practice at his alma mater, Deakin University, where he received his Bachelor of Commerce in Marketing Management and Commercial Law. He is the author of several books, and his latest book, Cadence: A Tale of Fast Business Growth, uses a story-based approach to examine Pete’s seven levers of business framework.
Your business can grow fast. And no, it doesn’t require some super high-level thinking to do so. You just need to focus 10 percent more energy on seven key areas of your company.
Today’s guest, Pete Williams, calls this approach the seven levers of business framework, and he uses it to double profits. What do these levers represent, and how can you execute Pete’s strategy to scale your business and increase your earnings?
Learn more about the levers of fast business growth on this episode of Dr. Jeremy Weisz’s Inspired Insider Podcast featuring Pete Williams, a serial entrepreneur and author. They talk about the hard lessons of Pete’s entrepreneurial journey, how he came up with the seven levers framework, what each lever represents, and how he implements them within his businesses.