Jul 28, 2022
Samir Balwani is the Founder and CEO of QRY, a media agency for direct-to-consumer (DTC) and e-commerce brands. They have a media methodology and testing framework that's helped brands like Delsey and Peak Design scale their business online. Before starting QRY, Samir worked as a Senior Manager of OPEN Brand Strategy for American Express.
It's not uncommon to see agency owners brag about their flat management structure — meaning there are no layers and everybody's the same. However, Samir Balwani thinks that's a common agency owner mistake. To him, layers in organizational structure are important.
These layers allow people to lean on someone with more experience, enabling you to celebrate and empower people with more knowledge. This is one of Samir's many lessons from working in corporate America that’s helping him succeed as an agency owner today. Want to know more?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Founder and CEO of QRY, Samir Balwani. They discuss lessons Samir took from American Express into agency life, using data to distinguish your agency, the direct-to-consumer (DTC) media buying landscape, what it means to grow a DTC brand, and more!