Oct 17, 2023
Jonathan Peress is the President and CEO of ProMedia, a full-service, tech-enabled marketing agency specializing in cost-per-acquisition, direct-response, and alternative media.Under his leadership, ProMedia's annual revenue has grown by more than 120% each year, earning the agency the 10th Fastest Growing Small Business in America award from Entrepreneur Magazine and recognition in the Inc 5000 list of fastest-growing businesses for three consecutive years.
Before ProMedia, Jonathan was a member of Viacom’s industry, leading the DRTV sales team and working closely on Comedy Central, Spike TV, LOGO, and Vh1. In 2020, he was named one of South Florida’s Top 40 under 40 by the South Florida Business Journal.
In this episode…
Having a well-built online presence has become critical for business success. How can you effectively employ direct-response marketing as a growth strategy?
According to Jonathan Peress, a leader in tech-enabled marketing and alternative media, creating an effective direct-response campaign is challenging but highly rewarding. With the right campaign, you can grab your audience’s attention and drive results, but this requires expertise and experience. Therefore, Jonathan recommends hiring a direct-response agency to help craft messages that resonate with your target audience and compel them to take action. A direct-response agency can also offer advice on suitable media channels — online ads, TV spots, or direct mail — and manage your campaigns, from creative development to media buying to campaign optimization.
On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Jonathan Peress, President and CEO of ProMedia, to discuss how to thrive using direct-response marketing. Jonathan explains ProMedia's services, the critical elements of a good ad, the call-to-action mistakes people make, and how to advertise effectively on multiple channels.