Sep 29, 2020
Chris Kneeland is the CEO of Cult Collective, one of North America's premier engagement marketing firms and they help companies embrace proven marketing principles that Chris discovered while working with the most iconic cult-like brands on the planet. He co-founded Cult in 2010 and has consulted with Harley-Davidson, Canadian Tire, Zappos, Best Buy, Keurig, and many more. Prior to founding Cult, Chris has held marketing roles at the world headquarters of John Deere and Home Depot.
Chris co-authored the book Fix: Break The Addictions That Are Killing Brands. He is also the co-Founder of Communo, an agency talent management platform that helps small agencies exploit the sharing economy.
In this episode…
What is it that makes some brands more exceptional than others? Is it their storytelling, origin story, promotional strategies, or activations? According to Chris Kneeland, it’s their capability to become a cult-like brand which is essentially a brand that has a purpose built from the inside out. Cult-like brands are remarkable because they mark off all the right boxes in what Chris calls The Cult Scorecard.
Find out what makes a cult brand stand out from the crowd and how they are created on this episode of Inspired Insider. Tune in as Dr. Jeremy Weisz talks with Chris Kneeland of Cult Collective about how cult-brands emerge and what makes them so undeniably successful. They dive deep into the principles of creating a cult-like brand, how some brands have applied these principles successfully in their branding and story, and how you can do the same for your company. Stay tuned.