Jun 22, 2021
Shaun Buck is the CEO of The Newsletter Pro. The Newsletter Pro is a company that offers completely custom, done-for-you newsletters that are profitable, easy, and fun. Although The Newsletter Pro has only been operating since 2011, Shaun and his 60+ member team have grown the company into one of the nation’s largest custom print newsletter companies. They print and mail millions of newsletters annually for diverse industries spread across four countries.
Shaun is a regular contributor to Entrepreneur and has published his own book, The Ultimate Guide To Newsletters (the second edition of Amazon best-seller, Newsletter Marketing). He collaborated with marketing guru Dan Kennedy to co-write the No B.S Guide to Maximum Referrals and Customer Retention.
Since the pandemic hit, one of the most important things you can do is take care of your existing clients. Unfortunately, many businesses make the mistake of going after new clients at the expense of existing ones. However, existing clients will keep you in business. So, how do you retain clients — and keep them happy?
Shaun Buck suggests nurturing them. Nurturing your clients leads to excellent retention and a more profitable business. It is about providing clients with incredible value, educating and entertaining them, and giving them offers they can’t refuse. How do you maximize all these moving parts and reduce your churn rate?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and his guest, Shaun Buck, the CEO of The Newsletter Pro. They discuss the best way to grow top-line revenue and maximize sales. They also talk about nurturing campaigns and clients, which leads to greater retention, upsells, and referrals. You don’t want to miss a minute of this insightful episode.