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INspired INsider Podcast

INspiredINsider Show with Dr. Jeremy Weisz features interviews with successful entrepreneurs, Ecommerce founders, & visionary leaders.

Leaders reveal deeply personal stories and explore the tough journey, big challenges, and mistakes that they overcame to achieve success.

You will find inspiring stories from: Founders of Atari, Baby Einstein, P90X, Einstein Bagels, Skymall, and many more.

Thank you for listening from your host of Dr. Jeremy Weisz. Go to for Full Video episodes. 

May 18, 2021

Kellee Johnson is the Principal of The Ballast Group, an award-winning, integrated communications strategy firm. The Ballast Group helps leaders shape and articulate stories while reaching audiences and channels that matter. They have helped well-known companies such as Hyatt, Kaiser Permanente, Stericycle, Safeway, Target, and Cisco in all aspects of marketing, consumer products, healthcare, and high tech. Kellee founded The Ballast Group after serving as Director of Corporate Marketing for Abbott Laboratories and managing corporate communications for Tropicana, a multi-billion dollar division of PepsiCo.

Kellee's company also excels at positioning these organizations and others as thought leaders, featuring them on the US News, News and World Report, the Wall Street Journal, CNN, and other traditional media. In addition to her work at The Ballast Group, Kellee is a mentor for DePaul University's Coleman Entrepreneurship Center and 1871 Chicago, a board member of the Lynn Sage Breast Cancer Foundation, and a former member of the Rollins College Board of Trustees.

In this episode…

Is your company doing great work without getting noticed by your target audience? As a business leader, you’re not alone. We are always looking for the best way to articulate our stories and reach our target audience in the channels that matter. However, we often come up short. How can we change that and drive growth for our companies? 

Kellee Johnson, Principal of The Ballast Group, has developed the PESO (Paid, Earned, Shared, and Owned) model to get your brand story out and generate leads. What is the process of the PESO model, and how does it work? 

Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz to learn about driving growth through the PESO model with Kellee Johnson, Principal of The Ballast Group. They discuss the elements of the PESO model and how to achieve each one. Kellee also talks about what to expect from press attention, how to manage it, and how to share your story with an audience. Stay tuned for more.