Jan 3, 2019
Ryan Lee is the founder of REWIND and the Superfood bar. The company can be found on rewindtoday.com - Ryan has over twenty-two years in the health and fitness industry (Master's Degree in Exercise Physiology, Created the world's fastest workout video, ect). Anyone who follows Ryan knows he is obsessed with living a good and healthy life with his wife and four kids at the forefront.
Here’s a glimpse of what you’ll learn:
- [1:20] Jeremy introduces his guest, Ryan Lee.
- [3:20] Ryan talks about a challenging moment in business.
- [6:00] What was Ryan’s early career like?
- [7:45] Ryan opens up about his health and the journey of developing a health bar.
- [14:30] You can’t please everyone.
- [19:30] Ryan talks about the early versions of the Rewind bar and how it has evolved.
- [24:00] The key to a profitable consumable product.
- [28:00] What is the Rewind Institute?
- [33:00] Who is the Rewind Bar for?
- [36:00] Why did Ryan choose the name “Rewind?”
- [39:15] How did Ryan build the team at Rewind?
- [44:30] Ryan talks about his marketing efforts.
- [47:00] Why isn’t the Rewind Bar available on Amazon?
- [52:00] What is next for REWIND?
In this episode…
What does it take to build your tribe? How can a brand cultivate
a following of passionate and energetic customers? Is building a
tribe the most practical way of growing a business? On this episode
of Inspired Insider, you’ll hear from innovator and business leader
Ryan Lee. In his conversation with Jeremy, Ryan opens up about his
early career, how he responded to challenges involving his health,
what it took to get Rewind off the ground, why he is passionate
about building a tribe of followers, and so much more. You don’t
want to miss a minute of this powerful episode featuring Ryan’s
story!
You can tell a lot about a leader when they face adversity. Let’s
face it; no one runs toward adversity, more often than not, we
avoid it like the plague! When adversity strikes, what will be your
response? Will you rise to the occasion or will your pack up and
leave town? Ryan Lee had a successful business selling vitamin
supplements when everything came crashing down around him. The
failure of his business could have been the end of Ryan’s story,
but he chose to bounce back and try again. Today, Ryan’s new
company, Rewind is thriving, and much of that success is due to the
lessons he learned through those tough moments of
adversity.
As you look back on your journey, can you recognize turning points
that led you to where you are today? Was there a clear deciding
moment that caused you to pursue the career you are in today? For
Ryan Lee, that moment came when he was faced with some daunting
health challenges. Determined to get his weight and his general
health under control, Ryan started by changing his diet.
Unfortunately, he found that there was a severe lack of options on
the marketplace for health bars to start his day off on the right
foot. That was the launching point for Ryan and his journey to
create the Rewind bar. What can you learn from Ryan’s
story?
Surveying the landscape of health foods today, you’ll notice that
most brands don’t have a clearly defined message that resonates
with customers. Does a brand even need a clear message as long as
it’s selling products? According to Ryan Lee, the messaging is as
important as the product. At Rewind, Ryan and his team have put in
a lot of effort into cultivating and building a tribe around their
brand. The Rewind brand is built on nostalgia and fun; they even
include amazing references to 70’s and 80’s pop-culture on their
website! For brands to stand out in an increasingly crowded
marketplace, they’ve got to learn to build their tribe; Rewind has
done just that!
What role should a business play in contributing to social good?
With the rise of Toms, Warby Parker, and other brands connect their
profits to charitable causes, many organizations are scrambling to
present an image of “Giving back.” While many organizations give
back to the community because it makes business sense, there are
some that do it because they genuinely care about the community
they are rooted in. With the Rewind Institute, Ryan and his team
want to make sure that giving back isn’t just a gimmick or PR
stunt. The Rewind Institue opens up the Rewind office space to hard
working inner city youth and teaches them how to start their own
business. You can learn more about the Rewind Institue by checking
out the link in the resources section.
Resources Mentioned on this episode
- Check out the Rewind website
- The Rewind Institute
- Rewind on Facebook
- Rewind on Instagram
- Rocket Fuel
- Fiverr
- Intro Music by Kidd Russell
Sponsor for this episode
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