Oct 14, 2021
Todd Brown is the Founder of the E5 Method. He's considered one of the top authorities on engineering profitable customer acquisition campaigns, and they have clients in over 64 countries operating in over 71 different markets.
Todd has helped his students engineer six and seven-figure marketing campaigns. His list of coaching students, consulting clients, and subscribers are some of the who's who of A-list entrepreneurs.
Two numbers are crucial in direct response marketing for customer acquisition and generating buyers at scale. What are these two numbers, and how do they impact your business?
One is the cost per acquisition (CPA): how much does it cost you to acquire a new buyer? The second is the average order value (AOV): the average amount of money that a buyer spends the day they become a buyer with you. Many entrepreneurs are obsessed with keeping their CPA low, but what's most important is increasing the AOV. So how do you increase AOV and the overall performance of your campaign?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Todd Brown. They discuss risk reversals, levels of prospect awareness, the economics of customer acquisition, how to create an irresistible offer, and more! Stay tuned.