Mar 16, 2021
Holly Lyman is the Founder of Wild Tonic, a brand of Good Omen Bottling. She is an encaustic artist from Alaska who has mastered the ancient art of Jun kombucha, among other ferments, and grows many of the ingredients on her ranch in Sedona, Arizona.
Wild Tonic is available in a variety of flavors which include Blueberry Basil, Mango Ginger, Blackberry Mint, and many more. Their products are available all over the country in Whole Foods, Wegmans, and many more retail locations.
When encaustic painter, Holly Lyman, discovered Sandor Katz’s book, The Art of Fermentation: An In-Depth Exploration of Essential Concepts and Processes from Around the World, the entrepreneur in her knew she was on to something amazing. She took an interest in fermentation, allowed the 'mad scientist' in her to come alive, and she embarked on the journey of creating a genuinely delicious Jun kombucha through her brand, Wild Tonic. And since its founding in 2015, Wild Tonic has taken the kombucha market by storm, becoming a much-loved drink by the Los Angeles Dodgers, singer-songwriter Jewel, and by many people in the US.
But like every successful journey, there are bending roads. And Holly's entrepreneurial journey isn't any different.
On this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, Holly Lyman of Wild Tonic shares how she started her company and how much they have grown since then. She also talks about the health benefits of Jun kombucha, how she came up with her packaging design and flavors, her decision to create an alcoholic version of her drink, and their expansion to Canada and Europe. Stay tuned to catch all the details.