Dec 16, 2021
Peter Cunningham is the Founder and CEO of Evolve Healthcare Marketing, a Chicago-based, data-driven healthcare marketing agency specializing in helping medical practices and healthcare enterprises grow profitably in highly competitive markets throughout the US.
Before founding Evolve Healthcare Marketing, Peter founded and exited a public relations firm, built a real estate investment firm specializing in affordable housing in Chicago, and worked in private equity.
He's also the Publisher of the American Healthcare Journal, an authoritative, digital-first, and editorially-independent publication for the latest insights, news, and analysis in healthcare.
If you're looking to expand your medical practice, you need to consider some core challenges. The first is the location and size of your competition. Is the competition a dominant health system where referrals are kept within the organization? When you figure that out, the next step is how positioned are you to attract patients online? Do you know your buyer's journey?
Today's guest, Peter Cunningham of Evolve Healthcare Marketing, has built an engine that addresses these challenges for a client to expand from nine to 60 locations with increasing patient inflow. What is this engine he's created, and how did he help his clients overcome the difficulties of expansion?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Peter Cunningham, Founder and CEO of Evolve Healthcare Marketing. They discuss the current changes in healthcare marketing, the medical service buyer's journey, challenges to consider when expanding your practice locations, how to overcome them, and lots more.