Nov 15, 2022
Jim Huffman is the CEO of GrowthHit, a growth marketing consultancy specializing in running customer-centric growth experiments. He is also the Co-founder of One Day Design, Handsome Chaos, and is the Host of the podcast If I Was Starting Today.
Jim is the author of the Amazon bestseller The Growth Marketers Playbook using his experience from growing two startups to over $10M in sales. In addition to these accomplishments, he has led workshops at Fortune 500 brands, including FedEx, Oreo, and Intuit.Jim is a Startup Mentor at Techstars.
In this episode…
Growth marketing is one of the most essential services agencies can offer their clients. However, to provide professional services, you must develop a structured growth plan for your agency. So how can you scale your business to optimize your services and maximize sales?
When structuring his agency for growth, Jim Huffman referenced Nathan Barry’s framework for wealth creation. This model regards agency growth as a ladder in which you begin as an employee, start to market services, productize those services, and then sell products before progressing into a SaaS platform. The wealth creation ladder allowed Jim to productize growth as a service by offering his clients web pages, ads, and emails. By implementing this approach, you can scale effectively and generate new clients.
Listen to this Inspired Insider Podcast episode with Dr. Jeremy Weisz, featuring the Founder and CEO of GrowthHit, Jim Huffman. They discuss Jim’s strategy for vetting companies for product-to-market fit, how he structures his agency and company culture, and setting up a marketing funnel to drive conversions.