Sep 22, 2020
Fran Biderman-Gross is the CEO and Founder of Advantages, an award-winning New York-based end to end communications agency. She is also the co-author of the book, How to Lead a Values-Based Professional Services Firm: 3 Keys to Unlock Purpose and Profit, which she wrote with Don Scales.
Fran works with senior executives to see the results of purpose-driven marketing and leadership. She leads her clients on an invaluable journey of brand discovery that reveals their personal and organizational 3 keys: Purpose, Values, and Story. She empowers leaders and organizations to infuse meaning into everything they do so that their visions become realized.
In this episode…
When you open a swanky, membership-driven bar that has millions of dollars in paraphernalia with the intention of using it as the perfect place for a private breakout, how do you sell it? How do you get high net worth individuals excited to fork over a small fortune for this luxurious experience? Think exclusivity, lumpy mail, and direct response conversion—at least, that’s how Fran Biderman-Gross helped Jay-Z's 40/40 do it.
On this episode of the Inspired Insider podcast, Fran Biderman-Gross, CEO of Advantages, shares with host Dr. Jeremy Weisz all the best tips on how to get the most out of lumpy mails and how it can drive your business through the scales. She discusses how Jay-Z relates to lumpy mail and direct response conversion, how she helped the Boxperience launch, and she also talks about the ABCDE rules of leadership and why it’s important for leaders to keep them in mind. Stay tuned.