Dec 23, 2021
Justin Croxton is the CEO and Managing Partner of Propellant Media, a modern digital agency centered on geofencing marketing, Over-the-Top (OTT) advertising, digital advertising, search engine marketing, and lead generation. They have offices in Atlanta and Charlotte, and their clients are primarily small, medium-sized businesses in both B2B and B2C categories. Justin is also an Advisor for AdvisoryCloud. For five years, he founded and ran Que Commerce, a search marketing agency.
If you’re a B2B business owner, you know how hard it is to get your marketing message in front of decision-makers, especially through paid advertising. It’s even more difficult when you have to target decision-makers in companies within your business area or a particular location. Perhaps you’ve been spraying your advertising budget, hoping something sticks.
What if there was a way to target, with precision, C-suite people with your ads right where they are? That’s what geofencing can do for you. You can create a virtual fence around an area and display your ads to your target audience within that location. How can you leverage this strategy for your business?
Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the CEO and Managing Partner of Propellant Media, Justin Croxton. They discuss geofencing and how it works, how brands are using geofencing to attract B2B clients, converting more clients on your website, and lots more.