INspired INsider with Dr. Jeremy Weisz

Chris Voss spent 24 years in the FBI and was the FBI’s lead international kidnapping and hostage negotiator for 4 years. He was an Instructor of International Business Negotiation at Harvard and is an Adjunct Professor at Georgetown and University of Southern California MBA programs. He is author of Never Split the Difference: Negotiating as If Your Life Depended on It. He founded the Black Swan Group which is a negotiating consulting firm that applies his field tested lessons of hostage, crisis and kidnapping negotiation to the business negotiation world.

 

Here’s a glimpse of what you’ll learn:

  • [0:24] Jeremy’s introduction of this episode and his guest, Christopher Voss.
  • [1:59] Kidnapping in the Philippines and how the bad guys complimented Chris’ negotiation team.
  • [10:36] How Chris learned to use “that’s right” as a powerful negotiating technique.
  • [13:46] How empathy fits into the task of negotiation.
  • [19:46] Why champions practice and what it means for negotiations.
  • [24:40] The skill of labeling in a negotiation setting.
  • [31:58] Using mirroring to get people ready to respond or chat.
  • [35:17] Chris’ childhood and growing up in Iowa.
  • [39:26] The steps Chris takes to prepare himself for a negotiation.
  • [46:41] Why there is always leverage in any negotiation.
  • [51:35] How Chris chose his co-author and stories not included in the book.
  • [53:40] Why people are hesitant to let the other side go first.
  • [56:59] The lowest point in Chris’ career and how he pushed through.
  • [59:49] How to connect with Chris and find more about negotiation tactics.

In this episode…

Negotiation tactics may sound like some kind of manipulative ploy to get people to do what you want, but Christopher Voss, one of the FBI’s most successful hostage negotiators in history, says that negotiation is not about manipulation, it’s about understanding the person on the other side of the conversation. In this interview, you’ll hear Chris unpack that definition and learn some very basic but powerful negotiations tactics that you can use in everyday life.

Getting the person you are talking with to the point of saying “That’s right” is a pivotal point in any negotiation. It’s the point when you know that you’ve understood their side of the argument and that they are beginning to feel that you are someone who genuinely wants to help them. Find out how to use the “that’s right” principle to advance your negotiations on this episode.

Christopher Voss says that one of the simplest but most powerful negotiation tactics the average person can learn is the practice of labeling. It’s learning a specific way to re-express what has been said to you that disarms and deflates the tension in the conversation, enabling you to get further in your negotiation. You can find out how to use labeling and what it can mean for your next business deal in this conversation.

You’ve heard it said that you want to get to “Yes” in business negotiations. But Chris Voss says it’s more important to get to “no.” When a person is able to respond to you with a “no” answer, it gives them a sense of power and leverage that will lead them to tell more of what is really on their mind instead of keeping up a facade of control and composure. It’s an amazing negotiation tactic that yields great results.

Did you know that putting yourself into a positive mindset before any conversation will enable you to more effectively deal with the conversation? A positive mood will make you 31% more effective in processing information, hearing what others are saying, and having an impact on the conversation in a positive way. You can learn how to do it on this episode of Inspired Insider.

Resources Mentioned on this episode

Direct download: chrisvossonefinalinterview.mp3
Category:general -- posted at: 5:00am CDT

Never give up. You hear it said a lot these days but it’s not always so easy to decide if it’s good advice. Jake Atwood, founder of Buzzbuilder knows the struggle to make the decision intimately. In the journey to create Buzzbuilder, an amazing software that allows sales professionals to automate their cold email outreach, he had to make the decision between startup success or going to find a corporate job. By never giving up he’s bgeen able to make it his singular focus to make it easy for salespeople to pack their pipeline with qualified leads. He shows a warmer approach for prospecting to busy executives besides the dreaded cold calling methods. Buzzbuilderpro.com has tools and programs that have been implemented by over 25,000 sales professionals. Thanks to John Corcoran for introducing us

 

Here’s a glimpse of what you’ll learn:

  • [0:23] Jeremy’s introduction of Jake Atwood and BuzzBuilderPro
  • [1:42] The lowest point in Jake’s career so far.
  • [6:17] The big revenue break 4 months after a self-imposed deadline.
  • [6:58] Jake’s proudest moments in business.
  • [9:03] Who Jake goes to for advice and mentorship.

In this episode…

Put yourself in Jake Atwood’s shoes. He had a truly great idea for a software product and got the ball rolling. But he wasn’t making much headway on the sales side of things - which means revenue was not coming in. He was stuck in that place of deciding whether he should keep pushing forward or just give up and get a corporate job. Sound familiar?

What might happen if you set a self-imposed deadline for the monetary success of your company? What if your deadline was only 6 months away? That’s not much time. Do you know what would make the difference between you achieving that goal or not? It’s whether you allow yourself to give up or not. Jake Atwood tells the story of how he made the decision to make success happen in spite of the obstacles, on this episode of Inspired Insider.

Jake Atwood discovered that if you want something bad enough AND are willing to put in the work to see it happen, success WILL come your way. When you reach that point of commitment, giving up is not an option. The success of Buzz Builder Pro is the result of Jake’s hard work and commitment to never give up, and you can hear his story on this episode.

Who are the people you go to for counsel and advice about the way forward for your business? Maybe it’s not one person, but a group of people like a Mastermind group. Jake Atwood tells how he gleans help and insight from the people in various groups he’s a part of and why he thinks that kind of feedback helps him get outside his own head and think of possibilities he never thought of before, on this episode.

How do you know if you should keep going when hard times hit? Isn’t there wisdom in giving up sometimes? It’s hard to know the answer, isn’t it? In this conversation Jake Atwood shares how he discovered the will to push forward when no money was coming in, and why that decision made all the difference. You’ll enjoy hearing his story and will be inspired by his attitude.

Resources Mentioned on this episode

Sponsor for this episode

Our sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

 

Direct download: jakeatwoodonequestion.mp3
Category:general -- posted at: 5:00am CDT

Global Food Sources are now being used to create healthy and in-demand products and Brian Oaks, founder of Global Goods uses the demand to generate a supply in struggling areas where the economic boost is most needed. Global Goods is a company that sources and manufactures Agave Nectar, Coconut Oil, and mexican Vanilla products. The company also produces its own Natural Skincare line Cocave. Global Goods sells all over the world and do this by also providing local jobs to struggling areas in Africa , Asia, the Dominican Republic and many other nations.

 

Here’s a glimpse of what you’ll learn:

  • [1:05] Jeremy’s introduction of Brian Oaks, CEO of Global Goods.
  • [2:00] When Brian first went to Africa to source possible products.
  • [13:01] The first problems Brian had building the business globally.
  • [21:07] The way Brian’s parents taught him to fight his own battles.
  • [29:02] The things Brian wanted to do in high school and college.
  • [36:15] Brian’s first experiences trying to import products from Mexico vanilla.
  • [44:51] Getting a call from Trader Joe’s.
  • [48:00] Getting the test results on the purity and benefits of agave for diabetics.
  • [51:20] The main differences between Global Goods agave and other brands.
  • [59:34] How the Oprah / Dr. Oz connection made an impact on sales.
  • [1:05:12] The struggles Brian’s wife has experienced with health, etc. and how a focus on healthier diet has made a huge difference.
  • [1:09:00] The unique packaging and presentation of Brian’s products.
  • [1:14:55] Customer suggestions for product ingredients and selling on 65,000 websites.
  • [1:23:53] The possibility of selling on Amazon.
  • [1:26:05] How you can connect with Brian.
  • [1:26:40] Brian’s lowest business moments.
  • [1:29:47] The proudest moments so far: the Agave line of products.
  • [1:35:29] What’s next for Brian and Global Goods?

In this episode…

Global food sources are becoming more and more popular these days in health and wellness communities and for people with particular dietary restrictions and needs. Global Goods is a leader in providing incredible products such as agave nectar, coconut oils, essential oils, and much more. This conversation with Brian Oaks, CEO of Global Goods reveals how the company sources and supplies their products - and sells them successfully only from their online storefront.

What would it be like to build an extremely popular and successful business and help some of the most disadvantaged communities in the world at the same time? Brian Oaks and the team at Global Goods have figured out how to do exactly that, sourcing raw materials from places like the Dominican Republic and Mexico and creating products western consumers pay high prices for.

The Global Goods team is concerned about the quality and purity of the global food sources they use but that’s not all they care about. The team is also concerned that their work in disadvantaged countries also boosts the economy and way of life for the local workers in those countries. You can hear how Brian Oaks and the Global Goods team keep that careful balance, on this episode of Inspired Insider.

The difference the right kind of ingredients makes for people with serious health conditions like diabetes is incalculable. Brian Oaks knows from first-hand experience the difference healthy foods and good sources make. His wife has struggled with health issues for many years and only recently has turned a corner toward better health through dietary changes. That knowledge and experience encourages Brian all the more to ensure that the global food sources used in his products are the best possible.

What difference would it make to your business if Oprah and Dr. Oz featured your product on national television? Brian Oaks can tell you. In a random segment of the Dr. Oz portion of Oprah’s show he held up a bottle of Global Goods Agave Nectar, sourced in Mexico and said it was what he used as a sweetener in place of sugar. The sales started rushing in. You can hear the whole story on this edition of Inspired Insider.

Resources Mentioned on this episode

Sponsor for this episode


Our sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: brianoaksfinalinterview.mp3
Category:general -- posted at: 5:00am CDT

Business systems are what make or break any eCommerce business. That’s the wise counsel of James Thomson, founder of MarketplaceAccelerator.com which is a consulting company for large Amazon sellers who do over $10 million in sales annually. James is the former business head of “Selling on Amazon”. He developed the initial Fulfillment by Amazon (FBA) NUDGE program that helped Amazon sellers generate an extra $1 billion in annual sales. He also has a Ph.D. in Marketing Strategy from Northwestern University. His primary focus is President of the PROSPER Show--this is an educational conference focused on helping online sellers become more profitable.

 

Here’s a glimpse of what you’ll learn:

  • [0:15] Jeremy’s introduction of James Thomson, Founder of Marketplace Accelerator.
  • [1:26] James’ best advice for eCommerce sellers regarding business processes.

In this episode…

Business systems are talked about a lot in the internet space - and for good reason. Systems not only cause your business to run smoothly, they also enable you to extricate yourself from the day to day running of the business in a way that gives you peace of mind that everything will continue to run smoothly.

On this episode of Inspired Insider Jeremy chats with James Thomson, Founder of www.MarketplaceAccelerator.com - a company that helps eCommerce sellers maximize their business profits and create a well-oiled machine that generates revenue 24/7. James’ simple advice about the importance of business systems, shared on this episode, will take you some time to implement, but if you push through the difficulty, you’ll be super happy with the results.

Resources Mentioned on this episode

Sponsors for this episode

This is part of the Skubana Ecommerce Mastery Series</a> where top Sellers and Experts teach you what really works to boost your ecommerce business. Skubana is a platform to manage your entire ecommerce operation.

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One of our sponsors today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: jamesthomsononequestionfile.mp3
Category:general -- posted at: 5:00am CDT

Effective delegation is a skill any founder has to learn or the company will not grow. Brian Goulet co-Founder of The Goulet Pen Company learned the lesson of delegation in the trenches. He and his wife Rachel run an online retail store focusing on fountain pens, ink, paper, and other tools for the writing enthusiast. They have grown it from a mom-and-pop startup from their dining room table to a multi-million dollar operation with over 40 team members and a 12,000+sf office/warehouse space.

 

Here’s a glimpse of what you’ll learn:

  • [0:10] Jeremy’s introduction of today’s guest, Brian Goulet.
  • [1:33] The signature way Goulet Pens packages their products.
  • [5:29] The ideal customer that Goulet Pens serves.
  • [12:38] What Brian learned from Dave Ramsey, Gary V, and Seth Godin.
  • [14:20] The biggest challenge: moving from a one man show to a team.
  • [17:48] Brian’s background growing up with an entrepreneurial Dad.
  • [22:25] The biggest challenges in delegation.
  • [24:31] How Brian determines what things to delegate and what to keep.
  • [26:48] The meetings the Goulet team holds and how they conduct them effectively.
  • [41:26] How Brian teaches his kids in light of his experience with his Dad.
  • [46:27] Why Brian turned down a great job offer after college.
  • [51:00] How a woodworking job led Brian to make pens for a living.
  • [1:06:20] What helped Brian get a huge following on YouTube: Persistence over time.
  • [1:11:40] What works for selling their products via social media.
  • [1:14:00] Major milestones for the company.
  • [1:22:10] Brian’s lowest moment in business: Balancing family and business.
  • [1:26:00] The proudest moments in business.

In this episode…

Learning how to effectively delegate as your company grows is difficult, to say the least. You’re used to being a solopreneur and have to begin passing along tasks and roles to others. If you don't, you’re going to smother yourself and the company. Brian Goulet of Goulet Pens shares how he has had to learn the art of delegation while maintaining high quality in his company, on this episode of Inspired Insider.

Too often the founder of the company becomes the bottleneck that chokes the overall growth of the company. He/she does this by refusing to delegate tasks or hand over roles to other members of the team. Brian Goulet is an ultra-competent CEO who is committed to quality, and he found the task of delegation very hard to learn himself. On this episode, he shares how he overcame his hesitation and began to delegate effectively.

Often, the excuse for not delegating is that it’s easier not to. The amount of time it takes to adequately train a person to take over high priority tasks is immense. But if the CEO continues to do those tasks he/she will be prevented from doing things that only he/she can do - the things that truly grow the company. Brian Goulet knew that pain himself and had to step out in faith as he brought on and trained team members to take over things he held dear. Find out how he did it on this episode.

Too many companies are poised for explosive growth and miss it because of an ineffective delegation of tasks. The potential clients are there. The staff is there. But the systems and procedures are lagging behind because the founder or CEO has not seen the importance of setting aside time to build them and teach others to use them. It’s a time-consuming task but it has to be done if the company is to grow. You can hear how Brian Goulet of Goulet Pens overcame that hurdle in his company, on this episode.

One of the hardest points in any business is when the needs of the family seem to be in conflict with the needs of the company. For Brian Goulet, that moment came as his co-founder, his wife - experienced ever siring levels of anxiety almost weekly and the company was poised for explosive growth. How did he handle the pressure? You can find out by hearing his story, on this episode.

Resources Mentioned on this episode

 

Sponsor for this episode

Our sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

 

Direct download: briangouletsfinalinterview.mp3
Category:general -- posted at: 5:00am CDT

Chris Voss spent 24 years in the FBI and was the FBI’s lead international kidnapping and hostage negotiator for 4 years. He was an Instructor of International Business Negotiation at Harvard and is an Adjunct Professor at Georgetown and University of Southern California MBA programs. He is author of Never Split the Difference: Negotiating as If Your Life Depended on It. He founded the Black Swan Group which is a negotiating consulting firm that applies his field tested lessons of hostage, crisis and kidnapping negotiation to the business negotiation world.

Here’s a glimpse of what you’ll learn:

  • [0:24] Jeremy’s introduction of Chris Voss, former FBI agent and professor of business.
  • [1:54] The lowest point in Chris’ career: When Martin Burnham was killed in the Philippines.
  • [4:43] Where you can find Chris and connect with him.
  • [6:25] The role Chris’ son plays in the business and what Chris has learned from him.
  • [7:30] The services Chris’ company provides to business owners surrounding negotiation skills.
  • [10:28] The types of people who find value in Chris’ teaching right away.

In this episode…

It’s not every day you get to talk with a hostage negotiator about what goes into effective negotiations. But that’s what Jeremy got to do in his interview with Chris Voss. But negotiations don’t always turn out the way you desire, even for the pros. On this episode, Chris tells the story of how his efforts came to naught when a hostage was lost in the Philippines, so be sure to listen to hear the story.

If you need to learn how to become a better negotiator for your business deals or other opportunities you really need to hear what Chris Voss has to share on this episode. He tells his story of serving in the FBI as a hostage negotiator and offers some free tools to help you improve your skills right away.

For every business person, there is a need for negotiation skills. You need to master negotiations in order to get ahead. What if you could learn from the career of a professional hostage negotiator? You can, on this episode of Inspired Insider.

Resources Mentioned on this episode

Sponsor for this episode

Our sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

 

Direct download: vossonequestion.mp3
Category:general -- posted at: 5:00am CDT

Mom entrepreneurs fill one of the hardest roles on the planet. Laura Fuentes founder of Momables.com and food and lifestyle brand LauraFuentes.com knows the struggle of balancing home and work intimately.Big brands hire her - brands like Sabra Hummus, Nestle, Bobs Red Mill, and many more. As well, her brands reach over 700,000 unique visitors per month. Momables helps parents feed their children great tasting healthy foods without spending an eternity in the kitchen or breaking the bank. Her sites also provide weekly recipe plans, cookbooks like “The Best Homemade Kids Snacks on the Planet,” and she even offers a done for you meal delivery service. She runs all of this while raising 3 kids.

Here’s a glimpse of what you’ll learn:

  • [0:23] Jeremy’s introduction to Laura Fuentes, founder of Momables.com
  • [1:30] The decision to homeschool her children and the challenge it has been.
  • [4:20] How running the business impacts Laura’s children.
  • [10:05] What forced Laura to implement clear boundaries between work and home?
  • [13:36] Current projects Laura is working on.
  • [19:50] The decision to implement subscriptions for weekly meal plans and recipes.
  • [27:46] The most rewarding clients Laura has worked with.
  • [32:10] The first hires and building a team.
  • [36:01] The places Laura has her social media assistants focus their efforts.
  • [42:23] The decision to hire her husband.
  • [47:50] The point at which Laura knew her blogging would become a business.
  • [49:35] What makes the popular content process so effective?
  • [54:35] Content creation ideas that didn’t work at all.
  • [59:03] Foods parents believe is healthy/fresh but really isn’t.
  • [1:02:04] The controversial posts and why they become noticed.
  • [1:05:40] The “done for you” options Laura has created.
  • [1:08:49] How Laura discovered the importance of a consistent content cycle.
  • [1:11:15] The biggest challenges Laura has faced in her journey.
  • [1:13:30] The common denominator in Laura’s lowest points in business.
  • [1:19:19] One of Laura’s proudest moments in business.

In this episode…

Successful mom entrepreneurs are a rare breed. They have to be skilled at balancing the needs of kids with the needs of a growing business. Laura Fuentes isn’t perfect at that balance - by her own admission - but she’s a great example of keeping her priorities straight and ensuring that her kids don’t suffer because of her business. She shares her story on this amazing episode of Inspired Insider.

No matter what you think of mom entrepreneurs you have to admit that the skills it takes to balance home and work successfully are quite impressive. Laura Fuentes has made a name for herself in the online food blogging space and is hired by many popular brands. But in spite of those demands she refuses to let her homelife suffer, leaving her laptop at work and refusing to do business after 4PM. Find out how she’s done it, on this episode.

What’s the best you can imagine when it comes to a successful business AND a successful home life? Go ahead, dream a little. It’s those dreams that motivate entrepreneurs who are also moms to fight for balance and a wise perspective in the midst of business demands. On this episode, Laura Fuentes shares how Momables.com and LauraFuentes.com have become successful while at the same time her family has thrived. You won’t want to miss these insights.

When it comes time in the life of your business to hire a team, it will look different depending on where you are in your business lifecycle and what kind of business you want to run. For Laura Fuentes, it was important that she was able to continue doing the things she loved to do but could also keep her priority of a quality family life on the front burner. She shares how she’s navigated that team-building phase of her brands on this episode.

How do you build a huge content brand that gets thousands of views and downloads every week? Laura Fuentes says that it’s all about great content consistently distributed. She says there are no magic formulas, only small steps every day toward an end goal. It’s those small steps that add up to big things. You can hear how the queen of mom entrepreneurs does it, on this episode of Inspired Insider.

Resources Mentioned on this episode

Sponsor for this episode

O sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

 

Direct download: laurafuentesfinalinterview.mp3
Category:general -- posted at: 5:00am CDT

 

It’s hard to be a generous person when you’re experiencing hard times. But Peter Awad, who Founded Import Auto Performance which he has grown to 7 figures, discovered that those are EXACTLY the times you need to practice generosity. Peter’s company, IAPDirect.com has been selling car parts online for over 15 years. He is also Co-Founder of Mission Meats that sells grass fed beef sticks and bars and they even donate a portion of the profits to organizations. If that was not enough he runs the Slow Hustle podcast showcasing the massive roller coaster that is Entrepreneurship. He manages to do all of this with 4 kids!

Here’s a glimpse of what you’ll learn:

  • [0:10] Jeremy’s introduction of Peter Awad, guest on this episode.
  • [1:36] The low and high moment for Peter: The Real Estate meltdown.
  • [4:26] Peter’s proudest business achievement so far.
  • [5:20] Why the “slow hustle” and what does it mean?

In this episode…

Peter Awad describes his hardest time in business as the events surrounding the Real Estate crash in recent years past. He lost a significant real estate portfolio, had to close down a business - in essence everything was gone. It was during those moments he learned that you have to be a generous person through and through regardless of the circumstances. You can hear how he learned this vital lesson as he tells the story on this episode.

The highest point in Peter Awad’s business career was strangely combined with his lowest point because of the lessons he learned about generosity and trusting God. His perspective now is that if you can’t practice generosity when you don’t have money it will be harder to learn when you do. Hear him explain it by listening to this episode of Inspired Insider.

It’s amazing to Peter Awad that the business ideas that he and his wife have come up with out of their own heads have actually become as successful as they have. It’s befuddling and amazing all at the same time. Peter is humbled to realize it and the knowledge of how fortunate he and his wife have been motivates him to press forward to be a good steward of the rest of his life as well.

When Jeremy questions Peter Awad about why he named his podcast “The Slow Hustle” he had plenty to say. Peter sees the relentless, slow progress that people make every day as the key to their success in life or business. It’s the intentional small steps of progress that add up to create a huge difference in the world. Peter explains it on this episode.

Intentionality is a big thing for Peter Awad. His mindset precludes any concept that things have “just happened” in a particular way. For example, he believes that people who say that they have “drifted apart” from their spouse are actually saying, “I chose to neglect my marriage” and they are getting what they focused on. It’s a very clear and hard-to-hear perspective that Peter unpacks on this episode - but it could help you tremendously if you take it seriously.

Resources Mentioned on this episode

Sponsor for this episode

Our sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: peterawadonequestion.mp3
Category:general -- posted at: 5:00am CDT

If you want to master your craft you’ve got to hear this conversation with Jay Papasan. Jay co-authored The ONE Thing - The Surprisingly simple Truth Behind Extraordinary Results with Gary Keller. It has been translated into 24 languages and has more than 275 national bestseller list appearances, including #1 on the Wall Street Journal and has sold millions of copies. When I ask many top entrepreneurs one of the most impactful books they read, “The One Thing” comes up over and over. The journey for Jay has been interesting from translator to teacher of poetry and creative writing at NYU to HarperCollins to Keller-Williams Realty and best selling author.

Here’s a glimpse of what you’ll learn:

  • [0:23] Jeremy’s introduction to Jay Papasan.
  • [1:36] The conversation Jay had with Gary Keller in the bathroom.
  • [5:09] The amazing success of the book that nobody predicted.
  • [7:04] The system Jay used to promote and organize/write the book.
  • [16:02] The ONE THING that you should focus on in THE ONE THING book.
  • [22:23] Time blocking, Jay’s personal time management skills, and his most common personal distractions.
  • [30:00] Jay’s personal productivity practices from his “one thing” philosophy.
  • [35:03] The biggest lies or myths relating to the one thing approach.
  • [37:10] What was in the 200 pages that got cut from the book?
  • [43:09] The hurdles Jay had to overcome in creating the book.
  • [49:00] Jay’s lowest point in business and life.
  • [52:00] The proudest moments Jay has experienced.

In this episode…

Many people talk a good talk about being a master of their craft, but few know how to accomplish it. Jay Papasan and his co-author Gary Keller (of Keller-Williams fame) have written “The One Thing” to enable anyone to discover and walk the path of mastery in any area of life. Jay shares the basic concepts and approach in this conversation.

The book “The One Thing” was originally written for real estate professionals within the Keller-Williams organization. Neither of the co-authors, Gary Keller and Jay Papasan (the guest on this episode) expected it would become a continual best-seller. You can hear how the book took off and the promotion strategy that was used to give it an incredible launch, on this episode.

Those who want to master their craft have to learn how to master themselves. That’s one of the primary things emphasized in the smash hit book, “The One Thing.” Jay Papasan shares how he and Gary Keller came up with the idea for the book and how it teaches effective time and personal mastery skills that enable anyone to become a master of the things they are most passionate about.

Jay Papasan believes that most people don’t really believe in the 80/20 rule, despite what they might say. The thing that has convinced him of it is that few people actually do the things they know they should according to the 80/20 maxim. On this episode of Inspired Insider Jay shares how he teaches people the practice of time blocking to enable them to reach new heights in personal mastery and productivity.

Being the co-author a best-selling book like “The One Thing” hasn’t changed Jay Papasan. He’s still the same down-to-earth, easy speaking guy he was before the book took over the best-seller charts. In this conversation, you can hear Jay’s casual, authentic way of addressing vital topics in all areas of life. You’ll be greatly helped by what he shares so be sure you clear out some time to listen to this conversation.

Resources Mentioned on this episode

 

Sponsor for this episode

Our sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: jaypapasanfinalinterview.mp3
Category:general -- posted at: 5:00am CDT

When you make an expensive business mistake like Brian Oaks did early in the life of his business, it can sink you. Brian Oaks founder of GLobal Goods where they source and manufacture Agave Nectar, Coconut Oil, and Mexican Vanilla products. The company produces their own natural skincare line Cocave. They sell all over the world and do this by also providing local jobs to struggling areas like in Africa , Asia, Dominican Republic and many other nations. On this episode you’ll hear how Brian and his team overcame a costly mistake early on to build a successful company and have provided jobs for many in 3rd world countries.

 

Here’s a glimpse of what you’ll learn:

  • [0:11] Jeremy’s introduction to his guest, Brian Oaks.
  • [1:35] The lowest moment in Brian’s business: an expensive mistake.
  • [3:30] A recent challenge that didn’t get Brian very upset (since he’s endured so much).
  • [4:40] The proudest moment: launching a new product line that nobody had done before.
  • [6:47] Stories of sustainability Brian’s company has been able to provide for others.
  • [10:29] Other nations Brian is considering for new product sourcing.
  • [12:50] Passions change over time - and that’s OK.

In this episode…

Nobody wants to make an expensive business mistake, especially in the first years of their company. But if it does happen how do you overcome it to keep the company afloat? That was exactly what Brian Oaks and the Global Goods team had to discover for themselves after a purchase of coconut oil turned into a huge mistake. Hear the lessons Brian learned on this episode.

Mistakes are part of the learning curve for an early stage company. But costly mistakes are hard to recover from because they hurt the company more during the early stages. But once the mistake is made you’ve got to learn how to pivot and discover other alternatives that can turn the mistake into a profitable opportunity. That’s exactly what Brian Oaks and his team were able to do within a few months of a huge mistake. You can hear how they handled it, on this episode.

After facing a huge mistake early in the life of his company Brian Oaks learned to take the mistakes and missteps along the road to building the company in stride. He’s learned that there is always something that can be done to either mitigate the mistake or turn it into another opportunity. Find out what he learned by listening to this conversation.

It’s exciting to launch a product line that nobody else has had the opportunity or foresight to create before. Brian Oaks says that one of the most exciting opportunities the Global Goods team has is to bring together the resources of an underdeveloped country and the needs of consumers into a new product line that will serve everyone. You can hear how he loves to make money for the sake of helping others, on this episode.

Brian Oaks has learned that while it’s important to work on projects you are passionate about, passions change over time - and that it’s OK that they do. On this episode, Brian describes the kinds of things he’s passionate about these days and how the work he does through his company, Global Goods, enables him to pursue them.

Resources Mentioned on this episode

Sponsor for this episode

Our sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

 

Direct download: brianoaksonequestion.mp3
Category:general -- posted at: 5:00am CDT

To start from scratch is never easy, but Peter Rahal, co-founder of RxBar didn’t know any other way to do it. He and his team manufacture whole food protein bars with a “No B.S” value proposition since the base of the bar only includes whole food ingredients like egg whites, almonds, cashews, and dates. They sell more than 175,000 bars per month and can be found in Trader Joe’s across the country as well as Wegmans Grocery, Whole Foods and many more. Today’s you’ll hear Peter’s success story - from apartment workshop to national distribution.

Here’s a glimpse of what you’ll learn:

  • [0:09] Jeremy’s introduction to this episode featuring Peter Rahal.
  • [1:42] Starting out in an apartment and no office.
  • [7:50] How Peter and his partner started the business with no cash.
  • [14:04] Selling products door to door at Crossfit gyms: Here’s the sales pitch.
  • [17:10] How the business was started while Peter was working a full time job.
  • [20:20] Peter’s family heritage of entrepreneurism.
  • [22:40] Building the team over time.
  • [23:43] The growth of company culture from the beginning until now.
  • [29:54] Why the name “RxBar?”
  • [32:10] Shooting for ONE key performance indicator.
  • [37:48] Helpful mindsets for working with big chain stores like Trader Joe’s.
  • [43:50] The low point Peter had in his business success.
  • [45:50] Peter’s proudest moments: seeing his team happy.

In this episode…

If you want to be inspired by a story of a guy whose business was started entirely from scratch, Peter Rahal is the guy. This conversation uncovers his story and reveals how hustle, hard work, and a commitment to excellence with no compromise built RxBar into the national brand it is.

When Peter and his partner started RxBar the two of them were creating the products in their apartment, packaging each bar themselves, and selling them door to door at Crossfit gyms throughout Chicago. Very few business founders are willing to put in that kind of hustle to make their business successful, so if you want to learn what it takes to make a tough business a success, you’ve got to hear Peter’s story.

As the RxBar team has grown over the years they’ve added many products and flavors to their lineup and quality has always been at the top of their priority list. They only use natural ingredients and every product has to taste delicious or they won’t produce it. You can hear how Peter Rahal and his team consistently crank out products of that caliber on this episode.

Team culture is important to Peter Rahal. He says that his proudest moments are when he walks into the office or manufacturing facility and sees that his team is doing well and everyone is happy. That’s what he wants and he strives to ensure it’s the case, day in and day out. He and his team of 29 employees have come a long way since Peter and his partner started from scratch in their apartment years ago.

RxBar is sold across the United States in many stores - Trader Joe’s, Whole Foods, and others. Peter Rahal, co-founder of RxBar is proud of their success and says that anyone who makes it to the level they have has got to take their relationships with large retailers seriously. You’ve got to see the retailer as a part of your team - and yourself as part of their team. Do everything you can to help the retailer be successful and you will be successful as a result. You can hear Peter’s entire story on this episode of Inspired Insider.

Resources Mentioned on this episode

Sponsor for this episode

Our sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: peterrahalfinalinterview.mp3
Category:general -- posted at: 5:00am CDT

When a customer decides to cancel an order - a big order - it’s not an easy thing to handle. On today’s episode Manuel Becvar shares the impact a large cancelled order had on his business as it was just starting to scale. Manuel is the founder of Import Dojo. He has been living and working in China for over 10 years, with 17 years in the sourcing business. He has a unique perspective because he has his own brand, sells to retailers and is a supplier. He has worked with the biggest retailers in the world, developing, sourcing, and finding new products. These include: Wal-Mart, Amazon, Lowes, Sears, Home Depot, and many others. He is author of The Import Bible: the complete beginners guide to successful importing from China.

a glimpse of what you’ll learn:

  • [0:14] Jeremy’s introduction to Manuel Becvar, founder of Import Dojo.
  • [1:34] Manuel’s lowest moment in business so far.
  • [5:29] Places you can go to connect with Manuel.
  • [6:28] Business ideas Manuel wants you to steal (because he doesn’t have time to act on them).

In this episode…

Any product business lives or dies on the orders of regular customers. It’s a vital part of the way things work. When one of those large clients abruptly cancels a large order the company is depending on, something has to give. On this episode, Manuel Becvar tells of his lowest point in business, when a large client did cancel their order suddenly. You’ll be encouraged by the way Manuel handled this unexpected challenge, so be sure you listen.

One of the impacts of losing a big order is that the supplies and resources to fulfill that order may have already been purchased. That means cash flow is restricted and the ability to service other customers effectively could be hampered. Manuel Becvar tells how he and his company dealt with the loss of an important order, on this episode of Inspired Insider.

Many savvy business owners set aside reserve funds - savings if you will - for that unexpected event that could destroy the company if cash reserves aren't available. When Import Dojo was suddenly informed that a big order from a customer was canceled the company had to draw on its savings in order to offset the costs already spent. Manuel Becvar tells how the company rebounded from the disappointing loss of that order, on this episode.

When a customer order is canceled many things can be effected in a negative way: payroll, other customer orders, overall cash flow, and more. Every company CEO wants to be past the point of one lost order causing a lot of problems, but when the company is in its early stages, it’s almost unavoidable. Find out how Manuel Becvar and the Import Dojo team weathered the situation in its early days, on this episode.

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Sponsors for this episode

This is part of the Skubana Ecommerce Mastery Series</a> where top Sellers and Experts teach you what really works to boost your ecommerce business. Skubana is a platform to manage your entire ecommerce operation.

***************

One of our sponsors today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

 

Direct download: manuelbecvaronequestionfile.mp3
Category:general -- posted at: 5:00am CDT

Healthy food matters to Kimberly Crupi Dobbins. A lot. It was her own health needs that motivated her to found Simple Squares, a supplier of premium organic nutrition bars. She bootstrapped the company after going on a sabbatical from Morningstar. She went from making the bars in her kitchen to selling over 1 million bars in year. They are sold in Whole Foods, Starbucks, and many more.

Here’s a glimpse of what you’ll learn:

  • [0:10] Jeremy’s introduction of this episode with Kimberly Crupi Dobbins.
  • [1:25] How Kimberly got her nutritional snack bars into Starbucks and Whole Foods stores.
  • [3:38] What vendors should consider before going into large chain stores.
  • [5:26] Why Kimberly developed her healthy food product and why.
  • [6:34] Kimberly’s routine when she was working full time and starting up the company.
  • [7:14] The things that had to be built in order for Kimberly to quit her full time job.
  • [12:44] The decision to expand her offerings and how she went about it.
  • [16:00] What new owners don’t know that they need to know.
  • [19:58] Why it all goes back to relationship and how Kimberly got advice from the founder of Larabars.
  • [23:45] How Simple Squares uses Amazon to distribute and sell products.
  • [25:45] What it means for a snack food to truly be “clean.”
  • [30:42] Kimberly’s lowest moment getting the business running.
  • [33:20] The proudest moment Kimberly has had: A New York Times interview.

In this episode…

The Healthy Food industry is a growing but very competitive niche. It’s not every day that new startup company in the space makes a splash, much less a success. On this episode of Inspired Insider Jeremy introduces you to Kimberly Crupi Dobbins, founder of Simple Squares snack bars, a company that has taken the health food industry by storm. You can hear her inspiring story here, so be sure you take the time to listen.

What’s it take to build a healthy foods brand from nothing all the way to Whole Foods and Starbucks? A lot of hard work, sweat, tears, and mistakes. Kimberly Crupi Dobbins is the founder of Simple Squares. She's walked that difficult road and made it through. You can hear how this inspiring woman worked her full-time job for over a year as she built the company and is now enjoying the fruit of her labors.

This episode tells the story of another of those overnight successes that took years to create. Kimberly Crupi Dobbins looks like she’s appeared from nowhere, but that “nowhere” was the land of blood, sweat, and tears that every successful company has to traverse. If you are in the hard times of building your own business you’ll be inspired by how Kimberly and her team have persevered, so be sure to listen.

One of the most powerful points Kimberly Crupi Dobbins makes on this episode of Inspired Insider is that she couldn’t have made it in the health foods industry without building relationships based on good will. She tells the amazing story of how one of her direct competitors took the time to invest in her success and how that relationship led to all kinds of wonderful things. It’s proof that business success really is all about the relationships.

Many of the so-called “clean” snack foods out there really aren’t. One way you can tell is to read the ingredients. Is there anything you can’t pronounce? It’s not clean. Is there anything listed that’s unknown to you? It could be a sign that it’s not a truly “clean” food. Kimberly Crupi Dobbins shares the Simple Squares success story and what it takes to produce a truly clean health food product, on this episode.

Resources Mentioned on this episode

Sponsors for this episode

One sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: kimberlydobbinsfinalinterview.mp3
Category:general -- posted at: 5:00am CDT

Energy products that make a difference in people’s lives are an important focus of Edmond Torbati’s company, Label Choices. It’s a company that provides labels for some of the industry's most recognized brands. For more than a decade Label Choices has delivered the highest quality labels for the cosmetic, bath and body, and food and beverage industries including Makeup Geek, Medulla Beauty, Coconut Girl Ice Cream, Nutty but Nice, and many more.

 

Here’s a glimpse of what you’ll learn:

  • [0:55] Jeremy’s introduction of Edmond Torbati, founder of LabelChoices.com.
  • [1:40] How Edmond encouraged Coconut Girl Ice Cream to develop a new label.
  • [4:57] The process Edmond uses to help companies properly label their products with no setup fees like traditional printers.
  • [10:30] The two things that drive product companies toward success.
  • [13:28] The 3 types of people: entrepreneur, manager/leader, and artist.
  • [19:07] How you can connect with Edmond.
  • [21:17] The up and coming brands we should watch.

In this episode…

Though he’s an entrepreneur and business owner Edmond Torbati is very interested in energy products and the benefits they bring to body, mind, and spirit. His company, Label Choices is one of the leading product labeling companies that focuses on the products they feel can make a tremendous difference in the lives of those who use them. On this episode you’ll hear Edmond chat about his experience with energy products and his growing understanding of spiritual growth and success.

Edmond Torbati has some very intriguing ways of looking at the world and his interaction with the founders of holistic and energy products companies has enabled him to apply what he’s learned to help those companies be of great benefit to their customers. You can hear the story of his company, Label Choices on this episode.

Many entrepreneurs who have product based businesses don’t understand the particulars of how the packaging and labeling works and fail to make their operations as efficient as possible as a result. Edmond Torbati goes out of his way to help those owners make connections to people and systems that can streamline their production and drive their success. Find out more about Label Choices - Edmond’s company - on this episode.

Resources Mentioned on this episode

Sponsor for this episode

Our sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: edmondtorbationequestion.mp3
Category:general -- posted at: 5:00am CDT

The natural foods industry didn’t see Jim Simon and his sister Annette coming. They are the co-founders of JimmyBar. JimmyBar is Jim’s 6th start up and he decided to tackle the food & obesity problem by creating a natural foods company. The company only uses wholesome ingredients that are gluten free and dairy free that people can actually pronounce. Jimmy Bars can be found in Whole Foods, Walgreens, Target, Kroger, and many more.

Here’s a glimpse of what you’ll learn:

  • [0:11] Jeremy’s introduction of Jim Simon, co-founder of Jimmy Bar.
  • [0:57] The story behind the name of the product and company.
  • [5:29] How Jim got their products into the first store and snowballed it from there.
  • [12:39] The advice Jim gives to those wanting to get their food products into big stores.
  • [20:17] The decision to release new flavors of bars.
  • [25:40] Making adjustments to packaging and quantities.
  • [30:35] The unique distribution path food products have to follow.
  • [33:20] Lessons Jim has learned from going through a number of acquisition deals.
  • [39:26] The best stories Jim has heard from customers.
  • [42:53} Jim’s lowest bonus in business so far.
  • [45:32] The most exciting and proud moments for Jim and his team.

In this episode…

The natural foods industry seems to be a crowded market and getting into it successfully would be a tough venture. But that didn’t deter Jim Simon and his sister Annette from making JimmyBar a huge success. They use all natural ingredients that people can actually pronounce to ensure that their snack bars are not only healthy but delicious as well.

On this episode of Inspired Insider Jeremy chats with Jim Simon about the difficulties of getting into the natural foods niche and how he and his sister positioned their company for success with stiff competition around them on every side.

Jim Simon is a great example of what determination, business savvy, and a refusal to accept the word, “No” can do for a startup company. It was his tenacity that kept the JimmyBar team going when things looked bad and eventually got their products into Whole Foods, Kroger, Target, and many other big box retail outlets.

Since JimmyBar was Jim Simon’s 6th startup company he came into it with a wealth of experience from both past success and mistakes he’s made. On this episode Jeremy asks him some of the lessons he’s learned from the past business successes he’s had, including company acquisitions and Jim shares some invaluable tips.

If you want or need to have natural foods on hand throughout the day or for your workouts or trips, JimmyBar is the perfect option to choose. You can hear how Jim Simon has lead the JimmyBar team to success and profitability on this episode of Inspired Insider.

Resources Mentioned on this episode

Sponsor for this episode

Today’s sponsore is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

 

Direct download: jimsimonfinalinterview.mp3
Category:general -- posted at: 5:00am CDT

Nik Ingersoll cofounder and Chief Marketing Officer of Barnana with Caue Suplicy and Matt Clifford. Barnana is a healthy organic banana snack with flavors like coconut/banana, banana chocolate and many more. They are in over 5000 stores including Safeway and Whole Foods and are in the US, Japan, Canada and Australia. There company is on a mission to end food waste at banana farms.

Here’s a glimpse of what you’ll learn:

  • [0:10] Jeremy’s introduction of Nik Ingersoll of Barnana.com
  • [2:03] Nik’s lowest moment and how he pushed through.
  • [4:36] The story Nik thinks of when he thinks of his dad.
  • [5:13] The proudest moments Nik has experienced in business.

In this episode…

There are few things harder to handle in life than a death in the family. All of us have to face it and it’s never easy. It’s even more difficult when you’re in the midst of growing a fledgling business. Nik Ingersoll shares his story on this episode of Inspired Insider.

When his father died Nik Ingersoll discovered that the expected burden of grief was compounded by the added pressures of the year old business he was running. On this episode of Inspired Insider Nick shares how he dealt with that hardship and kept the business running at the same time.

Whenever you experience the loss of a family member you deal with it in your own unique way. But what happens if your way isn’t entirely possible? Nik Ingersoll lost his Dad a year into his new business and had to learn how to grieve and work hard at the same time. You can hear his story on this episode.

There are so many nutritional supplements and healthy snacks on the market these days it seems like it would be impossible to introduce a new product effectively. But that’s exactly what Nik Ingersoll and the team at Barnana have done. You can hear Nik talk about the steady rise of their world-famous snack food, on this episode.

Resources Mentioned on this episode

Sponsor for this episode

Our sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

The new free online CSS cleaner tool allows you to organize style for websites.

Direct download: nikingersollonequestion.mp3
Category:general -- posted at: 5:00am CDT

Excellent customer service is a hallmark of every company Jason Friedman runs. Jason is founder of CXFormula™. Through CXFormula he helps fast-growing, entrepreneurial companies gain an unfair advantage over their competition. His clients range from solopreneurs to companies like ...in retail include (Foot Locker, Adidas, Nike), hospitality (W Hotels, Universal Studios, Disney,), financial services (Bank of America, Wells Fargo, Fidelity), higher education (Stanford & Harvard Universities) and Online Services / Information Products. In 2008, Jason sold his first company (Creative Realities) in the high 8-figures. He has started and successfully exited 4 other businesses:

Here’s a glimpse of what you’ll learn:

  • [0:58] Jeremy’s introduction of today’s guest, Jason Friedman.
  • [3:20] Jason’s first career as a touring lighting director.
  • [7:45] Lessons Jason learned from popular bands that translate to entrepreneurism.
  • [10:45] Jason’s first project for Foot Locker .
  • [15:00] Using stories and emotion to inspire retail customers.
  • [24:54] Showing stodgy brands how a story can change their customer’s experience.
  • [32:10] Writing the ideal customer referral script to create your customer’s experience.
  • [36:20] Why you need to go way deeper in understanding your customers.
  • [43:05] Jason’s favorite mission statements from employees.
  • [49:16] The art and science of hiring the right people.
  • [58:19] The best hires Jason has ever made.
  • [1:10:22] How you can get Jason’s free customer persona creator e-book.
  • [1:15:54] Feeling empty after selling his company.
  • [1:22:55] Jason’s medical diagnostics business: lessons learned.
  • [1:37:22] Jason’s lowest point and how he pushed through.
  • [1:40:27] The proudest moments Jason has experienced.
  • [1:43:40] How Jason inspires creativity in his own kids.
  • [1:47:24] Jason’s CXFormula online workshop (coaching and mastermind).

In this episode…

Excellent customer service is something many companies talk about but only a few do really well. Jason Friedman has learned that it’s not so much about what you do for your customers as much as it is how you make them feel through the experience you give them. On this episode of Inspired Insider, Jeremy picks Jason’s brain to find out how he’s built companies with outstanding customer service skills from the lowest paid employee all the way to the top.

Customer experience is more than customer service. It has everything to do with getting into the customer’s shoes to know what he/she is feeling when interacting with members of your team. Jason Friedman walks through his own process of developing what he has come to call an “ideal customer script” for the purpose of doing exactly that. You can learn a ton from this high-level entrepreneur and business creator on this episode.

What do you want your customers to feel after interacting with your company? Jason Friedman says that’s the place you need to start when determining how to build a great customer experience. Working backward from there to build exactly what will make that experience a reality is a big part of what will make you successful. Learn more about how to value your customers better and give them experiences that blow their minds, on this episode.

You don’t always want to underpromise and over-deliver. When you do, you set up a growing, formulaic expectation in your customers where they continue to look for more and more from you without expecting to pay for it. On this episode, Jason Friedman talks about strategically over-delivering to keep your customers awed with your service but without them getting so used to it that they devalue what you’re doing for them.

If you want to know how to create your ideal customer persona you need the free tool Jason Friedman makes available on this episode of Inspired Insider. Along with the tool, you’ll also receive Jason’s ebook that describes the process of developing the mindset and approach to delivering excellent customer service and experiences so that your business stands out among your competition. It’s all on this episode.

Resources Mentioned on this episode

Sponsors for this episode

Our sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: jasonfriedmanfinalinterview.mp3
Category:general -- posted at: 5:00am CDT

Quitting a job with nothing to fall back on is nothing new to Jim Simon and on this episode you’ll hear his story. Jim Simon is co-founder of JimmyBar. He and his sister Annette started the company together. This is his 6th start up and he decided to tackle the obesity epidemic by creating a natural foods company. JimmyBar uses only wholesome ingredients that are gluten free and dairy free - ingredients that people can actually pronounce. Jimmy Bars can be found in Whole Foods, Walgreens, Target, Kroger and many more.

Here’s a glimpse of what you’ll learn:

 
  • [0:10] Jeremy’s introduction of Jim Simon, creator of JimmyBars.
  • [0:55] Jim’s lowest moment: leaving a great job to run a startup.
  • [2:13] Why it’s not natural to leave a secure job but you do it anyway.
  • [3:40] The proudest moments in the business.
  • [5:33] Jim’s experience working with many family members in his business.

In this episode…

Jim Simon is no stranger to quitting a job. In fact, he says he’s quit a number of good paying jobs in his lifetime to move on to something different. The hardest part is the insecurity that comes from living with next to nothing while things get going with the new business.

What’s it like to quit a secure job to start your own company? On this episode of Inspired Insider, you can hear Jim Simon’s story of how he did just that to create JimmyBars. While it’s not the path everyone should choose, Jim says he’d rather earn $20K per year working for himself than work for someone else for much more. Would you?

The image we often have of what it’s like to run a successful startup involves high profile meetings, money, and news coverage. But the sacrifices it takes to get there should never be underestimated. Jim Simon chats with Jeremy on this episode about the things he had to put on the chopping block to make JimmyBars the success it is.

Most people don’t realize the insecurity that many startup founders live with. During this conversation, Jim Simon mentions the huge pay cut he took to leave his secure job to start JimmyBars. During that portion of the conversation, he and Jeremy joke about how he even had to “pay” the company to employ him.

 

If you’re sick of your 9 to 5 and have a vision for something better, Jim Simon has an inspirational story to tell, on this episode of Inspired Insider. It involves hard decisions, crazy choices, and the hard work that only a startup founder knows. But you’ll come away with a pretty clear picture of the sacrifices required to make your own company a success.

Resources Mentioned:

Sponsor for this episode

Our sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: jimsimononequestion.mp3
Category:general -- posted at: 5:00am CDT

Product Shipping is Divey Gulati’s specialty. Divey is Co-Founder of ShipBob, a company he started with his partner Dhruv Saxena. ShipBob provides automation and on demand shipping and packaging for small businesses. They have shipped out over 500,000 packages to date and the company has raised over $5million to date and serves businesses in Chicago, New York, and LA.

Here’s a glimpse of what you’ll learn:

  • [0:10] Jeremy’s introduction of this episode with Divey Gulati, co-founder of ShipBob.
  • [1:36] What happens when a company grows too fast? What are the challenges?
  • [10:12] The learning curve of setting up a warehouse facility.
  • [12:15] How the ShipBob service works for a typical company.
  • [15:51] Why would someone want to use their own shipping service?
  • [10:00] Who is the best fit for ShipBob?
  • [23:06] The biggest culture shock of moving from India to the United States.
  • [27:05] What it was like getting into Y-combinator.
  • [30:56] Helpful mentors and advice from Y-combinator.
  • [32:17] The iterations ShipBob went through on the technology side.
  • [36:28] The most common mistakes sellers make.
  • [40:00] The vision of ShipBob and how it impacts their customers.
  • [46:37] How the team came up with the name Ship BOB (bend over backwards).
  • [48:03] The lowest moments in business so far.
  • [50:18] The proudest moments in business for the team so far.
  • [52:06] The biggest lessons for any entrepreneur.

In this episode…

Product shipping and fulfillment can be the bane of your existence when you provide a physical product to your customers. But Divey Gulati and his partner Dhruv Saxena are working to solve that problem for business owners and their customers. On this episode of Inspired Insider you can hear how Divey and his team are taking the pain out of product fulfillment, so be sure you listen.

One of the main logistical problems Divey Gulati and his team had to face when building out ShipBob was the creation of effective systems for product shipping in their warehouse space. But the time and work they invested have paid off big as they quickly become the go-to source for shipments originating in New York, Chicago, and other major cities. Find out if they are operating a warehouse in your city by listening to this episode.

Inventory issues are one of the most costly and common mistakes Divey Gulati sees new businesses make when it comes to product sales and shipments. Most companies order far too much inventory at the beginning and it winds up costing them more money than they expect. Are you making these kinds of mistakes? Hear how a guy who specializes in product fulfillment would address them, on this episode.

Word of mouth has always been the best form of marketing for any business and Divey Gulati says that it held true as ShipBob was growing. Customer after satisfied customer spread the word about the incredible job the company was doing and the word of mouth fires of success grew from there. You can hear why Divey believes their clients were so eager to spread the word on this episode.

When Jeremy asked Divey Gulati for one piece of advice he would give to entrepreneurs he didn’t hesitate. “Don’t give up and get used to being rejected.” Divey went on to explain that the entrepreneurial path is one of great risk, many product iterations, and hard work that combine over time to bring success. Without a thick skin to endure the naysayers and rejections you won’t make it as a startup founder. You can hear the entire conversation with this successful entrepreneur on this episode of Inspired Insider.

Resources Mentioned on this episode

Sponsor for this episode

Our sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

Direct download: diveygulatifinalinterview.mp3
Category:general -- posted at: 5:00am CDT

Peter Rahal Cofounder of RxBar understands the need to overcome anxiety. His company manufactures whole food protein bars with a “No B.S” value proposition since the base of the bar only includes whole food ingredients like egg whites, almonds, cashews, and dates. They sell more than 175,000 bars per month and can be found in Trader Joe’s across the country as well as wegmans grocery, whole foods and many more. Find out more about his experience with anxiety as it relates to life and business.

Here’s a glimpse of what you’ll learn:

  • [0:10] Jeremy’s introduction of this episode with Peter Rahal.
  • [1:25] What has been Peter’s lowest point in business?
  • [3:21] Peter’s proudest moments in business.

is episode…

Overcoming anxiety is something we all have to learn. On this episode, Peter Rahal shares a particular moment in his business where the stresses of his personal life crashed in while huge business difficulties were happening at the same time.

What would you do if you were in the midst of a product recall - actually buying back your product from your distributors - when you got the call that your father had suffered a heart attack? That’s the situation Peter Rahal faced at his “lowest point” in business. You can hear how he weathered the storm on this episode.

When Peter Rahal was leading his team through the voluntary recall of some of their products and he received the news that his father had suffered a heart attack, it was particularly difficult because his father was one of the reasons for his business start. The combination of the two issues - life crisis and business crisis - made the season particularly difficult.

If you want to become adept at overcoming anxiety you’ve got to learn to roll with the situations that come into your life. Peter Rahal’s experience when he got the news of his father’s heart attack caused him to recognize the need for a different response than most people typically to have. You can hear how Peter describes the challenge, on this episode.

Resources Mentioned on this episode

Sponsors for this episode

Our sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.



Direct download: peterrahalonequestion.mp3
Category:general -- posted at: 5:00am CDT

 

E business is something Richard Baccus has made into an art form. Richard runs ABC Vacuum Warehouse and Gruene Steam with his dad Ralph. ABC Vacuum started in 1977 as a mail order vacuum business. They operate  a brick-and-mortar store as well as 20,000 sq. ft. warehouse and employ 28 staff. Their other company, Gruene Steam has been in operation since 2008. Through it they provide alternatives to harsh chemical cleaning products because after decades in the retail floor business they knew there was a better way. They used German innovations to come up with unique steam products to clean floors.

Here’s a glimpse of what you’ll learn:

  • [0:11] Jeremy’s introduction of Richard Baccus, his guest today.
  • [3:13] What Richard learned working with his Dad from an early age.
  • [7:45] How Richard’s company used magazine advertising effectively early on.
  • [13:50] How the company started putting their products online way before Google.
  • [18:14] How the team began opening new franchises and getting the business moving.
  • [22:46] Lessons Richard learned from John of Papa John’s.
  • [25:02] What did John see about the internet that made him go for it?
  • [29:17] Why Richard decided to work with his Dad and move away from Papa John’s.
  • [33:10] How the company landed a deal as the only online distributor of Dyson vacuums.
  • [37:06] One of the big milestones when the company website was first started.
  • [41:30] Software Richard uses to run his business.
  • [44:45] The most successful sales platforms for the company (they sell on 19 platforms).
  • [49:19] The sales channel that surprised Richard the most.
  • [52:32] The largest selling single day ABC vacuums has ever had ($1 million).
  • [54:44] Where Richard sees retail sales going in the future.
  • [1:01:36] How companies can gear up for mobile sales.
  • [1:05:33] Richard’s lowest moment in business.
  • [1:08:55] The toughest part of Richard’s job.
  • [1:10:35] Richard’s best advice: go from the perspective of the user.

In this episode…

E business success is something Richard Baccus can tell you about because he’s experienced it from the ground up. His work to establish and grow the online presence and sales success of ABC Vacuum Warehouse is the kind of story e-commerce legends are made of. On this episode, I chat with Richard about the details of how he’s made it happen.

One of the things Richard Baccus highlights on this episode of Inspired Insider is that all business owners who want to create an e business version of what they do need to get started now. The opportunities to sell online are amazing and only getting better. The sooner you adapt to the new platforms and get started the more you’ll be ahead of your competition.

Richard Baccus knows what he’s talking about when it comes to building an e business. When he started working with his Dad the company had no online presence at all - and that was in the day when Yahoo ruled the search engine space. He not only built a website, he learned how to create an online store, market products effectively, and create revenue from the newly created online sales world.

Richard Baccus found that eBay was one of their most successful sales partners starting out but he didn’t stop there. The success of the ABC Vacuum Warehouse e business hinges on the fact that they are NOT only on one platform. At the time of this recording, ABC sells parts and vacuums on 19 different online sales platforms. You can hear more about how Richard has done it on this episode.

It’s a new day for ecommerce with companies like Walmart and Target seriously getting into the online sales arena. But the opportunities for the little guys are growing like never before. You can build an e business by selling  your products on multiple platforms as a 3rd party seller. And today’s Inspired Insider guest, Richard Baccus can tell you how it can be done.

Resources Mentioned on this episode

Sponsors for this episode

Our sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

 

Direct download: richardbaccusfinalinterview.mp3
Category:general -- posted at: 5:00am CDT

no stranger to that pressure. David is founder of Tovala, a smart oven that is paired with a meal delivery service. With Tovala you get a fresh, healthy, packaged meal delivered to you. You scan the package and pop it in the smart oven and it knows the precise time and method to cook that meal to perfection -  by broiling, baking, steaming, or convection. On Kickstarter David’s team sold $250,000 worth of Tovala ovens and $100,000 of that total in one day. Tovala won the University of Chicago New Venture Challenge in 2015. To date they have raised over 700K.

Here’s a glimpse of what you’ll learn:

  • [0:10] Jeremy’s introduction to this episode with David Rabie.
  • [1:53] David’s lowest moment in business: Trying to live up to expectations.
  • [3:20] How David kept going with little response to his product.
  • [4:22] David’s proudest moments.
  • [7:07] Lessons learned for those trying to get their ideas into the world.

In this episode…

Every startup wants to exceed expectations - of their customers and their investors. When that happens everybody is happy and the company is clearly on the path to success. Today’s episode with David Rabie unpacks the pressure that comes with that desire. If you want to see things through the eyes of a startup founder, this episode is for you.

It’s interesting that the pressure to exceed expectations is what David Rabie shared as what made for his lowest moments in business. The initial support Tovala received via Kickstarter immediately turned on the pressure to deliver an incredible product. The struggle he experienced in trying to live up to that expectation is what David shares.

How do you endure the pressure cooker of a startup? How do you keep going when the discouraging or challenging obstacles crop up? On this episode, David Rabie shares the role endurance and determination played in sticking with the company game plan when difficulties arose. He describes the great outcome that came of it as well. If you need encouragement on your entrepreneurial journey, David’s story will be a great help to you.

When you’re building a business of any sort you don’t truly know what to expect - but you do know that the expectations that you succeed are high on many different levels. David Rabie and his team learned through the struggle that pressing forward in the hardest times is what makes the difference between companies that fail and those that succeed. Hear more on this episode.

If you are looking for an environment where you can receive business mentoring and brainstorming opportunities alongside a group of fellow entrepreneurs who are walking the same path as you, today’s sponsor of Inspired Insider may be just the thing you’re looking for. Rise25 is a mastermind group like no other. Find out more about this invite-only group by listening to this episode.

Resources Mentioned on this episode

 

Sponsors for this episode

Our sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.

 

Direct download: davidrabieonequestion.mp3
Category:general -- posted at: 5:00am CDT

The words “healthy” and “bakery” don’t often belong in the same sentence. But Alon Ozery started what is now the  Ozery Bakery with his father in 1996 by scraping together money from family and taking out a business loan. They began in a small 700 square foot sandwich shop in Canada and at that time his brother Guy joined the team. Since then they have grown into a 90,000 sq ft facility supplying grocery store chains and natural food stores all over the US and Canada with their natural products.

Here’s a glimpse of what you’ll learn:

  • [0:24] Jeremy’s introduction of this episode with Alon Ozery of Ozery Bakery.
  • [1:29] The success Ozery bakery is experiencing now (the “after” story).
  • [6:38] The hiccups experienced in doing a repackaging and rebranding.
  • [13:57] How the Ozery family came up with their unique product ideas.
  • [23:19] Alon’s background, early years, and introduction to business.
  • [26:38] How Alon got the business started, including the fund raising.
  • [35:40] The research and development process the Ozery team has developed.
  • [38:01] The latest popular product: how it was created and marketed.
  • [45:11] Making more interesting products to fuel company growth.
  • [48:48] Getting into Costco, Whole Foods, and other big name chain stores.
  • [1:00:09] Product success stories and the products that didn’t do very well.
  • [1:04:18] A key hire or two that changed the business in positive ways.
  • [1:06:32] The tough times experienced on the way to success.
  • [1:11:23] Alon’s proudest moments.
  • [1:15:40] Supporting marathons, school programs, entrepreneurs, and more.
  • [1:17:04] Lessons learned from working with his father.
  • [1:18:20] Why you need to treat your team members well and how Ozery Bakery does it.

In this episode…

Healthy bakery food is incredibly important to Alon Ozery and his family. That’s why they started their business - Ozery Bakery - and have made a commitment to only use the healthiest, freshest ingredients. On this episode, you’ll hear their fresh bakery success story and many of the challenges they’ve had to overcome to make it big.

It’s one thing to establish a healthy bakery. It’s another thing to spread it worldwide. Now that Alon Ozery and his team at Ozery Bakery have gotten into stores like Whole Foods and Sprouts, the word is spreading all over the globe and their healthy baked goods are getting the attention they deserve. Theirs is an amazing story of success in a very difficult and competitive niche.

You’ve probably not given it a lot of thought but any food production business has a multitude of variables that other businesses don’t have to concern themselves with. The quality of ingredients, freshness, product lifespans, etc. All of those and more make the Ozery Bakery success story even more incredible. You can hear how the Ozery team has created systems and processes to keep things running smoothly, on this episode.

One of the things Alon Ozery cares about most is that his team members are treated well. It’s important to him because he recognizes that they touch every aspect of his healthy bakery products from start to finish - so he wants them to be excited about what they do. One of the ways he can make sure that happens is by providing the employees with benefits that they don’t want to lose - including profit sharing. You can hear how the Ozery Bakery team works together to take care of each other and produce incredible products, on this episode.

It’s been a long, hard climb to success for the Ozery Bakery team. From a 700 sq. ft. location to what is now a 90,000 sq. ft. production facility, they’ve learned a lot of lessons and have built a business they can be proud of. Take the time to listen to this episode of Inspired Insider and you’ll get to hear the inside story of the hard work, dedication, and personal sacrifice that made the family-run business the great success it is today.

Resources Mentioned on this episode

Direct download: alonozeryfinalinterview.mp3
Category:general -- posted at: 5:00am CDT

Jason Friedman is founder of CXFormula™. He helps fast-growing, entrepreneurial companies gain an unfair advantage over their competition. His clients range from solopreneurs to companies like ...in retail include (Foot Locker, Adidas, Nike), hospitality (W Hotels, Universal Studios, Disney,), financial services (Bank of America, Wells Fargo, Fidelity), higher education (Stanford & Harvard Universities) and Online Services / Information Products. In 2008, Jason sold his first company (Creative Realities) in the high 8-figures. He has started and successfully exited 4 other businesses.

Here’s a glimpse of what you’ll learn:

  • [0:24] Jeremy’s introduction of Jason Friedman.
  • [1:39] Jason’s lowest point in life: leaving his business and lacking in business.
  • [4:11] Jason’s “big why” now.
  • [4:53] Jason’s proudest moment in his career.
  • [7:51] What Jason does to instill creativity in his children.
  • [11:10] How to contact Jason and get into his coaching programs.
  • [15:12] Where Jason goes to get his own business coaching.

In this episode…

In this episode of Inspired Insider, you get to hear the story of how Jason Friedman almost lost everything because he had no vision for the future after selling his company for 8 figures. In answer to Jeremy’s questions, he reveals how he pushed through it and what he does today to keep from making that same “lack of vision” mistake again.

Every day Jason writes down the things he’s grateful for and thinks about the things he’s doing in light of where he wants to go. He’s seen a tremendous change in his own sense of purpose and vision for the future by implementing this ritual. He describes what he does in detail in this episode, so be sure you take the time to listen.

Jason Friedman’s passion for crafting exceptional customer experiences was born in entertainment. He worked as a lighting designer and roadie for various music groups including Carlos Vives, Juan Gabriel, Fleetwood Mac, Peter Gabriel and Rush. From those experiences, he draws a wealth of creative ideas that help entrepreneurs thrive.

Jason says that he’s most skilled in experiential marketing, live events, and brand activation. He wants to help his clients make their customer experience the best in their niche. Jason works with clients via private consulting, small group workshops, live events, and online training to explode their growth.

But Jason Friedman is not only a coach, he’s also a student. When Jeremy asked him where he goes when he needs business advice for himself, Jason rattled off at least 3 high-level mastermind groups that he’s currently active in and touted the benefits of being around people who can help you raise your game. You can learn how to get into Jason’s coaching events yourself, on this episode.

Resources Mentioned on this episode

Direct download: jasonfriedmanonequestion.mp3
Category:general -- posted at: 5:00am CDT

Ryan Lee, who Jeremy considers one of his early internet mentors, is founder of Freedym.com which is the netflix for lifestyle entrepreneurship, offering entrepreneurial skills training for everyone. He is a former Recreational Therapist, Gym Teacher and Personal Trainer. In 1999 he started an online fitness business while living in his parents’ basement and grew it into an empire that did 7-figures per month. More importantly many of the people he has mentored have gone on to do big things.

Here’s a glimpse of what you’ll learn:

  • [0:24] Jeremy’s introduction to this episode with Ryan Lee.
  • [4:00] How Jeremy got started in business back in 1999.
  • [10:31] The worst things Ryan saw working in hospitals.
  • [19:05] Lesson Ryan teaches to his kids in light of what he’s seen.
  • [21:26] How Ryan’s wife has influenced his business trajectory.
  • [28:32] Cutting out the fat to focus on what was important.
  • [33:23] The ideas that came together to create Freedym.com
  • [39:23] The most popular courses in Ryan’s membership site.
  • [43:48] How to decide to stop one successful thing to start another.
  • [46:17] The next things for Freedym.com and how Ryan plans to get there.
  • [48:00] What’s working for Ryan in terms of paid traffic.
  • [50:30] How Ryan has used speed coaching to transform businesses.
  • [54:24] Ryan’s lowest point in business and what he learned from the experience.
  • [56:56] The proudest business moment Ryan has had.
  • [1:00:12] Ryan’s reaction when his business hit 7 figures in one month.
  • [1:06:01] The best things that came out of a $25 mastermind.
  • [1:07:20] How you can connect with Ryan.
  • [1:07:41] Ideas Ryan wants to give away.

In this episode…

The skills needed to be a successful entrepreneur aren’t always intuitive, even if a person is a natural entrepreneur. There’s only so much natural talent can achieve. On this episode with Ryan Lee, you’re going to hear about the wealth of skills training you can receive through Ryan’s site, Freedym.com and what it takes to become a member and get the training you need.

Ryan Lee didn’t fall into an entrepreneurial business right away. He first worked as a Recreational Therapist, Gym Teacher in public schools, and a personal trainer. It was his training work that led him toward the idea of doing some online work and over time it evolved into a very profitable business that grossed 7 figures in one month.

On this episode Ryan shares his journey into the internet business space and why he feels so passionately about providing training for entrepreneurs. You’ll hear a great deal of enthusiasm and practical insights from Ryan, so be sure you take the time to listen.

But it’s not all been a bed of roses for Ryan Lee. He hit a point in his business journey where he realized that he was strung out too much, spending far too much time on the road and away from his family, and working on too many projects at once. You can hear about the effect that lifestyle was having on him and his family and what he did to change it, on this episode.

If you’d like to get the best training available in terms of entrepreneurial skills you need look no further than Ryan Lee’s site, Freedym.com. You’ll find courses there by people like Marie Forleo, John Lee Dumas, Jaime Tardy, Chris Haddad, Ben Settle, and much more. Find out more about the site and the benefits membership offers, on this episode of Inspired Insider.

Resources Mentioned on this episode

Direct download: ryanleefinalinterview.mp3
Category:general -- posted at: 5:00am CDT

The difficulty of finding venture capital is nothing new to Divey Gulati. Divey is Co-Founder of ShipBob, a company that he started with his partner Dhruv Saxena. ShipBob provides automation and on demand shipping and packaging for small businesses. They have shipped out over 500,000 packages to date. The ShipBob team has raised over $5million in venture capital to date and serves businesses in Chicago, New york and LA.

Here’s a glimpse of what you’ll learn:

  • [0:11] Introduction to this episode and Jeremy’s guest, Divey Gulati of ShipBob.
  • [1:38] Software Divey recommends.
  • [3:32] How Divey and his team came up with the name ShipBob.
  • [4:40] The lowest moment Divey has had to push through in business.
  • [6:10] How Divey and his team connected with their investors.
  • [7:14] One of Divey’s proudest moments for the company.
  • [9:02] The biggest lesson for entrepreneurs.

In this episode…

Venture capital is vital for most startups and the struggle to find and secure it is common to most founders. Divey Gulati and his partner found the funding season to be one of the most difficult they faced as a team. You can learn how they weathered the storm to come out successful on the other side, on this episode.

When the recession hit a few years back Divey Gulati and his team at ShipBob were just at the beginning of their venture capital raising stage. Many investors were skittish at the time, unwilling to risk their capital on an unproven company like ShipBob. But the team pushed through and found the right investors who believed in their service and the opportunity it brought to them.

Along with the difficulties come many successes, and in a company like ShipBob, some of those triumphs are more tangible than others. When Divey Gulati was asked what some of his proudest moments have been in leading ShipBob to the success it has become, he said that he was especially proud when the company was able to open multiple distribution warehouses in different cities across the country.

In this episode with Divey, you’ll hear how he and his founder made their first connection with the investors who ultimately became their primary financial partners and how that relationship has carried them to their present level of success.

And if you’re looking for suggestions for software solutions to help you run your e-commerce business, Divey gives his opinion on some of the platforms his team has tried as ShipBob has grown toward success. Be sure to take the time to listen.

Resources Mentioned on this episode

  • ShipBob
  • Shopify
  • Bench
  • Close.io

 

 

Our sponsor today is www.Rise25.com where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges and leave with lifelong friendships. Check out Rise25.com  run by myself and cofounder John Corcoran and it is application only.

Direct download: diveygulationequestion.mp3
Category:general -- posted at: 5:00am CDT

It’s a Shark Tank success story this week, with Desiree Stolar, co-founder of Unshrinkit which is an emergency sweater saver. They have a patent-pending formulation that helps unshrink wool clothing back to the original size. They were featured on the hit TV show Shark Tank and got an investment offer from Mark Cuban. A wool expert was quoted saying “this could change the world of yarn.” Desiree has an MBA from Harvard.

Here’s a glimpse of what you’ll learn:

 

  • [0:15] Jeremy’s introduction of Desiree Stolar and this episode.
  • [1:15] The tough reality of being an entrepreneur.
  • [3:05] A huge despair moment for Desiree during the Shark Tank season.
  • [11:58] Tips for those going on a show like Shark Tank.
  • [16:08] Equipping the customer service team for a huge flood of interest and purchases.
  • [25:04] Advantages and disadvantages of selling products on Amazon.
  • [28:08] The preparation Desiree’s team put into their Shark Tank experience.
  • [34:55] The state of the company prior to the Shark Tank experience.
  • [40:18] Shark Tank success and where the company is going now, without the buzz.
  • [46:14] How the team went about building a grassroots movement of interest.
  • [51:52] Things the team has tried that did NOT work  (specific niches and advertising).
  • [58:59] The experience of working with Mark Cuban.
  • [1:03:04] What Desiree learned from the Shark Tank team of sharks.
  • [1:05:24] The creation and testing of their proprietary product.
  • [1:11:58] Desiree’s software preferences.

In this episode…

A Shark Tank success story is always fun to hear because everything is so public. And it’s even more fun to hear the story behind the story. Today we get that great opportunity on this episode with Desiree Stolar, co-founder of Unshrinkit. She is a stickler for details so you’re not going to be left wondering what her team did to prepare for their appearance on Shark Tank or how it impacted their bottom line.

It’s a common assumption that if your company gets is featured on Shark Tank you’re going to experience an explosion of sales from being on the show at all, even if the sharks decide not to fund your company. After hearing this story you’ll have nothing to dissuade you from believing that assumption. Desiree’s company has doubled its annual sales since their Shark Tank appearance.

What is it like to be on Shark Tank? How does each of the sharks approach their consideration of a startup that comes to them for funding? And how do each of them work with a company they’ve decided is worth the risk? On this episode, you can hear the perspective of one of the co-founders of Unshrinkit, a company that was featured on Shark Tank. Desiree Stolar has some great insights to share.

Sometimes the things you assume are going to work to sell or promote your product simply don’t, for reasons you couldn’t have foreseen. On this episode of Inspired Insider, Desiree Stolar shares some of the niches and forms of advertising her team assumed were going to be a gold mine for them that were actually flops. You can learn some of their hard-learned lessons the easy way simply by listening to her story.

Toward the end of this episode, Desiree shares how she went about developing a proprietary product to sell online. The time, research, governmental hoops, and much more that her team had to endure will show you that where there’s a will, there’s a way. And success often follows.

Resources Mentioned on this episode

Direct download: desireestolarfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Brian Goulet, co-founder of The Goulet Pen Company has found one of the most challenging aspects of his success to be managing anxiety as it relates to his business and his family. He and his wife Rachel run an online retail store focusing on fountain pens, ink, paper, and other tools for the writing enthusiast. They have grown it from a mom-and-pop startup run from their dining room table to a multi-million dollar operation with over 40 team members and a 12,000+sf office/warehouse space.

Here’s a glimpse of what you’ll learn:

  • [0:11] Introduction to this episode with Brian Goulet.
  • [1:34] The lowest moment Brian has had to push through: Dealing with his own calling and the impact it has on his family.
  • [5:21] One of the proudest moments Brian has experienced.
  • [7:46] How you can connect with Brian.

In this episode…

One of the most difficult aspects of business success is managing the anxiety that can crop up as you are on the road to that success. Brian Goulet shares how he’s navigated that challenge, on this episode of the podcast.

When Brian Goulet was in New York City to be recognized for his success at a large event he discovered that one of the biggest challenges was not the pressure of being with his peers and heroes, but the anxiety it caused in his wife’s life.

The dynamic of balancing business success and the anxiety it can bring is one every entrepreneur will face from time to time. On this episode Brian Goulet shares how he works to keep that balance.

Family is vitally important for every entrepreneur and Brian Goulet, co-founder of Goulet Pen company works hard to keep his family healthy in spite of the pressures that come due to his company’s success. You can hear his story on this episode.

Rachel Goulet, co-founder of Goulet Pen Company is no stranger to business or success. She and her husband Brian have scaled their business incredibly over the past few years. But the anxiety that comes with it has been a challenge. You can hear Brian share their story on this episode.

Resources Mentioned on this episode

Direct download: briangouletonequestion.mp3
Category:general -- posted at: 5:00am CDT

Amazon private label is the niche that today’s guest, Greg Mercer has focused on to great success. Greg is the founder of the software “Jungle Scout” which allows you to quickly and easily perform product research on Amazon and a second software product called “Review Kick” which helps people quickly and easily get reviews for their amazon products. But those software solutions are based on Greg’s own success as an Amazon private label seller. Greg generates revenues in excess of $400K per month by selling his own products on Amazon.

Here’s a glimpse of what you’ll learn:

 

  • [0:00] Pre-show banter between Jeremy and Greg.
  • [4:36] Jeremy’s introduction of Greg Mercer and this episode.
  • [5:31] The big mistakes Greg has made selling on Amazon.
  • [6:53] Why Greg transitioned from wholesaling to private label sales on Amazon.
  • [11:38] Patterns Greg discovered from losing products.
  • [14:40] Greg’s history selling on Amazon and what has caused his quick success.
  • [17:41] How Greg uses the Jungle Scout tool to research product possibilities.
  • [22:42] The differences between the two Jungle Scout tools.
  • [26:44] Greg’s unorthodox personal workflow and why he does it.
  • [22:27] Influences on Greg growing up (his background and mentors).
  • [33:42] The day Greg quit his corporate engineering job.
  • [36:40] From quitting his job to becoming a successful Amazon private label seller.
  • [39:11] The time Greg spends on his Amazon business now compared to the software.
  • [40:40] The lessons Greg has learned from the software side of the business.
  • [44:43] Customer feedback that has helped improve the software.
  • [46:09] The biggest mistakes people make selling private label on Amazon.
  • [51:13] The things Greg considers when he thinks about selling on Amazon.
  • [54:42] The toughest times with the software business.
  • [56:12] Team dynamics and issues.
  • [58:24] Software Greg uses.
  • [1:02:57] Greg’s lowest point in business.
  • [1:04:42] One of Greg’s proudest moments in business.
  • [1:05:26] One of Greg’s favorite success stories from a Jungle Scout user.

In this episode…

Amazon Private Label sales is a continually growing area where many everyday people are finding it possible to build their own business online. Greg Mercer is one of the many people who is making that kind of success more and more possible. Greg’s software solutions aimed at Amazon private label sellers has truly made it easier than ever for anyone to find and begin selling a successful product of their own.

Greg Mercer’s software success is built on the back of his own Amazon success. He’s got many years’ experience selling his own private label products on the Amazon platform and has learned the mistakes and skills needed to build software that can truly help those who want to get into private label sales. Currently, Greg’s company generates over $400,000 per month through product sales alone.

If you’re curious about what it takes to get into Amazon private label sales Greg Mercer would tell you it’s not that difficult. You need some basic tools, like his very affordable software, Jungle Scout, and a knowledge of how the Amazon platform works. From there, you can source your products from a variety of places, build a product listing yourself, and begin selling your own private label products within a relatively short period of time.

In this conversation with Greg, I ask him to share how he got started selling products on Amazon, why he left his corporate job as an engineer to do so, and how he’s benefitted from taking that step. You’ll also get to hear Greg’s tips for building a successful private label business on Amazon. You won’t want to miss this conversation.

If you want to find a way to support yourself outside of the typical 9 to 5 work hours of corporate America, this episode may contain the information you’ve been looking for. Take some time to get to know Greg Mercer and hear his story of brand building success online that enables him to travel, live the lifestyle of his dreams, and run a successful company remotely. It’s an amazing story.

Resources Mentioned on this episode

Direct download: gregmercerfinalinterview.mp3
Category:general -- posted at: 5:00am CDT

Product Failures are one of the many obstacles Kimberly Crupi Dobbins has had to overcome as the founder of Simple Squares organic nutrition bars. She bootstrapped the company after going on a sabbatical from her previous company, Morningstar. She went from making the bars in her kitchen to selling over 1 million bars in year. They are sold in Whole Foods, Starbucks, and many more large scale retailers.

Here’s a glimpse of what you’ll learn:

  • [0:10] Jeremy’s introduction to this episode with Kimberly Dobbins.
  • [1:25] The lowest moment in Kimberly’s journey and how she pushed through.
  • [4:13] The proudest moment in Kimberly’s journey until now.
  • [6:02] How Kimberly felt when Starbucks approached her about her products.
  • [6:15] Kimberly’s advice for new and growing companies.

In this episode…

Nobody who’s built a company on a product wants to see what Kimberly Dobbins saw when she picked up a box of her nutritional bars that were about to ship. A slimy goop was oozing out of the cracks of the box. Dealing with a product failure like this can be one of the lowest times for the business.

On this episode of Inspired Insider, you’ll hear how Kimberly Dobbins, founder of Simple Squares dealt with a massive failure in her product because of faulty ingredients and how she overcame the issue. It’s a great example of what entrepreneurs face and how they need to persevere to find success.

On this episode, you’ll get to hear Kimberly Dobbins tell the story of how Starbucks approached her to begin providing her nutritional snack bars in their shops and what it felt like to get that kind of affirmation for her product that was only 5 years old at the time.

If you want to hear how a successful woman entrepreneur struggled through one of the lowest moments in her business building journey, this episode is for you. Kimberly Dobbins shares her product failure story and why she continued to push through in spite of the difficulty.

Resources Mentioned on this episode

Direct download: kimberlydobbinsonequestion.mp3
Category:general -- posted at: 5:00am CDT

Investing in employees is one of the things Omar Sayyed has made his specialty. Omar is the co-founder and CEO of Ties.com, Scarves.com, and Alynn.com. The company started off fulfilling orders out of a co-founder's living room. They have managed to grow into the world's largest online men's and women's accessories retailer.

Here’s a glimpse of what you’ll learn:

  • [0:10] Jeremy’s introduction of this episode of the podcast.
  • [6:48] The process the company follows in developing new product ideas.
  • [13:39] Things that have changed in the company’s processes over the years.
  • [19:10] The challenges of cultural intelligence working with suppliers.
  • [21:05] Examples of products they expected to do well but flopped.
  • [26:26] The launch process, testing product popularity, etc.
  • [31:45] Top selling products on Ties.com.
  • [38:03] The beginnings of the company story.
  • [44:15] What Omar focused on when he came on board with the company: the team.
  • [49:12] Tips for building a team and talent acquisition.
  • [58:55] How Omar met his co-founders.
  • [1:09:00] When and why companies should have employee meetings.
  • [1:18:48] The way Omar’s company gets buzz around its products.
  • [1:24:14] What is worth measuring?
  • [1:29:50] How can ecommerce companies drive more sales?
  • [1:39:50] Mistakes learned in the process of growth.
  • [1:41:39] Omar’s lowest professional moment.
  • [1:49:40] One of Omar’s proudest moments in business.
  • [1:58:43] Knowing how to structure an acquisition.
  • [2:05:08] Why is sock genius such a prevalent brand?
  • [2:07:50] A business idea Omar is giving away (please, steal it).

In this episode…

When it comes to experiencing the benefits that flow from  investing in employees, Omar Sayyed is one of the guys who can speak to the issue with authority. He’s got accolades all over his LinkedIn profile that show how much he pours into the people who work for him.

When I asked Omar about the skill of investing in employees he said that it’s one of the areas he identified as a place he could add the most value to the company (www.Ties.com) when he first became part of the team. In his mind, treating your employees like gold enables and equips them to pay the company back in gold.

On this episode of Inspired Insider, you’re going to hear the remarkable story of one of the premier online retailers in the e-commerce space. And Omar Sayyed and company haven’t stopped with just one site. They also own a handful of other 4-letter domains that bring in significant revenue every month.

Whether you’re interested in finding out how to invest in employees, acquire other companies, evaluate potential products, or refine your systems, this interview with Omar Sayyed will prove to be a valuable resource to you. The experience this guy has is incredible and he shares very generously on this episode.

Don’t miss the end of this conversation with Omar Sayyed when he shares a business idea that he says he’ll never have time for - and encourages you to steal it from him. What is it? Well, you’ll have to listen to hear the whole story but for now, we can say that it has to do with messaging and memes. Interested? Be sure to listen.

Resources Mentioned on this episode

Direct download: omarsayyedfinalinterview.mp3
Category:general -- posted at: 5:00am CDT

Jay Papasan co-authored --The ONE Thing:The Surprisingly Simple Truth Behind Extraordinary Results, with Gary Keller. It has been translated into 24 languages and has more than 275 national bestseller list appearances, including #1 on the Wall Street Journal. The book has sold millions of copies. When I ask many top entrepreneurs one of the most impactful books they read, “The One Thing” comes up over and over.

Here’s a glimpse of what you’ll learn:

 

  • [0:23] Jeremy’s introduction to Jay Papasan, The One Thing, and this episode.
  • [1:17] Jay’s lowest point and how he pushed through the tough time.
  • [2;57] What Jay recommends to keep going when hard times hit.
  • [4:21] Jay’s proudest moments.
  • [5:53] Where you can connect with Jay.
  • [6:49] The company’s involvement with Heroes For Children.
  • [8:07] The role Jay’s wife has played in his success and her own successes.
  • [11:00] Lessons Jay is watching his children learn.

In this episode…

Jay’s book, “The One Thing” is all about the increased success and forward motion that can be attained by keeping a strict focus on one particular area of focus. It’s a concept and discipline all of us need to adopt to one degree or another. On this episode of Inspired Insider I ask Jay about how he keeps his focus on his one thing during his lowest moments.

Jay says that his toughest times have to do with personal things and as we talked on this episode he referenced a time when his father experienced a serious stroke. He said that during those times he has to remind himself that his true “one thing” is his family and allow himself the time to focus on it. His business endeavors during those times have to be accomplished in light of the family’s priority in his life.

It’s during the hard times that Jay Papasan wants to be best role model for his kids. He wants them to see in him the integrity and consistency that focusing on one thing provides. On this episode he shares how he aims at that goal and the ways he sees it impacting his children.

One of the final stories Jay Papasan, co-author of “The One Thing,” shares on this episode is how he’s seeing his children learn as they grow. Some of the things they are noticing at a young age are both interesting and inspiring. Their lives are more fruit of the “one thing” philosophy that Jay advocates - and you can learn more about it on this episode.

Resources Mentioned on this episode

Direct download: jaypapasanonequestion.mp3
Category:general -- posted at: 5:00am CDT

Metabolic disease is the target in the crosshairs of today’s guest Tom Bilyeu. Tom is Co-Founder of Quest Nutrition which was named the 2nd fastest growing private company in America with over 1400 employees and 57,000% growth. Tom’s mission is to end metabolic disease. He also hosts a thought leadership show called Inside Quest where he features people like Tim Ferris, Russell Simmons, and many more. If you want to get out of the matrix then listen to Tom and his Youtube channel.

Here’s a glimpse of what you’ll learn:

 

  • [0:30] Jeremy’s introduction to Tom Bilyeu and his company.
  • [2:45] How the movie, “The Matrix” has influenced Tom.
  • [8:55] The dark places Tom comes from.
  • [13:46] The things that snapped Tom out of his dark place.
  • [15:13] Mindset issues and their relationship to the body.
  • [21:51] What Tom has learned from his co-founders.
  • [23:09] The day Tom quit and how it led to selling the company and building another..
  • [30:45] The first branch office of Quest and how the product has changed over time.
  • [34:51] What worked well to grow the company as authenticity.
  • [37:26] The Quest philosophy of hiring and how it works for employees.
  • [41:13] The most challenging parts of transitioning from entrepreneur to CEO.
  • [47:24] The lowest point in Tom’s career journey.
  • [50:22] Tom’s proudest moments in life.
  • [57:11] How to connect with Tom.

In this episode…

Metabolic disease is one of the curses of the human race and today’s guest, Tom Bilyeu is committed to eliminating it through the work of his company, Quest Nutrition. The Quest team is not only doing so through amazing nutritional products but also through human level research trials on animals with cancer to discover how dietary means can be used to starve cancer cells without invasive treatment.

On this episode of Inspired Insider Tom Bilyeu shares how he came from a very low, dark place and moved from fixed mindset to growth mindset for the purpose of having meaning and purpose in his life. That journey has taken him from the depths of despair to co-founder of one of the fastest growing companies in the world. You can hear his story on this episode.

The path that Tom Bilyeu walked in order to become the man who is convinced he will destroy metabolic disease was not an easy one. Tom had many personal demons to face and much in the way of his own limited perspective to overcome. In this conversation, you’ll hear Tom tell his own story about how he changed his thinking to change his life - and the incredible results that have come from it.

The possibilities Tom Bilyeu believes in for himself and his company extend to those he hires to work for him. When he’s interviewing people he’s looking for people who are willing to express their own selfish desires, the passions, and drivers behind their eyes that cause them to press forward. On this episode, you’ll hear one of the many stories of an employee who rose from a production line worker to starting his own company - much because of the “can do” culture of Quest.

If you’re looking for a way to improve your overall health based on metabolic science the products created by Quest Nutrition may be what you’re looking for. You can hear the Quest journey with one of its co-founders, Tom Bilyeu, on this episode of Inspired Insider.

Resources Mentioned on this episode

Direct download: tombilyeufinalinterview.mp3
Category:general -- posted at: 5:00am CDT

Being stressed out over cookbooks is a big part of what Laura Fuentes has experienced in her business journey. She is the founder of Momables.com and food and lifestyle brand LauraFuentes.com where big brands like Sabra Hummus, Nestle, Bobs Red Mill and many more hire her to reach over 700,000 unique visitors per month. Momables helps parents feed their children great tasting healthy foods without spending an eternity in the kitchen or breaking the bank. They provide weekly recipe plans, cookbooks like The Best Homemade Kid’s Snacks on the Planet,  and even partnered with a done for you meal delivery service.  Laura runs all of this while raising 3 kids.

Here’s a glimpse of what you’ll learn:

  • [0:23] Jeremy’s introduction to Laura Fuentes and this episode.
  • [1:26] Laura’s lowest point and how she pushed through.
  • [5:30] The techniques Laura uses to cope with the stress.
  • [7:15] The proudest moments Laura has experienced.
  • [8:13] Mentors and colleagues Laura gets help from.

In this episode…

Being stressed out is never fun, no matter the reason. The stress is one of the things Laura Fuentes hates most about publishing cookbooks and recipe ideas. It’s not that she dislikes the resources she provides or the way it helps families. She really loves what she’s able to do to help busy families. What she hates is the pressure and detail that goes into each product and that it keeps her from doing the things she feels she’s really good at.

Laura Fuentes loves to do video editing and production and is very eager to establish herself and her brand by creating the systems and hiring the people that will enable her to quit being stressed over the business and do the things she loves to do.

On this episode Laura shares her journey and the lowest and highest points she’s experienced in building a company that is trusted by major brands and moms alike. You’re going to enjoy hearing Laura tell about what it’s taken to build a successful business while still being mom to 3 kids at home.

Resources Mentioned on this episode

Direct download: laurafuentesonequestion.mp3
Category:general -- posted at: 5:00am CDT

Cameron Herold is the former COO of 1-800-Got-Junk. He helped grow the company from $2 million to $106 million in only six years without any debt or outside funding. He has helped build three $100 million dollar companies.

Today he is a top rated international speaker and he coaches CEOs on steps to multiply their revenue and profit.

He is best selling author of the book-- Double Double: How to Double your Revenue and Profit in 3 Years or Less --which is on its 7th printing.

Here’s a glimpse of what you’ll learn:

  • [0:37] Jeremy’s introduction of Cameron Herold, author of Double Double and founder of BackPocket COO.
  • [1:35] Some fun facts about Cameron.
  • [3:23] What did you want to be when you grew up?
  • [5:00] Coming from a long line of entrepreneurs.
  • [5:17] Lessons learned from his entrepreneurial family.
  • [6:24] The value of taking care of your employees.
  • [7:00] Working with entrepreneurs that truly care.
  • [8:17] Motivating your employees.
  • [10:16] The role of R&D.
  • [11:18] Hiring systems you found to be really powerful.
  • [13:15] The methodology behind finding top talent.
  • [14:19] Getting the best employees from other companies.
  • [17:24] The connection between College Pro Painter, Cameron, Elon Musk, and Kimbal Musk.
  • [18:37] Some innovations that have come across his desk over the years.
  • [20:28] Cameron’s connection to Burning Man.
  • [22:39] Cameron discusses You Barter.
  • [25:32] How Cameron got started in 1-800-Got-Junk.
  • [26:32] The vivid vision at 1-800-Got-Junk.
  • [29:42] How you can start now to create a vivid vision.
  • [30:30] The biggest mistakes people make in creating their vivid vision.
  • [31:17] Cameron explains the COO Alliance.
  • [32:53] Your vivid vision will attract people and will repel people.
  • [34:01] Some cool “war stories” from 1-800-Got-Junk.
  • [35:20] Coming up with what your unique ability is.
  • [39:00] Cameron discusses his book, Double Double.
  • [40:48] Some other books Cameron is working on.
  • [41:22] Raising entrepreneurs.
  • [42:35] The lowest point for Cameron.
  • [44:17] Learning to recognize the symptoms of stress.
  • [45:55] One of the proudest moments for Cameron.
  • [47:22] Some of the daily rituals that are important to Cameron’s success.

In this episode…

When it comes to building success as an entrepreneur, Cameron is a pro. From a very young age, Cameron had an entrepreneurial mindset. He came from a long line of entrepreneurs, including his father and both grandfathers. From the beginning, Cameron knew this was the life for him. He wanted to create a life of freedom and make a real impact on the people around him. Throughout this chat with Jeremy, Cameron discusses his path to entrepreneurship, including his time at 1-800-Got-Junk, coaching other entrepreneurs, and his best-selling book.

For Cameron, it wasn’t a matter of if he would be an entrepreneur, but when his dreams would come to fruition. He learned valuable lessons from his entrepreneurial family, including how to spot opportunity, taking control of your destiny, and the value of “wowing” your employees. Cameron discusses why it’s so important to take care of your employees and why this is a core value for him today. He also talks about the types of entrepreneurs he coaches and why he’s selective about who he’ll work with.

Cameron goes on to discuss his hiring system and why he focuses on hiring the best people. He shares insight into why he doesn’t believe in motivating employees, but hiring motivated employees instead. Cameron talks about some of his hiring techniques, the interview process, and why he truly focuses on getting beyond the what’s shared in a resume.

Cameron discusses the “Vivid Vision” and offers some tips to help you get started on your own vision. He shares insight into some of the biggest mistakes people make in creating their vivid vision and how to find out more about creating your own. Cameron offers insight into his daily rituals and why it’s been essential to find ways of de-stressing in order to stay focused and enjoy the life he’s created. In closing, Cameron discusses his low point and proudest moments, as well as what it’s like to be able to live the life he’s always dreamed of.

Resources Mentioned on this episode

 

 

Direct download: cameronheroldfinalinterview.mp3
Category:general -- posted at: 5:00am CDT

Knowing how to fire someone is never a formulaic thing. That’s what Richard Baccus has learned over the year of running his business. Richard runs  ABC Vacuum Warehouse and Gruene Steam with his dad Ralph. ABC Vacuum  started in 1977 as a mail order vacuum business. They operate  a brick-and-mortar store as well as 20,000 sq. ft. warehouse and employ 28 staff. Since 2008 Gruene Steam provides alternatives to harsh chemical cleaning products because after decades in the retail floor business they knew there was a better way. They used German innovations to come up with  steam products to clean floors.

Here’s a glimpse of what you’ll learn:

  • [0:11] Jeremy’s introduction to this week’s guest: Richard Baccus
  • [1:19] Richard’s lowest moment in business: having to let employees go.
  • [2:18] The high point in business: moving into a new facility.
  • [4:25] 30 years before the new facility was possible.
  • [4:41] The hardest part of Richard’s job as a CEO.
  • [5:51] The best and worst parts of working with his father.
  • [6:30] Richard’s advice about running effective e commerce business.
  • [7:45] One of the things Richard kept trying that finally worked.

In this episode…

On these “One Question” episodes of Inspired Insider Jeremy tries to dig deeply into the real life struggles of the entrepreneurial life. Richard Baccus tells why some of the most difficult things he has to deal with are the situations when an employee or team member has to be removed from the team.

It’s never easy to know how to fire someone and in over 30 years of doing business Richard Baccus has never found that it gets easier. But he knows by now that there are situations when reassignment or retraining simply don’t work and an employee has to be terminated.

In this conversation, Jeremy and Richard talk about the difficulties of letting an employee go and how the people on the team really are the most important resource a company has.

 

You’ll also hear some of the highest moments in Richard’s long career running ABC Vacuum Warehouse and how it took over 30 years to build to the point that a new, state of the art facility was a possibility. He also shares what the company has been able to do now that the new building is a reality.

Resources Mentioned on this episode

The Sponsor for this episode

This is part of the Skubana Ecommerce Mastery Series</a> where top Sellers and Experts teach you what really works to boost your ecommerce business.

Direct download: richardbaccusonequestion.mp3
Category:general -- posted at: 5:00am CDT

Quality Control matters tremendously to Matt Geddie and is what has set Skinny and Company apart in a very crowded market. Matt is the co-founder of Skinny and Company. Skinny and Company produces Coconut Oil products that have their origin in the jungles of Vietnam. They bootstrapped the company to over $800K in revenue per year and have a special patent pending technology on how they extract the coconut oil.

Here’s a glimpse of what you’ll learn:

  • [0:55] Introduction of Matt Geddie and his coconut oil product line.
  • [3:08] What Matt saw that told him existing coconut oil products could be improved.
  • [12:24] The biggest skeptic Matt’s company has been able to turn around.
  • [18:10] What worked for sales early on and what works now.
  • [20:40] Some of the surprising sites that gave great traction.
  • [24:10] How Matt plans the content he’s producing to fuel the content marketing machine.
  • [28:04] How the team determines what customer requests to explore.
  • [36:23] The biggest sales ever for Skinny and Company: $200K in 3 days.
  • [47:20] Challenges with retail sales.
  • [53:27] Specific challenges of e commerce Matt highlights.
  • [1:05:06] Understanding the game makes it possible to make a profit.
  • [1:09:19] How Matt and the team financed this bootstrapped company.
  • [1:11:23] The first employees that were hired and how they navigated the process.
  • [1:15:35] The sales channels and process of building a sales department.
  • [1:21:06] The struggles of setting up the first factory and production facility.
  • [1:24:25] Matt’s lowest and proudest moments.
  • [1:23:00] How Matt and his team leveraged a trade show for massive success.
  • [1:30:04] Why “Skinny” in the name?

In this episode…

Quality Control is almost a buzzword in business - but it’s a buzzword for a reason. It matters more than almost anything. That’s the mantra you’ll hear from Matt Geddie over and over. Quality Control matters so much to Matt that he’s ensured that every step of the production process for Skinny and Company products is something the company directly controls. No freelancers. No contractors. Skinny and Company handles every step.

On this episode of Inspired Insider Matt Geddie shares the journey he and his family have been on to bootstrap Skinny and Company and build THE dominant brand in a very crowded market. Coconut oil and coconut products have become all the rage and Matt knew that in order to become the powerhouse they wanted to be they’d have to do something different. When he discovered that the quality of most coconut products was way below what it should be, he made quality control the first order of business.

When a market is as crowded as the coconut oil market is, you’ve got to have something very clear that sets you apart from the competition. For the team at Skinny and Company, it became clear almost immediately that they could make their mark by making the very best coconut oil in existence. That meant that they had to take control of areas most companies outsource. It was the right move and the rest is history. With over $900K a year in sales, Skinny and Company is taking over the market in just under 3 years.

Most companies that grow to the size of Skinny and Company within a relatively short period of time as they have, do so on the back of investment or seed funding. But consistent with their different approach to business Matt Geddie and his family have funded the venture entirely on their own, bootstrapping the whole thing from the beginning. You can hear their story and the way they’ve leveraged their success every step of the way to keep the company growing on this episode of Inspired Insider.

Resources Mentioned on this episode

Connect with Skinny and Company

The Sponsor for this episode

This episode is part of the ecommerce mastery series and our sponsor today is Acuity Scheduling.

Acuity Scheduling enables your clients and customers to easily see your real-time calendar availability, self-select the time that works best for them, and easily book (and pay for!) their own appointments in advance, sparing you 89%* of current headaches, mix-ups & grunts of frustration.

Direct download: mattgeddiefinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Great Company Culture is huge to  Alon Ozery.

 

He started what is now the Ozery Bakery with his father  in 1996 by scraping together money from family to fund a business loan that got them established in a small 700 square foot sandwich shop in Canada. His brother Guy joined in also. Since then they have grown into a 90,000 sq ft facility supplying grocery store chains and natural food stores all over the US and Canada with their natural products.

 

Here’s a glimpse of what you’ll learn:

  • [0:27] Jeremy’s introduction to today’s guest: Alon Ozery.
  • [1:16] The lowest and highest points Alon has seen in business.
  • [2:00] The power of customer emails for the company morale and success.
  • [4:00] How Alon and the company celebrate the wins.
  • [6:10] Ways the company supports the community and community events.
  • [7:47] Advice to entrepreneurs getting into the food industry.
  • [10:12] Establishing profit sharing and employee ownership.
  • [12:50] Alon’s favorite product recommendations.

In this episode…

Company culture can be either one of the best things about your business or one of the worst. There is seldom anything in between. Today’s conversation focuses on one of the wins that Ozery Bakery has had and it centers around the happiness of employees. Alon Ozery shares how his company has been able to keep employees happy and why it matters so much to the company and to their customers.

Happy employees equal a profitable business. That’s the basic tenant of how Alon Ozery approaches the issue of company culture. He’s got some great insights into how to go about making employees the happiest part of the company which he shares on this episode.

“Why wouldn’t you want your employees to be happy? They touch every aspect of your products from start to finish.” That’s what Alon Ozery says when asked about why company culture is so important to the leadership at Ozery Bakery. He believes that the more positive an environment the company can provide to its employees, the more beneficial it will be to every product and every customer. You can hear more of his thoughts about building a healthy company culture on this episode.

“When the company is profitable, we want to share that with our team.” That statement expresses the generous attitude that Alon Ozery has about the role the employees of Ozery Bakery play in the success of the company. He understands that the company could not provide the healthy snacks and treats it does without employees who are dedicated and happy.

One of the biggest contributors to company success is the happiness quotient of its team members. Alon Ozery, co-founder of Ozery Bakery understands that point well. He’s committed to seeing the success of the employees increases as the success of the company does. On this episode, you’ll hear how he carries that out on a day to day basis.

Resources Mentioned on this episode

Direct download: alonozeryonequestion.mp3
Category:general -- posted at: 5:00am CDT

Wes Grudzien (GRUD ZEE AN) knows what it takes to be successful at selling on Amazon. Wes  is cofounder of Lullaby Lane. He helped grow the company’s  Amazon sales to over 7 million dollars annually in less than 3 years. He is also the founder of Ezonomy  where he teaches the exact methods used to grow a 7 figure business and consults with large scale sellers.

Here’s a glimpse of what you’ll learn:

  • [0:15] Jeremy’s introduction of Wes Grudzien.
  • [1:31] The reasons Lullaby Lane was able to grow so quickly: access to suppliers.
  • [2:53] What separates the LL approach from others who sell the same things?
  • [8:31] The thought process behind coming up with new product ideas.
  • [10:22] The things Amazon private label sellers are doing well and the mistakes they are making.
  • [21:14] The type of things that make a good product bundle on Amazon.
  • [24:45] How Wes gets customers to his own site rather than buying through Amazon.
  • [28:23] Focusing on the things you can control - like inventory control, etc.
  • [32:35] Resources Wes recommends.
  • [46:59] The kind of things Wes used to do for his father’s company.
  • [53:22] When Wes originally got started in ecommerce business.
  • [1:03:00] How Wes helps new sellers to get past the barrier to entry.
  • [1:05:39] The first milestone Lullaby Lane hit online.
  • [1:14:02] The metrics to watch: inventory turnover rate / profit margin.
  • [1:19:38] Why Wes doesn’t use traditional ecommerce software like Skubana.
  • [1:30:04] What terms should Amazon sales businesses seek from manufacturers.
  • [1:32:15] At what point should an ecommerce seller consider raising capital?
  • [1:37:40] The lowest moment Wes experienced in his ecommerce journey.
  • [1:39:48] The highest moment Wes has experienced.
  • [1:41:45] The kind of work Wes does consulting with brands (a story).
  • [1:46:52] Tips for brands selling on Amazon.

In this episode…

The Amazon marketplace is a very popular starting place for many people who want to enter the ecommerce realm. Selling on Amazon is still a very realistic way to begin making a living online but it’s not without its pitfalls. Wes Grudzien has not only become very successful selling products on the Amazon platform - he’s also built a business that consults with brands and individuals to help them get a start on Amazon as well.

Selling on Amazon can work in a number of ways. The two most popular are through retail arbitrage (buying wholesale or at a discount and reselling at retail or above on Amazon) or through what is known as private label sales. Private label sales is the process of sourcing products through a supplier, branding them as your own, and selling on Amazon. Wes Grudzien has done both and is a pro at helping others learn how to create their own online revenue using those models.

Wes attributes his company’s success at selling on Amazon to their commitment to follow typical business practices. It may sound simplistic but many who sell on Amazon don’t do adequate product research, don’t work to optimize their processes or listings, and miss many of the little things that can make for a successful sales channel.

If you are interested in selling on Amazon you’ll enjoy this conversation with Wes Grudzien. He’s got lots of insights into the way things work on Amazon and what it takes to be successful on the world’s largest retail platform. Make sure you take some time to listen to this one.

On this episode Wes Grudzien not only shares his journey as an Amazon private label seller but also the way he’s gotten involved with the Muscular Dystrophy Association as a result. He’s got some moving stories to tell about the difference he’s been able to make in the lives of some very special people. Be sure to listen.

Resources Mentioned on this episode

Direct download: wesgrudzienfinalinterviewfile.mp3
Category:general -- posted at: 6:00am CDT

Business Partnerships can be painful and on this episode Ryan Lee ( I consider one of my early internet mentors)  and founder of Freedym.com (the Netflix for lifestyle entrepreneurship) shares about one of his. Ryan is a  former Recreational Therapist, Gym Teacher and Personal Trainer.  In 1999 he started an online fitness business while living in his parents basement and grew it into an empire that did  7-figures per month. More importantly many of the people he has mentored have gone on to do big things.

Here’s a glimpse of what you’ll learn:

  • [0:25] Jeremy’s introduction of Ryan Lee of Freedym.com
  • [1:19] Ryan’s lowest point business wise.
  • [3:53] One of Ryan’s proudest business moments.
  • [7:32] What went through Ryan’s head when he made 7 figures in one month.
  • [13:28] The best things that came out of a $25 mastermind group.
  • [14:00] Where you can find Ryan.
  • [14:36] Ideas Ryan wants to give away that he’ll never work on.

In this episode…

There is a stigma attached to business partnerships. Many people have had difficult or painful experiences trying to make a partnership work. On this episode Ryan Lee tells the story of a partnership he entered into that was painful on a number of levels - but he doesn’t blame the partnership itself. Instead he blames himself for stepping outside his primary areas of strength.

If you’re going to entertain the idea of a partnership you need to make sure that the thing you’re doing is well within your core competencies. That’s the lesson Ryan Lee learned as he was trying to make a fitness product into the next big thing. In the end he felt that he let everyone down because he overextended himself into areas that weren’t his strengths.

Even though he’s incredibly successful, Ryan Lee is a pretty low key, no nonsense guy. On this episode he talks about what it was like to bring in 7 figures in one month, why he’d never spend $25,000 on a mastermind group, and why he has gotten incredible value from a $25 mastermind group and has become good friends with all of the participants in the group. Ryan’s got a cool story so be sure you take some time to listen.

Ryan Lee believes that if you’re going to do something you should enjoy it. He made that statement during this conversation on Inspired Insider when he was talking about a company he built that makes up to 7 figures per month - and yet he’s going to step out of it. He doesn’t feel like it’s the best fit for who he is and who he wants to be. You can hear Ryan’s story about that decision on this episode.

Resources Mentioned on this episode

Direct download: ryanleeonequestion.mp3
Category:general -- posted at: 5:00am CDT

Gary Nealon is the founder of RTA Cabinet Store and has built an 8-figure eCommerce business. Gary is also the owner of the Rox Group, a collection of eCommerce sites in the home improvement niche. Rox Group includes one of the largest online distributors and importers of kitchen cabinets in the United States. 

They have been featured one over 80 shows on popular networks like HGTV, A&E, and many others. Gary has been featured on the Inc. 500 and Inc. 5000 as well as being listed as one of Philly’s 100 fastest-growing companies in the past 3 years. Gary also runs WineTrailAdventures.com and Nealon Solutions, which is a marketing company.

Here’s a glimpse of what you’ll learn:

  • [0:37] Jeremy’s introduction of Gary Nealon, founder of RTA Cabinet Store and The Rox Group.
  • [1:44] What’s a must for sellers to boost sales?
  • [3:39] When did you first consider direct marketing?
  • [5:49] How do you get 78k people on a Facebook page about cooking?
  • [7:43] How does the messaging differ when the customer is a contractor versus a homeowner.
  • [10:25] How did you end up being featured on TV?
  • [18:24] What’s the process like for the business?
  • [21:02] The biggest mistakes people make on eCommerce.
  • [23:41] How did you diversify?
  • [28:39] What kind of follow up do you recommend?
  • [35:08] Some of the tools Gary has created via his marketing company.
  • [42:00] The trials and tribulations of a software company.
  • [45:59] How to find the programs they’ve created.
  • [46:47] The reality of hiring.
  • [54:15] How do you know when to hire?
  • [1:02:47] Adding personality to email campaigns and marketing.
  • [1:04:44] The biggest challenge in the beginning compared to now.
  • [1:07:35] How do you segment your day or your week?
  • [1:09:07] What software is essential to your business?
  • [1:12:06] Gary’s lead in story before he started RTA Cabinet Store.
  • [1:15:05] What’s been the lowest and proudest eCommerce points?
  • [1:17:22] The lesson you want to leave us with today?

In this episode…

After facing his share of struggles, Gary has built a hugely successful eCommerce business and is seen as a leader in the industry. From bankruptcy to 8-figure business, it’s clear Gary has been through many obstacles to grow his businesses to the level they are today. Throughout today’s chat, Gary shares the highs and lows, as well as the tactics that help him stand out from the competition.

Gary talks about the number one strategy that helped him take his businesses to the next level: getting to know the customer. He discusses why it’s essential to market directly to the avatar of the ideal customer, and how it made a huge difference in his business. Gary shares why direct marketing helped him turn the corner and truly begin to reach the customer, and how the strategy differs from homeowners to contractors to house flippers.

Gary goes on to discuss more about his marketing strategy and why it’s important to offer high quality free content in order to engage the community. He shares the mindset behind sharing free recipes on the Facebook page in order to target home owners and why he rarely posts an ad for the business. Gary also offers insight into the focus when dealing with contractors and house flippers, and how they connect with them.

In closing, Gary talks about his marketing company and how they came to create automation tools, software and apps for the business. He discusses the biggest challenges he’s faced throughout the growth of the businesses, and why today it’s all about staying ahead of the competition. In closing, Gary shares his high and low point, and a final thought for eCommerce businesses.

Resources Mentioned on this episode

Direct download: garynealonfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Greg Mercer is the founder of the  software Jungle Scout which allows you to quickly and easily perform product research on Amazon. And Review Kick which helps people quickly and easily get reviews for their amazon products. In addition, Greg  generates revenues in excess of $400K per month by selling products on Amazon.

 

Here’s a glimpse of what you’ll learn:

 

  • [0:01] Greg Mercer’s travels over the past years.
  • [1:16] The hardest part about running a business virtually while on the road.
  • [3:09] How Greg runs his Amazon business.
  • [4:56] Jeremy’s introduction of Jeremy.
  • [5:38] The lowest points Greg has had (mentally).
  • [7:14] One of Greg’s proudest moments.
  • [8:00] Greg’s favorite success story of a Jungle Scout user.
  • [9:37] How to connect with Greg.

In this episode…

For anyone who is involved in the e commerce space on the Amazon sales platform, Jungle Scout has become almost a household name. It’s creator, Greg Mercer, is a very successful Amazon Private Label business owner himself, so his insights into the kind of functionality and features that the software package needs comes from his personal experience.

The incredible success of Jungle Scout is a testament to the success of the Amazon sales platform and the many people who are working to create their own e commerce business using its tools and advantages. Greg is like most ultra successful entrepreneurs: he saw the demand, found a very legitimate need, then figured out how to meet it in a way that provides great value to customers and a good return to him as the creator.

Be sure you listen to this great episode. Greg shares his lowest moment on his entrepreneurial journey as well as his highest or most encouraging moment. He also talks about the struggles and difficulties of working and living on the road as he travels the world.

Resources Mentioned on this episode

Direct download: gregmerceronequestion.mp3
Category:general -- posted at: 5:00am CDT

Amine Khechfe (AMINE  KESHVE) understands the power of customer complains. He cofounded Endicia with Dr. Harry Whitehouse in the 1980’s. Endicia is a leading provider of eCommerce shipping technologies  with more than $12 billion in postage printed. They  help send over 500 million parcels of mail per year and account for over 60% of all online postage printed in the US. They help businesses run their shipping operations by printing shipping labels or online postage right from your desk.

Here’s a glimpse of what you’ll learn:

  • [0:15] Jeremy’s introduction to this episode’s guest Amine Khechfe.
  • [1:40] The issue of integration: Getting it right for software tools.
  • [5:16] The first integration partners for Endicia.
  • [11:47] How Endicia’s business goes up in times of recession.
  • [13:54] The trends Amine sees in the ecommerce space because of his work with so many sellers.
  • [20:51] How many of Endicia’s features or services came from customer feedback.
  • [25:21] Making decisions about which ideas to implement into the product, when.
  • [27:30] The business models Endicia works with and how they cater to their needs.
  • [31:05] Exciting new features Endicia is working on now.
  • [36:39] College student partnership at Endicia.
  • [41:11] The common issues customers experience that Endicia tries to solve.
  • [46:50] The trade shows and conferences ecommerce business leaders should attend.
  • [51:30] The creation of the Best Holiday Shipping Bootcamp video.
  • [55:32] How Amazon has impacted the Endicia model (Endicia started around the same time).
  • [57:49] Fun facts about Amine.
  • [1:03:21] Lessons Amine has learned from his co-founder, Dr. Harry Whitehouse.
  • [1:06:06] The challenges of having such a huge customer base.
  • [1:13:37] What Endicia learns from its competition and customers over the years.
  • [1:15:51] How to connect with Endicia and Amine.
  • [1:17:23] The lowest and highest moments of the journey.

In this episode…

Nobody in business likes to get customer complaints, but Amine Khechfe sees them as a blessing in disguise. That’s because when a customer is willing to express what they don’t like about your product or service, they are helping you to make it better - if you’ll take the initiative to do so.

On this episode of Inspired Insider Amine Khechfe of Endicia shares how the company and its leadership have learned over their years of shipping experience to listen to customer complaints with an eye not only toward improvement but also toward gaining insight. Customer complaints tell them exactly what the customer’s needs are so the company can up its game and create better products.

If you don’t know how to listen and learn when it comes to customer feedback you’ll wind up becoming cynical and resentful that those using your products appear not to appreciate it… And that’s the entirely wrong approach. The feedback customers provide is a gift to you as a business leader. It’s your window into their souls, into their pain points and needs, which in turn opens the door to the opportunity to increased service and more revenue.

On this episode Amine Khechfe also shares the challenges that come with having such a huge number of customers and how the company has learned to address those challenges as they come up and even predict some of them before they happen. It’s a great episode with tons of insight for ecommerce businesses.

And don’t miss the “Best Holiday Shipping Bootcamp” video the Endicia team has created. In Jeremy’s words, “The video is funny and engaging. It actually makes shipping sexy.” If you can make shipping sexy, you can make anything sexy. Check out the link shared on this episode to see the video for yourself.

Resources Mentioned on this episode

Direct download: aminekhechfefinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Dealing with difficult team members is the first thing Omar Sayyed (SIGHYEED) mentioned when asked about his lowest point in business. Omar is the Co-founder and CEO of Ties.com | Scarves.com | and Alynn.com (ALAN) that started in 2000. The company started off literally fulfilling orders out of a co-founder's living room. They have managed to grow into the world's largest online men's and women's accessories retailer.

Here’s a glimpse of what you’ll learn:

  • [0:09] Jeremy’s introduction of Omar Sayyed.
  • [1:04] Why looking at Omar makes Jeremy want to up his game.
  • [1:48] Omar’s lowest professional moment: Dealing with difficult people.
  • [9:50] The proudest business moments Omar has experienced.
  • [16:16] The timeline for acquiring Allyn.com - beginning to end.
  • [22:55] How to connect with Omar.
  • [24:40[ The story behind Sock Genius.
  • [27:54] A business idea Omar has that someone else is invited to steal: An app that allows you to insert memes.

In this episode…

One of the most difficult parts of leading any business is the task of dealing with difficult people that inevitably wind up on the team. For Omar Sayyed, he inherited some key team members when he moved into a leadership position and quickly became aware of areas where he and the team member were not in alignment. It was an issue he knew he had to deal with immediately.

What does it look like to deal with a difficult team member? Much of how to approach it has to do with the personalities involved and the issues that are revealing the need for a chat. Omar Sayyed believes that alignment is vital to a smooth working team and on this episode he tells the story of how he addressed some alignment issues with a team member early on in his leadership of his company.

The savvy and wisdom  you need to broach a difficult subject with an important team member is not something you are able to learn quickly - it takes a lot of understanding of human nature and the dynamics of relationships. But one thing is certain, the longer you delay the more needful that conversation will become. Don’t wait until it’s too late.

On this episode of Inspired Insider Omar Sayyed is going to share his lowest moment in business and it had to do with how he dealt with difficult people on his team. You’ll learn a lot from this revealing peek into the inner workings of the leadership of a successful online ecommerce company.

Resources Mentioned on this episode

Direct download: omarsayyedonequestion.mp3
Category:general -- posted at: 5:00am CDT

Company culture is a vital part of the way Travis Romine build his companies. Travis is the Founder of Sharp Commerce. His company is  a group of e commerce ninja's helping with customer engagement, retention and advanced marketing. He Took sales from $100/day to $15,000+/day over 10 year period at Paradise Fibers that he cofounded which grew to one of the top performing businesses in the needlecraft industry. 

Here’s a glimpse of what you’ll learn:

 

  • [0:15] Jeremy’s introduction to Travis Romine, today’s guest.
  • [9:01] How Travis got started in ecommerce alongside his Dad.
  • [14:11] Why Travis moved to Magento.
  • [17:00] People want deals but they also want entertainment, a careful balance.
  • [21:00] Using software properly so you get the biggest use of it.
  • [37:57] Staff growth over the years: how it happened and why.
  • [50:10] How the company had an $80K day of sales.
  • [53:20] Failures along the way.
  • [58:31] The decisions Travis and company had to make about phone systems.
  • [1:07:03] The support and skill of Travis’ wife in the growth of the businesses.
  • [1:13:23] The big mistakes ecommerce businesses are making.
  • [1:18:12] What you can do when your sales plateau.
  • [1:21:21] The types of clients Travis works with.
  • [1:30:25] Software that Travis finds essential for his e commerce businesses.
  • [1:32:40] The things Travis looks for in his software decisions.
  • [1:38:21] Why employees make your business.
  • [1:39:15] How Travis gives ownership of the business to employees.
  • [1:45:40] The software showdown: Travis’ comparisons of major platforms.

In this episode…

There has been a lot written and said in recent years about the importance of building a healthy company culture. And the larger the company gets the more difficult it is to establish and maintain. One of the most obvious takeaways from this conversation with Travis Romine is the huge success he’s had building successful companies that scale while at the same time keeping the company culture not only healthy, but incredibly strong.

All you need to see to believe it is to take a look employee and customer comments from the time frame when Travis was in charge of things. His name is mentioned repeatedly in glowing terms and the way people felt about working for him is obviously positive. Travis prefers not to think that employees are working for him, but alongside him - and that’s a huge reason why the culture of the companies he’s run has been so outstanding.

But company culture is not the only thing you’ll hear on this episode. Travis has so much experience and skill in the e commerce space that the interview would be incomplete without tapping into his know-how. Travis generously shares a significant amount of wisdom about what it takes to not only build a strong company culture but to also grow and e commerce business successfully, including the software and packages that make the most sense to keep an e commerce business profitable and running smoothly.

 

The conversation wraps up with what Jeremy calls “The Software Showdown” where he asks Travis to give his opinion about the big players in the e commerce software space, including their strong and weak points, areas where improvement is needed, and how each works in a practical, function way in real life scenarios. If you’ve been looking for the right e commerce solution and haven’t made up your mind yet, you need to listen to this conversation before you do.

Resources Mentioned on this episode

Direct download: travisrominefinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Here’s a glimpse of what you’ll learn:

  • [0:24] Jeremy’s introduction of Colt Cabana and his podcast.
  • [1:33] Colt’s lowest moment in his career: being fired from WWE.
  • [3:05] How the lowest point brought Colt to his highest point.
  • [4:08] The reasons given for being fired.
  • [5:23] What it was like to be in the “big league” of the WWE.
  • [6:10] How everything great blends together over the years.
  • [7:14] Where you can find Colt online.

In this episode…

Colt Cabana is one of those people who attained his dream only to find out that it wasn’t all that he thought it would be. So much so that he wound up being fired from his role in the WWE. Looking back, Colt says that was the lowest point of his career and on this episode he shares what it meant to him to attain that level of success only to lose it.

Being at the height of your profession after many years of hard work is a wonderful feeling. When it’s a high profile position like being a star in the WWE, it’s even more exciting. Colt Cabana shares what it was like to be at the top and how he regrouped to build a new life after losing it all, on this episode.

Starting over is difficult for anyone, especially after you’ve already been to the top. Colt Cabana didn’t let the disappointment of losing his dream job slow him down. He took the experience he had as a WWE wrestler into a new realm - online entertainment via podcasting and Youtube and built a new life for himself that some would argue is far more successful.

Few people have the talent and appeal to make it as an internet personality, but Colt Cabana pulls it off. If you’re curious what is meant by that, check out his Youtube video series, “Worst Promo Ever.” You’ll get the idea of the kind of sharp mind and talent Colt has to make something incredibly funny out of nothing more than an idea.

Resources Mentioned on this episode

Direct download: coltcabanaonequestion.mp3
Category:general -- posted at: 5:00am CDT

Jordan Gal is founder of Carthook, a cart abandonment software solution that recovers lost revenue by following up with potential customers who don’t complete the checkout process.  Jordan previously ran a successful ecommerce business that was acquired.

 

Here’s a glimpse of what you’ll learn:

  • [0:15] Jeremy’s introduction of Jordan Gal, ecommerce software developer.
  • [1:28] The most important thing Jordan did: found a good Volusion developer.
  • [6:03] Mistakes made on the checkout page.
  • [7:25] The most common reasons people abandon a cart.
  • [9:06] The power of a live chat functionality that tracks user activity on the site.
  • [12:19] Why people abandon SaaS purchases.
  • [14:28] Observations from working with ecommerce vendors.
  • [20:05] A story that illustrates the importance of phone contact with prospects and customers.
  • [24:50] The good and difficult parts of scaling an ecommerce business.
  • [28:34] Mistakes ecommerce builders should avoid.
  • [31:37] The major skillsets Jordan had that he would never pass to someone else.
  • [37:00] Mistakes Jordan made building an ecommerce business.
  • [42:01] Platforms Jordan recommends - and know that no platform is perfect.
  • [44:38] The power of reviews on your ecommerce site.
  • [46:00] The type of software you must have for effective ecommerce.
  • [55:49] Best time frames for follow up of abandoned carts.
  • [58:00] Email sequence recommendations.
  • [1:03:51] Things Jordan has implemented because of customer feedback.
  • [1:10:04] Things ecommerce people need to check in their business.
  • [1:14:23] Jordan’s typical schedule to balance work and life.
  • [1:17:30] Jordan’s journey from Israel to the U.S. and his family life.
  • [1:25:27] Things Jordan learned from his Dad’s direct response business.
  • [1:33:28] The highest priority step ecommerce owners should do now.

In this episode…

Cart abandonment is a big issue in the ecommerce space. If you can close that loop you’ll significantly increase your revenue and build a more effective follow up sequence with your customers. This episode is about helping you make cart abandonment a thing of the past.

Instead of hitting on the generalities of ecommerce, this episode drills down into some of the most important aspects of how you can optimize your process to convert more shoppers on your website into paying customers.

 

Today’s guest, Jordan Gal has a wealth of experience in direct response sales, the creation and operation of his own successful ecommerce business, and now as a software entrepreneur for Carthook, one of the best shopping cart abandonment solutions in existence.

If you want to increase your revenue through capitalizing on the customers that are already visiting your ecommerce site, this episode is for you. Jordan Gal shares best practices for on page optimization, checkout page improvements, and follow up sequences for those who have abandoned the cart on your site.

If you’re ready to make cart abandonment a thing of the past on your ecommerce site, this episode with Jordan Gal can move you a long way toward making sure it’s a reality. Don’t miss this one.

Resources Mentioned on this episode

Direct download: jordangalfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Tom Bilyeu is Co-Founder of Quest Nutrition which was named the 2nd fastest growing private company in America with over 1400 employees and 57,000% growth.

Tom’s mission is to end metabolic disease…

He also hosts a thought leadership show called Inside Quest where he features people like Tim Ferris, Russell Simmons and many more. If you want to get out of the matrix then listen to Tom and his youtube channel.

 

 

Here’s a glimpse of what you’ll learn:

  • [0:24] Dr. Jeremy’s introduction of Tom Bilyeu, his guest.
  • [1:19] The lowest point in Tom’s journey: quitting Awareness Technologies.
  • [3:40] The biggest and worst sacrifices Tom made when working for Awareness Technologies.
  • [4:16] Tom’s proudest moments.
  • [8:00] Why ketogenics may be the best fight against cancer we have.
  • [11:05] How to connect with Tom.

In this episode…

Nobody has been more successful in business than Tom Bilyeu. His company, QuestNutrition is one of the fastest growing businesses out there. But he’s had his share of low points on his journey toward success, and none of them were more difficult than the moment he came to realize that money doesn’t buy happiness. On this episode you’ll hear it from Tom’s own mouth and discover what drives him not that his pursuit of money for the sake of money is gone.

“The only thing money is good for is facilitating something else.” That’s what Tom says during this conversation - and what he means is that naturally, money can provide a lot of good things for your life and for others - but if you don’t put your focus on the value the money will allow you to provide to the lives of others, you’ll be miserable as you chase it.

We’ve all heard that “the love of money is the root of all evil,” and it’s easy to see why. Greed, extortion, manipulation, and all kinds of other vices have been known to flow out of people who only care about money. But What Tom has to teach us on this episode, a life lesson that he learned the hard way, is that the purpose of building a huge business that generates lots of revenue is to serve others. That’s a purpose that fuels generosity, not greed. Find out more of the hard lessons’ Tom has learned on this episode.

Resources Mentioned on this episode

Direct download: tombilyeuonequestion.mp3
Category:general -- posted at: 5:00am CDT

Kenny Kane has been coding since the age 13 and began his career as a pharmacy technician at the age of 15.  Kenny is COO and Cofounder of stupidcancer and he oversees eCommerce, content curation,and much more. He has also helped develop corporate relationships such as Siemens, General Motors, Seattle Genetics and many more.

 

Here’s a glimpse of what you’ll learn:

 

  • [0:15] Jeremy’s introduction to this episode with Kenny Kane of StupidCancer.org
  • [1:20] What is a must for sellers to boost sales and get more engagement?
  • [5:00] How Kenny has built community for StupidCancer.
  • [6:20] Why Kenny is still a big fan of email connections and marketing.
  • [9:30] Self selection segmentation strategies that have worked.
  • [13:12] The connections StupidCancer provides for people who use it.
  • [14:29] Mistakes people make with ecommerce stores.
  • [16:05] Fun facts about Kenny Kane.
  • [23:08] The start of StupidCancer and what it’s all about.
  • [29:25] The early wins in ecommerce (CafePress).
  • [36:16] How Kenny effectively reaches out to celebrities or media types.
  • [38:40] The “road trip” and how it came about.
  • [43:12] The next steps for StupidCancer ecommerce: what they’re considering and the hesitations about those ideas.
  • [46:00] What’s the toughest part about running an ecommerce store?
  • [48:20] Inventory obstacles and difficulties.
  • [53:46] What works with Skubana for their sales engine and fulfillment.
  • [56:50] Resources and communities Kenny Recommends.
  • [58:07] How to connect with Kenny.
  • [1:01:20] Kenny’s main tip: find the intersection of minimum orders and profit.
  • [1:03:03] Kenny’s proudest moment in ecommerce so far.

In this episode…

For a person in their 20s or 30s, the worst and most unexpected news they could receive is that they have cancer. When Kenny Kane was faced with the fact that his father had cancer on the day he was graduating, he was motivated to do something about it. Shortly after that he joined a group of guys who began a social movement to support and encourage young people who are battling cancer. He’s now the ecommerce whiz at www.StupidCancer.org and has lots of experience with the ecommerce and community engagement side of what the organization does.

When it comes to building a successful ecommerce arm of the nonprofit, Kenny has had some pretty significant success. From promoting the community engagement that fuels the sales of their T-shirts, wristbands, and other items to the actual sales and fulfillment, Kenny has lots of hard learned lessons to share on this episode.

One of the major mistakes Kenny Kane sees people make when it comes to running an ecommerce store is to depend too much on social media to drive traffic. He’s still a fan of the good old email way of reaching out, building ongoing community, and promoting sales. But he’s found some helpful ways to allow users to self-segment themselves within his email lists to make sure he’s providing ONLY the information they want to see and drive niched sales to their interests.

Beyond the difficulties of driving traffic for an ecommerce store, there’s the issue of fulfillment - a huge monster that can consume your time and attention if you let it. Kenny Kane is trying to help a team run a nonprofit so the last thing he wants to be doing is folding and packaging T-shirts. On this episode he shares the tools and services he’s using to make that process more efficient and truly outsourced so that he can focus on the more important things.

Resources Mentioned on this episode

Direct download: kennykanefinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Cameron Herold is the former COO of 1-800-Got-Junk. He helped grow the company from $2 million to $106 million in only six years without any debt or outside funding. He has helped build three $100 million dollar companies.

 

Today he is a top rated international speaker and he coaches CEOs on steps to multiply their revenue and profit.

 

He is best selling author of the book-- Double Double: How to Double your Revenue and Profit in 3 Years or Less --which is on its 7th printing.

Here’s a glimpse of what you’ll learn:

 

  • [0:37] Jeremy’s introduction of Cameron Herold, author of Double Double and founder of BackPocket COO.
  • [1:31] Raising entrepreneurs.
  • [2:32] The lowest point for Cameron.
  • [4:27] Learning to recognize the symptoms of stress.
  • [5:57] One of the proudest moments for Cameron.
  • [7:23] Some of the daily rituals that are important to Cameron’s success.

In this episode…

Cameron’s attraction to entrepreneurship started early. Having a father and 2 grandfathers who were entrepreneurs inspired Cameron to be an entrepreneur himself. He talks about the impact of raising entrepreneurs and how he applies those principles to raising his own children, including some of the values he instills in them to make entrepreneurship a part of their life, even at a young age.

Cameron goes on to discuss the low point of his journey, which came in the form of a huge wake-up call about his health. He shares what it was like to find out his health was at risk due to stress and how he’s managed to turn things around. Cameron shares how he de-stresses and makes it a priority to disconnect from work every day. This scare inspired Cameron to change his habits, get healthy, and learn the signs of stress so he can avoid problems down the road.

The high point for Cameron comes in the form of the life he’s created. He’d always dreamed of owning his time so, for Cameron, being able to live a life of freedom for himself and his family is the high point. He talks about the importance of being able to spend time with his family and travel. Cameron shares some of his favorite trips, including a visit to Qatar when he was able to coach the monarchy there.

In closing, Cameron gives insight into the most important rituals in his day. He talks about the value of disconnecting and why it’s at the core of his daily routine. Cameron also shares insight into his habit of writing down 5 things he wants to work on each day, and having an accountability partner to help him stick to his goals. After embracing entrepreneurship at a young age, it’s clear Cameron has built the life he’s always wanted.

Resources Mentioned on this episode

 

 

Direct download: cameronheroldonequestionfile.mp3
Category:One Question - What Inspires You? -- posted at: 5:00am CDT

Steve Chou is the founder of Bumblebee Linens and MyWifeQuitHerJob.com. With a bachelor’s and a master’s degree in electrical engineering from Stanford University, it’s pretty clear Steve is a smart guy.

He not only runs multiple six-figure businesses but he’s also a hardware engineer by day and an entrepreneur by night. If that wasn’t enough on his plate, Steve’s also a husband and father of 2 kids.

Here’s a glimpse of what you’ll learn:

  • [0:37] Jeremy’s introduction of Steve Chou, founder of Bumblebee Linens and MyWifeQuiteHerJob.com
  • [1:38] What’s the hardest part about balancing your 2 businesses, your job as a hardware engineer, and your family?
  • [5:44] Creating space for everything in your life.
  • [6:56] What’s a must for eCommerce sellers to boost sales?
  • [9:41] Getting your customer to be emotionally invested in your products.
  • [10:50] What’s working the best for your business in terms of paid services?
  • [14:18] Targeting methods that work.
  • [15:15] Facebook ad targeting surprises that Steve found in his campaigns.
  • [16:36] Why target B2B customers?
  • [19:48] Dealing with inventory management via Amazon, eBay and other channels.
  • [21:08] The customer cycle from A to Z.
  • [27:04] The biggest challenge in targeting customers.
  • [28:56] What software do you use to run your business?
  • [35:35] Using Pinterest in a marketing campaign.
  • [39:33] Getting insight into Google Adwords.
  • [40:55] How did you come up with the name Bumblebee Linens?
  • [41:51] How do you establish your name in order to grow your business?
  • [44:20] Networking with vendors to ensure you get the best quality products from them.
  • [48:12] What are your best sellers and what are the surprise best-sellers that you didn't expect to sell?
  • [49:37] What’s next for Bumblebee Linens?
  • [50:47] Why are you so open with sharing all of this?
  • [54:26] The biggest mistakes you see people making?
  • [55:23] The course in My Wife Quit Her Job.
  • [58:22] What keeps you up at night?
  • [1:00:36] What’s your ultimate dream?
  • [1:02:55] How to connect with Steve.
  • [1:03:44] Some actionable tips to improve your ecommerce business.

In this episode…

For Steve, it’s all about finding balance in his busy life. From his flourishing businesses to his busy career as a hardware engineer to his family, Steve discusses how he manages to make time for it all. He gives insight into how he maintains focus on his main objective: spending time with his family. Throughout this chat with Jeremy, Steve shares with great openness how he’s managed to grow his businesses into the multiple 6 figures and some of the strategies that helped Bumblebee Linens become a thriving ecommerce store.

Steve offers tips to help ecommerce business owners understand how to grow sales by standing out from the crowd. He shares insight into how he targets customers and some targeting methods they use to connect with their market. Steve also discusses some of the challenges they face in targeting, and how they manage to stay on track and continue to grow their reach.

Steve goes on to share some of his top software choices to help manage his business, and a few tips to help new businesses thrive. Steve chats with Jeremy about how they grew the Bumblebee Linens brand in the beginning and why it’s key to stand out from the very start. He shares a story about a last-minute order from a bride early in the company’s history and how they went out of their way to make sure her order was filled in time.

As they close out their chat, Steve talks about the role of content in a strong marketing plan and why it’s so important to put out great content in order to attract new customers and build sales. He shares the biggest mistakes he sees ecommerce businesses make and how to avoid them as you start out. Steve offers a final tip for ecommerce business owners who are ready to see growth: put out content regularly.

Resources Mentioned on this episode

Direct download: stevechoufinalinterviewfile.mp3
Category:Sales and Revenue -- posted at: 5:00am CDT

Gary Nealon is the founder of RTA Cabinet Store and has built an 8-figure eCommerce business. Gary is also the owner of the Rox Group, a collection of eCommerce sites in the home improvement niche. Rox Group includes one of the largest online distributors and importers of kitchen cabinets in the United States. 

They have been featured one over 80 shows on popular networks like HGTV, A&E, and many others. Gary has been featured on the Inc. 500 and Inc. 5000 as well as being listed as one of Philly’s 100 fastest-growing companies in the past 3 years. Gary also runs WineTrailAdventures.com and Nealon Solutions, which is a marketing company.

Here’s a glimpse of what you’ll learn:

  • [0:37] Jeremy’s introduction of Gary Nealon, founder of RTA Cabinet Store and The Rox Group.
  • [1:32] What’s been the lowest and proudest eCommerce points?
  • [3:49] The lesson you want to leave us with today?

In this episode…

Like all business owners, Gary faced his fair share of struggles. He managed to go from bankruptcy to 8-figure eCommerce business by implementing marketing strategies that allowed him to truly connect with his market. In this chat, Gary shares the high point and the lowest point of his eCommerce business, as well as a final piece of advice for fellow business owners.

The lowest point was quite easy for Gary to pinpoint: filing bankruptcy in his previous business. He talks about why it was so difficult and what it was like to tell the investors that the business just wasn’t going to work. Gary shares how it felt to realize it was time to accept defeat and move forward, in spite of how hard he’d worked to get the business to succeed.

For Gary, the high point has come in the last few years, when he feels like all of the hard work is really starting to pay off. He talks about how it feels to finally get recognition for doing this right, especially after having faced a bankruptcy with the previous business. Gary talks with great pride about building the successful businesses he runs today and why it’s important to never lose sight of the low points.

In closing, Gary offers a final thought to business owners: get to know your customer. He talks about the value of direct marketing and truly understanding who your customer is in order to make the connection you need. After facing bankruptcy and building flourishing businesses, it’s clear Gary understands how to truly connect with the market in order to stay ahead of the competition.

Resources Mentioned on this episode

Direct download: garynealononequestionfile.mp3
Category:One Question - What Inspires You? -- posted at: 5:00am CDT

John Ruhlin is the founder of the Ruhlin Group and the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention. He’s the #1 all time distributor of Cutco Knives in its 65+ year history.

 John is a master gift-giver, who forges lifetime relationships while generating huge returns for his clients.  His impressive list of clients includes the Chicago Cubs, Orlando Magic, Chicago Bears and many top entrepreneurs including Darren Hardy, Cameron Hould, and many more.

 The true essence of John Ruhlin can be summed up in this quote from a very important person, his daughter: John helps people love on people.

Here’s a glimpse of what you’ll learn:

  • [0:37] Jeremy’s introduction of John Ruhlin, founder of the Ruhlin Group and author of Giftology.
  • [2:03] How John’s daughter describes what he does.
  • [4:16] A fun fact about John.
  • [5:27] Growing up in large family and how it taught him work ethic.
  • [7:44] The importance of standing out.
  • [8:31] John’s aspirations as a kid.
  • [9:27] How John discovered sales and started selling knives.
  • [11:42] The learning curve of getting into sales.
  • [12:48] What worked well with learning to handle objections?
  • [14:57] The transition from going into people’s homes to going into businesses.
  • [17:45] John’s college experience.
  • [18:58] Landing the Chicago Cubs as a client.
  • [22:07] The first big sports team he landed.
  • [25:28] The most outrageous gift he’s ever done.
  • [27:26] The most exciting client ever landed through the gifts.
  • [29:58] Some of the biggest mistakes people make when gifting.
  • [33:57] What stories didn’t make into the book?
  • [36:50] Coming up with new ideas to keep gifts fresh for repeat clients.
  • [38:53] Landing Caesar’s Palace as a client.
  • [41:15] Gifts that backfire.
  • [46:42] The hardest part about writing the book.
  • [48:58] The important points in the book.
  • [50:44] The craziest thing John convinced a client to do.
  • [53:02] The low point of John’s journey.
  • [54:02] How did you get out of that “funk”?
  • [56:34] How did your wife help you get through that low point?
  • [58:21] One of the proudest moments in your journey.
  • [1:00:38] Some of the perks John and his partner give to the team.
  • [1:01:28] John explains his connection to The Bubble Banks Company.
  • [1:04:44] How to connect with John.
  • [1:05:26] Who are some of the companies and entrepreneurs you want as a client?

In this episode…

There’s a reason John is seen as the master gift-giver. He understands the value of giving and discusses why it’s so important to make gifting a core value of any company. From the highs and lows, through the high-profile clients, to the most outrageous gifts he’s given, John gives us insight into how he’s become so successful by mastering the art of gifting.

As one of 6 kids growing up on a farm, John learned early that he had to work for whatever he had. His parents taught him a strong work ethic, which has served him well as he built his business and wrote a successful book. As a child, John envisioned being a doctor because he wanted to work with his head and not his hands. He discusses how that all shifted when he discovered sales and found himself truly enjoying the process of connecting with clients. His first selling gig? Knives. John would go on to be the top seller in the 65-year history of Kutco knives, so it’s pretty clear he had a knack for it.

Once John discovered his passion for sales, he would leave his dreams of going into medical school behind. He would take selling from residential to businesses and would find himself at the helm of a quickly-growing business. John discusses how he made that connection and why he decided to start pitching to businesses. He also talks about how he handles objections and why he believes objections are a good thing.

From working with businesses, John bridged the gap into gifting and would soon be known as the best in the business. John goes on to discuss some of the biggest clients he’s ever worked with, including the Chicago Cubs, and how he wowed them with the first gift he was hired to create. He also shares some of the top mistakes people make in gifting, including the top mistake - making the gift about you, instead of the recipient. John discusses the most outrageous gift he’s ever gifted and why it made a huge impression. In closing, the discuss John’s book, Giftology, and the highs and lows of his journey.

Resources Mentioned on this episode

Direct download: johnruhlinfinalinterview.mp3
Category:Sales and Revenue -- posted at: 5:00am CDT

Wes Grudzien is co-founder of Lullaby Lane. Wes helped grow the company’s Amazon sales to over 7 million dollars annually in less than 3 years.

He is also the founder of Ezonomy, where he teaches the exact methods used to grow a 7-figure business and consults with large-scale sellers.

Here’s a glimpse of what you’ll learn:

  • [0:47] Jeremy’s introduction of Wes Grudzien, co-founder of Lullaby Lane.
  • [1:11] What’s been the lowest point?
  • [3:29] What’s been the highest point?
  • [4:08] Celebrating the high points.

In this episode…

Finding success in a highly competitive market certainly comes with its fair share of challenges. As Wes and the Lullaby Lane team sought success in their Amazon storefront, they learn to tackle those challenges head on. Wes shares the high point and low point of the business, as well as the lessons learned along the way.

Wes discusses the low point of Lullaby Lane, which came following a misunderstanding about shipping weights. He shares how the issue evolved, and what it was like to face suspended selling privileges when they were really starting to flourish. Although it was difficult to overcome this challenge, Wes talks about the lessons learned and how it made them better in the end.

As Lullaby Lane continued to grow, there was much to celebrate. Wes gives insight into one of the high points of the business, which came when they hit $4m in sales. He shares how it felt to reach this milestone, and how he celebrated with his team. For Wes, it was about continuing to strive for more and realizing the formula he had truly worked.

This short episode gives insight into how a successful business can overcome challenges and continue to flourish in spite of them. It’s clear Lullaby Lane is a huge success and Wes shares his formula with others through Ezonomy.

Resources Mentioned on this episode

Direct download: wesgrudzienonequestionfile.mp3
Category:One Question - What Inspires You? -- posted at: 5:00am CDT

Craig Ballantyne has helped over 1.5 million people with his Turbulence Training and Home Workout Revolution exercise programs.

He has been a fitness expert to Men's Health magazine since 2000, and is co-owner of the popular success newsletter, EarlytoRise.com, where they reach hundreds of thousands of people daily with success, fitness, and self-improvement advice.

He is the author of The Perfect Day Formula: How to Own the Day and Control Your Life.

Here’s a glimpse of what you’ll learn:

  • [0:37] Jeremy’s introduction of Craig Ballantyne, founder of Early to Rise and author of The Perfect Day Formula.
  • [1:19] What’s The Golden Ticket?
  • [2:27] Craig’s morning routine after he gets up at 4am.
  • [4:48] How do you come up with new material to write?
  • [7:02] What inspired your interest in health and fitness?
  • [8:25] Craig’s dreams of being in the NHL and how it led him to his career in health/fitness.
  • [9:52] The influence of Craig’s father.
  • [11:38] Some of the unconventional things Craig did.
  • [13:19] Learning discipline and hard work from his parents.
  • [16:50] Craig explains Turbulence Training.
  • [20:43] One of the most memorable transformations with Turbulence Training.
  • [22:18] The 5 pillars of transformation.
  • [34:51] The decision-making process to find his first mentor.
  • [36:29] A breakthrough, courtesy of his coach.
  • [38:24] What led to being the owner of Early to Rise?
  • [41:38] What’s the most rewarding thing about Early to Rise?
  • [45:55] Craig’s connection with Toys for Tots.
  • [46:46] What’s the most challenging thing about Early to Rise?
  • [47:48] How did you have a breakthrough as a manager?
  • [49:14] The evolution of the Perfect Day Formula title?
  • [54:27] Some of the rules Craig lives by.
  • [56:26] The Not To Do List in the book.
  • [58:26] The 3 Most Important Rules.
  • [59:30] What’s been the lowest moment, and how did you push through it?
  • [1:01:44] Dealing with severe anxiety and overcoming it.
  • [1:02:14] One of Craig’s proudest moments.
  • [1:02:58] The inspiration behind The Perfect Day Formula Book and the kit.
  • [1:04:58] What is The Golden Ticket?
  • [1:05:51] Some flaws Craig has discovered when people follow the Perfect Day Formula.
  • [1:08:13] Where to find The Perfect Day Formula and get more information about it.
  • [1:09:11] What else do we need to know about The Perfect Day Formula?

In this episode…

From his morning routine to his dedication to helping others, it’s clear Craig Ballantyne has found his purpose. His focus on health and fitness goes back to his childhood, when Craig dreamed of being a strength and conditioning coach in the NHL. Over time, this passion evolved into a new purpose via a job writing for Men’s Health. In his chat with Jeremy, Craig shares the challenges, triumphs, and some key advice to help you re-focus and find structure in your day.

Craig discusses the inspiration he found at a young age from his hard-working parents. He shares why this helped him understand the value of structure and why it’s so important to find structure in order to create the “perfect life”. Craig talks about his Turbulence Training program and the countless life-changes he’s seen from clients over the years. He also discusses the 5 Pillars of Transformation and why having a deadline is the most important pillar of all.

Craig goes on to give insight into his coach/mentor and why he recommends hiring a coach right away. He talks about some breakthroughs that came from working with his coach, Tom, and how his guidance helped Craig find his way to Early to Rise. He also shares the most rewarding and most challenging things about Early to Rise, and why he values his team more than anything.

In closing, Craig gives insight into some rules he lives by, the “Not To Do List”, and the Perfect Day Formula, Kit, and The Golden Ticket. Craig also shares some obstacles he faced early on, and how he overcame the crippling anxiety from which he suffered. His final piece of advice: creating more structure in your life will actually create more freedom.

Resources Mentioned on this episode

Direct download: craigballantynefinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

John Ruhlin is the founder of the Ruhlin Group and the author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention. He’s the #1 all time distributor of Cutco Knives in its 65+ year history.

 John is a master gift-giver, who forges lifetime relationships while generating huge returns for his clients.  His impressive list of clients includes the Chicago Cubs, Orlando Magic, Chicago Bears and many top entrepreneurs including Darren Hardy, Cameron Hould, and many more.

 The true essence of John Ruhlin can be summed up in this quote from a very important person, his daughter: John helps people love on people.

Here’s a glimpse of what you’ll learn:

  • [0:37] Jeremy’s introduction of John Ruhlin, founder of the Ruhlin Group and author of Giftology.
  • [1:58] The low point of John’s journey.
  • [2:58] How did you get out of that “funk”?
  • [5:30] How did your wife help you get through that low point?
  • [7:17] One of the proudest moments in your journey.
  • [9:34] Some of the perks John and his partner give to the team.
  • [10:24] John explains his connection to The Bubble Banks Company.
  • [13:40] How to connect with John.
  • [14:22] Who are some of the companies and entrepreneurs you want as a client?

In this episode…

Listening to the master gift-giver makes it clear that giving should be a core value of companies large and small. John discusses the evolution of his company, including the all-important highs and lows along the way. From his days as a struggling entrepreneur to the success he enjoys today, John has maintained a focus on the core value of his company: giving.

John shares insight into his lowest points, which included tragedy, heartache, and shock. He talks about the lessons learned from these low points and how he managed to bounce back. John also talks about how he found support during these struggles and why the low points helped to make him an even stronger entrepreneur, and person. He gives insight into how his wife’s support helped him persevere in the darkest times.

John goes on to discuss the proudest moments of his journey. From launching his book, Giftology, to the honor of being asked to speak at Google, John has enjoyed many high points throughout his journey. He goes on to discuss some of the perks he and his partner give to the team, and why it’s so important to find ways to give back to the people that make it all happen.

In closing, John goes over his “dream list” of clients he’d love to work with, including Gary Vaynerchuk, Tim Ferris, Michael Hyatt, and Seth Godin.

Resources Mentioned on this episode

Direct download: johnruhlinonequestion.mp3
Category:One Question - What Inspires You? -- posted at: 5:00am CDT

Ethan Anderson is the co-founder of MyTime, an online scheduling software that allows you to book appointments online with businesses ranging from haircuts to oil changes to dental exams – with over 2 million businesses to choose from.

Previously, Ethan founded Redbeacon, raising over $7.4million and growing the team to over 20 people before being acquired by Home Depot.

 Ethan has a diverse background, going from Duke Economics to Harvard MBA, and working at McKinsey, Buy.com, Starbucks, Clorox, and Google to then founding 2 companies, one with a successful exit.

Here’s a glimpse of what you’ll learn:

  • [0:40] Jeremy’s introduction of Ethan Anderson, co-founder of MyTime.com.
  • [2:13] The most stressful part of Ethan’s journey so far.
  • [3:53] A trademark battle Ethan faced and the stress involved.
  • [5:09] Mentally coping with the stress of things like the trademark battle.
  • [7:14] Launching a POS product and dealing with stolen credit card issues after the launch.
  • [8:33] How to remedy issues like the fraud issue they faced after launching the POS product.
  • [10:48] The importance of bringing scheduling online for small businesses.
  • [16:32] The objections Ethan faces when dealing with small businesses.
  • [20:40] Protecting domains and how MyTime approaches that.
  • [21:58] Success stories of people that were once resistant but ended up choosing MyTime.
  • [23:47] The beginning of MyTime and the features they included.
  • [30:13] Some discoveries of having one on one conversations with customers.
  • [36:45] Dealing with features customers want, but Ethan knew it wasn’t the right direction for the company.
  • [40:47] Falling off a glacier.
  • [45:59] Other thrill seeking adventures Ethan has been on and how that influences his approach to business.
  • [47:59] Ethan’s first passion and the path he saw for his life.
  • [51:09] The best advice Ethan’s father gave him.
  • [52:28] Ethan discusses one of his early businesses.
  • [56:39] The opportunity at Buy.com.
  • [1:00:31] Ethan’s greatest memories of working with Google.
  • [1:05:33] The sale of Redbeacon and how they celebrated.
  • [1:08:53] How winning TechCrunch50 helped Redbeacon catch the attention of Home Depot.
  • [1:09:54] How soon after Redbeacon sold did you start up MyTime?
  • [1:10:35] How to connect with Ethan.

In this episode…

After the resounding success of Redbeacon, Ethan knew he was equipped with the know-how to tackle a new venture in MyTime. Putting his diverse background to work, Ethan and the MyTime team worked tirelessly to refine the product into a flourishing online scheduling software with elite customer service and an array of offerings suited to businesses in just about any industry. From the stress of growing the business to a few mistakes along the way, Ethan shares the journey of MyTime in the hopes that it can enlighten fellow entrepreneurs as they seek the same success.

Ethan discusses the stress involved in being an entrepreneur and growing a new business. From team-building to raising capital to lawsuits, MyTime has seen it all. Ethan shares how stress has impacted him, and how he approaches the business, as well as how he dealt with a trademark lawsuit. He goes on to discuss a few key learnings that came shortly after the launch of a POS product, when faced $25k in credit card fraud right out of the gate.

Ethan talks about the resistance MyTime has faced when dealing with small businesses, as well as how they’ve managed to overcome that resistance. He shares one success story in particular, which came from a small-town barbershop with strong resistance to making any changes at all. After trying MyTime, this shop only allows online appointments, which is a huge win for the MyTime team.

As they close out their chat, Ethan shares a glimpse into his thrill-seeking leanings, including an adventure that ended with him falling from a glacier. He also offers insight into his background, from being a budding politician to a successful entrepreneur, and how he found his way to entrepreneurship, after following some solid advice from his father.

Resources Mentioned on this episode

Direct download: ethanandersonfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Today we have Amine Khechfe who cofounded Endicia with Dr. Harry Whitehouse in the 1980’s.  Endicia is a leading provider of eCommerce shipping technologies with more than $12 billion in postage printed. They help send over 500 million parcels of mail per year and account for over 60% of all online postage printed in the US. They help businesses run their shipping operations by printing shipping labels or online postage right from your desk.

Here’s a glimpse of what you’ll learn:

  • [1:02] Jeremy’s introduction of Amine Khechfe, cofounder of Endicia.
  • [1:27] The low point and the high point of Endicia.
  • [2:33] How to get through the low points.
  • [3:02] The high point for Endicia.
  • [4:10] The process of getting approval from USPS.

In this episode…

For any business, there are highs and lows along the way. For Endicia, the low points helped to keep them focused on their core values and continue to grow the business in the right direction. Amine shares the lowest points and the highest points in the evolution of Endicia.

The low points came in the 1990s during the earliest days of Endicia. Amine discusses what was at the core of most of their challenges and how the managed to move past these obstacles. He discusses the difficulties of not knowing what the future would hold and if anyone would even take their business seriously, and why they maintained a focus on the customer through it all.

Amine goes on to share the proudest moments for Endicia, which came when they finally gained approval from the USPS. He talks about the process of getting the approval and why it was essential to the future of the business. Amine also discusses why they continued to focus on their ability to meet the needs of the customer, no matter what.

As they close out their chat, Amine discusses one of the key factors to their success: having the right people around them. He shares why it’s so important to have the right people on the team and in your circle in order to stay focused on your goals and keep working towards them.

Resources Mentioned on this episode

Direct download: aminekhechfeonequestionfile.mp3
Category:One Question - What Inspires You? -- posted at: 5:00am CDT

Today we have Laura Roeder, Founder of MeetEdgar.com, which is a social media automation tool designed to prevent updates from going to waste. Basically you don’t have to keep feeding in posts because it recycles them for you!

Since Edgar's launch they have grown to 16 employees and  have more than $2.8 million in annual recurring revenue  AND they've bootstrapped the entire way.

Here’s a glimpse of what you’ll learn:

  • [0:47] Jeremy’s welcome and introduction to this episode with guest Laura Roeder, founder of MeetEdgar.com.
  • [1:25] Some of Laura’s favorite business books.
  • [2:35] Laura’s journey and what she wanted to be when she was growing up.
  • [3:43] What did you learn from your parents early on?
  • [5:00] Balancing parenthood with running a business.
  • [5:46] Why Laura decided not to wait, but to go ahead and start the business while she was pregnant.
  • [7:36] How do you create boundaries to make sure you have balance with family time?
  • [9:05] What was your first hire for Meet Edgar?
  • [12:06] Laura discusses her key hires through the growth process.
  • [15:46] Laura’s journey from her design job into entrepreneur.
  • [21:41] What you keep and what you leave out when building a course.
  • [26:37] How did Meet Edgar come from the process you teach in Creating Fame?
  • [28:25] Launching Meet Edgar.
  • [32:24] What are the toughest parts about running the business?
  • [34:01] What was in the initial version of Meet Edgar that you decided not to include?
  • [36:40] Some things in the pipeline and new products they’ve launched.
  • [38:47] The decision to go with a “Get Your Invitation” button on the website.
  • [40:55] Pricing options and the decisions behind those options.
  • [43:28] How do you respond to common questions you get from people considering other software?
  • [45:30] Some advantages and disadvantages of starting a business with family.
  • [46:38] One of the lowest points and how you got through it.
  • [50:20] What has been the proudest moment?
  • [51:25] Keeping a positive work culture with a team that works remotely.
  • [52:48] Some of Laura’s mentors.
  • [54:18] How to connect with Laura.
  • [54:37] The time-saving benefits of using Meet Edgar.

In this episode…

When it comes to success stories, Laura Roeder stands out from the crowd. Her belief in the power of Meet Edgar before it launched is inspiring, and it’s clear she knew it was something that needed to be accessible to the public. Laura shares everything from her decision to launch while pregnant to the highs and lows along the way in this enlightening chat with Jeremy.

As a child, Laura was inspired by her entrepreneurial parents. After spending time in a design job, Laura realized she needed to branch out on her own - so she decided to follow in her parents’ footsteps. With several businesses under her belt, including Creating Fame and LKR Social Media, it’s obvious Laura knows how to be a successful entrepreneur. She talks about the evolution of her businesses and the inspiration behind Meet Edgar.

Laura goes on to discuss some of the challenges of running a software business and how they overcome obstacles as they arise. She also talks about the process of building the team and some of the tactics that maintain a positive work environment with a remote team. Laura gives insight into how the team stays connected, including a daily video chat to maintain a strong team environment.

In closing, Laura shares some of the highs and lows of the evolution of Edgar. She shares insight into what it’s like to start a business with her husband, as well as how they maintain balance as a family. Laura discusses some of her top business books and a few mentors that have helped her along the way. The journey of Meet Edgar to a 7-figure SaaS is paved with determination, teamwork, and a desire to create the best product on the market.

Resources Mentioned on this episode

Direct download: lauraroederfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Today we have Travis Romine, Founder of Sharp Commerce. His company is a group of ecommerce ninjas helping with customer engagement, retention and advanced marketing.

He took sales from $100/day to $15,000+/day over 10-year period at Paradise Fibers that he cofounded, which grew to one of the top performing businesses in the needle-craft industry.

Here’s a glimpse of what you’ll learn:

  • [0:45] Jeremy’s introduction of Travis Romine, founder of Sharp Commerce.
  • [1:24] Advantages and disadvantages of various ecommerce platforms.
  • [5:23] What level would someone have to be at for you to tell them to try Magento?
  • [7:00] Other ecommerce platforms to consider.
  • [9:11] The main differences between BigCommerce and Volusion.
  • [11:05] Why would you recommend BigCommerce over Volusion?
  • [12:38] Travis discusses Shopify.
  • [17:45] At what level would it be a no brainer to choose Magento?
  • [19:36] Travis compares the major ecommece platforms, discussing the pros and cons of each.
  • [22:30] What is it about Magento that makes it a worthwhile investment?
  • [24:04] The role of reporting in ecommerce platforms.
  • [28:19] Comparison shopping engines and other tips.
  • [31:01] How to connect with Travis.

In this episode…

With over a decade of experience in the ecommerce industry, it’s clear Travis is a guru. He’s the go to guy for insight into the business, tips on selecting the right platform, and so much more. In this chat with Jeremy, Travis offers insight into the top ecommerce platforms, including how to choose the right one for your budget.

When it’s time to select an ecommerce platform and you aren’t sure which way to go, there’s no better guy to ask than Travis. As an innovator in the field, Travis has a comprehensive understanding of the pros and cons of each platform, including (perhaps most importantly) which one is best for your budget. He shares tips on his top 3 platforms - Magento, BigCommerce, and Volusion - including what’s great and not so great about each one.

Travis starts with an in-depth analysis of Magento, including why it’s not the right choice for fledgling businesses with a smaller budget. He also shares insight into some of the things that make Magento stand out from other ecommerce platforms in terms of ease of use, functionality, and versatility. Travis goes on to share the main issue with Magento: an absence of scalability. The solution? Take a look at BigCommerce and Volusion.

When comparing BigCommerce and Volusion, it’s clear that some of the things that make Magento great are missing. But what’s also clear is that these are 2 great options for smaller businesses without a monster budget. Travis discusses the pros and cons of each platform, in order to simplify the selection process for companies in search of the right platform. Travis closes by offering tips on reporting, search, and other essential functions - including how each platform performs.

Resources Mentioned on this episode

Direct download: travisromineonequestionfile.mp3
Category:One Question - What Inspires You? -- posted at: 5:00am CDT

Heath Squier is the master food formulator and CEO of Julian Bakery, which is a company that develops and sells “transitional” Paleo foods

Products include Paleo and Primal Products like Paleo Protein Bars®. Paleo Wraps, Paleo Cereal, Paleo Chocolate and more! they are grain-free, gluten free, GMO-Free.

Heath learned the benefits of using vitamins and whole foods from his mother, Barbara who is a certified nutritionist who founded the original Julian Bakery in the 1990.
By combining his background running tech companies with his parents’ brick-and-mortar business, Heath has grown Julian Bakery into a worldwide brand.

Here’s a glimpse of what you’ll learn:

  • [0:45] Jeremy’s introduction of Heath Squier of Julian Bakery.
  • [1:35] Fun facts about Heath.
  • [2:47] An overview of the supplements Heath takes daily.
  • [5:40] Some of Julian Bakery’s best sellers.
  • [7:32] The evolution of the Julian Bakery protein bars.
  • [10:27] The most popular bar and how they develop various flavors.
  • [13:38] What’s the best method to get the bars out to the masses?
  • [14:45] The first foods carried by whole foods.
  • [16:05] Creating kid-friendly products.
  • [16:50] Some advantages and disadvantages of being in Whole Foods.
  • [19:36] Some online strategies to sell products and what’s worked for Julian Bakery.
  • [21:16] How do you stand out in a very saturated market?
  • [21:57] Some milestones for Julian Bakery.
  • [24:17] Heath discusses the Julian Bakery social media strategy.
  • [27:51] Some mistakes he sees people making in eCommerce.
  • [31:33] How Heath’s family approached nutrition while he was growing up.
  • [39:53] Some of the biggest challenges of the business growing really fast.
  • [42:21] Some of the milestones they hit after Heath took over in 2009.
  • [45:56] Heath discusses some Paleo experts he follows.
  • [48:30] Another big milestone Julian Bakery hit after Heath took over.
  • [50:41] A few of the roadblocks they’ve hit along the way.
  • [55:07] The value of delegating and the impact it makes.
  • [56:08] Software recommendations for ecommerce.
  • [1:04:58] The proudest moment for Heath.
  • [1:06:42] The goals of the company.

In this episode…

A focus on nutrition has been a part of Heath’s life for as long as he can remember. Heath’s mother, Barbara, is a certified nutritionist and the original founder of Julian Bakery. He carried on the tradition by taking over the company after his mother’s retirement and focused on growing the business into a worldwide brand. Today. Julian Bakery products can be found in large and small health food stores around the world.

Heath discusses the process of taking over the company and how he’s managed to grow the business so much in such a short time. He talks about the influences of his background in tech companies combined with his parents’ brick and mortar approach, and how that truly allowed Julian Bakery to flourish.

Heath offers insight into his own daily regimen of supplements and the role nutrition plays in maintaining optimum health. He believes in practicing what he preaches and setting an example for everyone around him, especially his young daughter. Heath talks about the influence his daughter has had on the creation of kid-friendly products, including pancakes and kid’s protein bars, and why it’s important to give them health food that’s disguised as “junk food” to keep kids happy and healthy.

Heath goes on to share the growth of the company from being in 20 stores to 40 stores to being a global brand, and the importance of the partnership they have with Whole Foods. He also talks about the value of having solid online strategies in place to grow an ecommerce brand and why you need to constantly work to refine your strategy.

In closing, Heath shares the highs and lows of the growth of Julian Bakery, some lessons he’s learned along the way, and some advice that can help other ecommerce businesses grow. He also talks about his proudest moment: seeing his daughter enjoy the products and knowing she’s eating healthy.

Resources Mentioned on this episode

Direct download: heathsquierfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Jordan Gal is founder of CartHook. Their software recovers lost revenue by contacting people who don’t finish the checkout process. He previously ran a successful ecommerce business that was acquired.

Here’s a glimpse of what you’ll learn:

  • [0:43] Jeremy’s introduction of Jordan Gal, founder of CartHook.
  • [1:08] What are some of the best things ecommerce business owners should take action on right now?

In this episode…

For any business owner, finding ways to grow and connect with the target market are the keys to success. Jordan Gal is no stranger to growing an ecommerce business into a resounding success, so much so his last business was acquired.

In this short chat with Jeremy, Jordan shares some tips and strategies to help you connect with areas of opportunity in order to grow your ecommerce business. He offers insight into how you can analyze all areas of your business to identify what’s working, what’s not, and how to improve.

Jordan discusses the value of “doing a sweep” of your business. He talks about what areas to look at, what to look for, and some tactical steps to take to make improvements.

From optimizing your shopping cart page to analyzing various channels, it’s clear Jordan understand how to help you connect with your market in order to make a bigger impact.

Resources Mentioned on this episode

Direct download: jordangalonequestionfile.mp3
Category:Sales and Revenue -- posted at: 5:00am CDT

Matt Miller is Founder of School Spirit Vending. The combined efforts of his business and his franchisees, allowed them to sell  over 5 million stickers last year alone while helping schools raise funds. School Spirit Vending has accumulated over $12 Million in sales over the past few years.

Here’s a glimpse of what you’ll learn:

  • [0:39] Jeremy’s welcome and introduction to this episode with guest Matt Miller, founder of School Spirit Vending.
  • [0:01:10] Did you ever think you’d sell over $12M in stickers?
  • [0:01:39] What were you thinking when you first started this?
  • [0:02:50] Can you share something that was really tough at the time that you can laugh about now?
  • [0:04:45] How do you handle tough situations like that with your family?
  • [0:06:41] The transition from job to entrepreneur.
  • [0:08:30] When did you transition full-time into being an entrepreneur?
  • [0:09:25] What made things change around 2008-09?
  • [0:10:35] Matt shares his sales pitch.
  • [0:11:29] Some obstacles you face when you try to get vending machines into restaurants.
  • [0:13:16] Matt discusses his decision to enter the Air Force and the experience of being in the military.
  • [0:20:02] Matt talks about some of the campaigns he saw that worked during his time in the industry.
  • [0:27:53] The decision to get into vending machines and the success Matt had right away.
  • [0:32:06] The next major milestone with vending machines.
  • [0:39:16] The benefits to schools of having one of your machines.
  • [0:39:53] The transition into franchising.
  • [0:42:58] Structuring the franchise model.
  • [0:46:16] One mistake you train franchisees to avoid.
  • [0:55:55] Matt’s favorite success story with franchisees.
  • [1:00:15] The low point for Matt in his journey.
  • [1:02:41] The proudest moment for Matt.
  • [1:05:35] How to connect with Matt.
  • [1:07:11] Matt’s comic book company.

In this episode…

Accumulating over $12M in sticker sales is no small feat - and it wasn’t always easy. Matt discusses his road to success and the many obstacles he faced along the way, including going from “hero” to “zero” in his career and having major financial issues as a result. Through his focus on survival, Matt discovered the vending business. Things were tough, and Matt worked hard to turn things around for himself and his family. He shares how he managed to beat the odds and build a hugely successful business.

Matt shares his low point, which came after suffering a career setback that caused him to lose a huge chunk of his annual income. He discusses with great honesty what it was like to be in such dire straits with a family to support and why he chose to be totally honest with his children about their situation. Matt also shares the lowest point - being forced to buy York Peppermint Patties instead of birthday cake, because that was all they could afford. To this day, Matt and his family have Peppermint Patties on birthdays as a reminder of how far they’ve come.

Matt discusses his experience in the military and the decision to leave the Air Force to give corporate America a shot. He talks about some of the frustrations of his corporate job and what eventually pushed him in the direction of entrepreneurship. Matt shares insight into the 7-year grind of transitioning from his corporate job into being a full time entrepreneur.

As they close out their chat, Jeremy and Matt talk about some of the things that have inspired him along the way and how he’s managed to transform his business from 1 used gumball machine in a restaurant to a flourishing million-dollar business. He also discusses the decision to franchise and what it’s like to see the success of his franchisees. Matt closes with his proudest moment: being able to pay cash for his kids’ college tuition. That’s the stuff a success story is made of.

Resources Mentioned on this episode

Direct download: mattmillerfinalinterviewfile.mp3
Category:Inspiration & Overcome Challenges -- posted at: 5:00am CDT

Kenny Kane has been coding since the age 13 and began his career as a pharmacy technician at the age of 15.  

Kenny is COO and Cofounder of StupidCancer.org where he oversees eCommerce, content curation,and much more. He has also helped develop corporate relationships such as Siemens, General Motors, Seattle Genetics and many more.

Here’s a glimpse of what you’ll learn:

  • [0:41] Jeremy’s introduction of Kenny Kane, co-founder of StupidCancer.org
  • [1:10] What best tips do you have to help people increase their eCommerce business.
  • [3:07] What has been one of your proudest moments in your eCommerce journey?
  • [4:02] Winning Non-Profiteer of the Year.

In this episode…

Working in the nonprofit space isn’t for everyone. It comes with its own set of unique challenges, but it also can be tremendously rewarding. Kenny shares some of the ups and downs of the business, offering valuable insight into how he managed to grow the Stupid Cancer eCommerce business so effectively.

Kenny gives his top tips for fellow eCommerce professionals - offering tactical ideas that can truly transform your business. His main tip? Find the intersection of minimum orders and profit. Kenny also discusses the value of finding ways to improve efficiency by automating wherever possible.

Jeremy asks about the proudest moments of Kenny’s experience with Stupid Cancer. Kenny gives insight into the pride he feels in seeing people posting pictures of their shirts and the difference it makes in their lives. He talks about how rewarding it is to be a part of helping them come to terms with their cancer diagnosis.

In closing, Kenny discusses what it was like to be named Nonprofiteer of the year by the NYC chapter of the Young Nonprofit Professionals Network. He also talks about his role in YNPN today and why he’s passionate about the work they do.

Resources Mentioned on this episode

Direct download: kennykaneonequestionfile.mp3
Category:One Question - What Inspires You? -- posted at: 5:00am CDT

Eytan Wiener is co-founder and COO of Quantum Networks, founded with Ari Zoldan and Jonathan Goldman. They grew from 0 to $30million in sales in just under 4 years.  They sell items such as wireless routers, signal boosters, hard drives and much more. It all started with Eytan and 2 friends in a cubicle.

Here’s a glimpse of what you’ll learn:

  • [0:41] Jeremy’s welcome and introduction to this episode with guest Eytan Wiener, co-founder of Quantum Networks.
  • [1:22] Eytan’s background in dental school and his motivations for initially pursuing that career.
  • [2:47] Some tips you can implement to boost your business.
  • [4:43] The main channel people should be thinking about.
  • [6:12] What was working early on?
  • [9:54] What was working for you with SEO and online to gain customers?
  • [18:12] Some surprises for Eytan as far as conversion.
  • [22:30] Talk about the checkout process - what do you do to optimize that?
  • [33:57] What can you do without redoing your whole site to make it easier to use on a mobile device?
  • [39:40] Tips on pricing products.
  • [46:12] What are some things you look for in what to sell next?
  • [50:40] What else works as far as increasing the dollar value of a customer who is shopping for something else?
  • [52:12] Some examples of a value add that customers respond to.
  • [54:19] What’s your process for dialing in tech support in order to add value to the customer.
  • [58:47] Some things you can do outside of your website to improve quality and sales.
  • [01:13:22] Discussing the process of hiring and one of Eytan’s favorite hires for the company.
  • [01:24:41] What was the biggest gamble you’ve taken with products?
  • [01:28:32] What were some of the challenges early on compared with today?
  • [01:33:45] What’s your biggest challenge today?
  • [01:42:40] What makes a company decide to release numbers publicly?
  • [01:46:16] How to connect with Eytan.
  • [01:47:11] What do you see in the future for the company?

In this episode…

From the early days of being 3 friends in a cubicle to running a multi-million dollar company, Eytan and his partners have gained a lot of insight into what works - and what doesn’t - when it comes to growing a business. Throughout this chat with Jeremy, Eytan shares tips and strategies, obstacles, wins, and much more. With an impressive evolution from idea born in a cubicle to planning for what will certainly be a hugely successful future, it’s clear Quantum Networks is here to stay.

Eytan discusses how the Quantum team decided which channels to focus on - and how that’s changed through the years. He also gives insight into why it’s essential to focus on checkout efficiency and offers a tip that can help your business gain the edge over the competition. Eytan goes on to discuss some of the early products Quantum offered and the evolution they’ve seen in terms of product offerings.

Eytan shares one of his key strategies for attracting customers: content. He discusses why posting quality content helped them in the early days to gain customers and grow as a business. Eytan also talks about the value of continuing to focus on content, even after you’ve found success.

In closing, Eytan and Jeremy discuss some early challenges for Quantum, as well as the biggest gamble they took in early on. Eytan also shares the biggest challenge they faced in the beginning, along with their biggest challenge today. Even with a few bumps in the road, there’s no doubt Quantum has found their niche and they continue stand above the rest.  Eytan shares actionable tips and valuable insight to help other ecommerce businesses gain the edge.

Resources Mentioned on this episode

Direct download: eytanwienerfinalinterviewfile.mp3
Category:Sales and Revenue -- posted at: 5:00am CDT

Steve Chou is founder of bumblebee linens and mywifequitherjob.com He is a smart dude ...how do I know that? Because he has bachelors and a masters degree in electrical engineering from Stanford University.

He not only runs multiple six figure businesses but also is a hardware engineer by day and entrepreneur by night - in addition to being a husband and dad of 2 kids.

We met at a mastermind meeting that John Corcoran and I put together SF.

Here’s a glimpse of what you’ll learn:

In this episode…

Steve Chou is no stranger to navigating the world of ecommerce and coming out on top. Steve’s business, Bumblebee Linens, has become hugely successful - being featured on the Today Show and in magazines like Real Simple, Brides, Martha Stewart Weddings, and many others.

In this short chat with Steve, Jeremy asks for some actionable tips and strategies that can help people grow their ecommerce business. Steve discusses the difficulty of being seen in a highly saturated market, which has been commoditized by Amazon. He shares some tips to help your business gain traction in a highly competitive market.

Steve discusses the value of establishing your own brand presence in the market and he offers insight into how you can do that: content. Steve talks about why it’s important to put out content and how it helps you connect with your target market and, therefore, grow your business.

Steve goes on to discuss how he uses this content strategy during product launches and why it helps him sell products.

Resources Mentioned on this episode

Direct download: stevechouonequestionfile.mp3
Category:One Question - What Inspires You? -- posted at: 5:00am CDT

Jason VandeBoom is founder of ActiveCampaign which is a web based marketing platform that helps hundreds of thousands of small businesses improve and automate their marketing.

Here’s a glimpse of what you’ll learn:

  • [0:40] Jeremy’s welcome and introduction to this episode with guest Jason VandeBoom, founder of ActiveCampaign.
  • [2:43] Who should be using ActiveCampaign?
  • [3:30] Jason discusses the evolution of ActiveCampaign since its beginning in 2003.
  • [7:24] Transitioning from multiple products to focusing solely on email marketing.
  • [8:01] Some misconceptions about ActiveCampaign.
  • [11:01] Jason discusses some things he’s had to “put his foot down” about in order to ensure value added marketing by clients.
  • [13:39] Do you actively pursue partner campaigns?
  • [17:24] Some of the most popular integrations ActiveCampaign offers right now.
  • [21:22] Jason’s introduction into the tech field.
  • [23:53] Jason’s original aspirations as a young person.
  • [27:45] Jason’s work experience in web design and contact management.
  • [31:47] The evolution of the ActiveCampaign product offerings after starting email marketing.
  • [40:03] Some other challenges ActiveCampaign faced.
  • [45:06] Some actions that it takes to have a client enter the sales pipeline.
  • [56:35] Some of the biggest challenges ActiveCampaign is facing now and how Jason plans to overcome them.
  • [1:02:43] Some of the milestones of the last 5 years.
  • [1:07:18] What’s been the lowest point for ActiveCampaign?
  • [1:08:34] What was the most painful part as far as products?
  • [1:10:11] How do you disconnect from that level of stress when you go home?
  • [1:11:46] The proudest moment for ActiveCampaign.
  • [1:12:36] What are you most excited about in the future of ActiveCampaign?
  • [1:13:32] The proudest customer experience you’ve had.
  • [1:14:29] What’s the most unique type of business you work with?
  • [1:15:10] Jason’s final thoughts.

In this episode…

For Jason VandeBoom, finding success with his flourishing company ActiveCampaign came with its fair share of bumps in the road. From the early days of the company back in 2003, there has been an evolution of both product offerings and its approach to the customer experience. Jason discusses everything from the start of ActiveCampaign to the obstacles they’ve faced as they’ve grown.

In the early days of ActiveCampaign, they were a product focused company. Jason discusses how they evolved into email marketing and what encouraged them to pursue a more focused avenue. He also shares the process of introducing email marketing as a product offering and how it grew from a small option to their main focus.

Jason goes on to discuss in more detail the process of transitioning from 8 products to focusing on email marketing. He shares how the transition began in 2010 and why it took until 2014 to complete the process. Jason also offers insight into some common misconceptions about ActiveCampaign and how they deal with these issues.

As they continue their chat, Jason and Jeremy discuss how ActiveCampaign uses partner campaigns to add value to the client. He gives insight into some of the more popular integrations and how their products evolved after the introduction of email marketing. In closing, Jason shares the high point, low point, and some milestones for the company, as well as what he sees in the future of ActiveCampaign as it continues to grow.

Resources Mentioned on this episode

Direct download: jasonvandeboomfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Craig Ballantyne has helped over 1.5 million people with his Turbulence Training and Home Workout Revolution exercise programs.

He has been a fitness expert to Men's Health magazine since 2000, and is co-owner of the popular success newsletter, EarlytoRise.com, where they reach hundreds of thousands of people daily with success, fitness, and self-improvement advice.

He is the author of The Perfect Day Formula: How to Own the Day and Control Your Life.

Here’s a glimpse of what you’ll learn:

  • [0:37] Jeremy’s introduction of Craig Ballantyne, founder of Early to Rise and author of The Perfect Day Formula.
  • [1:14] What’s been the lowest moment, and how did you push through it?
  • [3:28] Dealing with severe anxiety and overcoming it.
  • [3:58] One of Craig’s proudest moments.
  • [4:49] The inspiration behind The Perfect Day Formula Book and the kit.
  • [6:52] What is The Golden Ticket?
  • [7:46] Some flaws Craig has discovered when people follow the Perfect Day Formula.
  • [9:55] Where to find The Perfect Day Formula and get more information about it.
  • [10:55] What else do we need to know about The Perfect Day Formula?

In this episode…

It’s clear Craig has a solid background in helping people maximize their health and therefore their lives. Not only is he a proven fitness expert, but Craig is also a master at helping people add structure to their lives and create more freedom through his book, The Perfect Day Formula. Like all success stories, Craig’s has its share of ups and downs.

For Craig, the lowest point came back in 2006, when he found himself struggling with severe anxiety attacks. Craig discusses what it was like to experience these attacks daily, for a period of about 6 weeks, and how he was able to overcome the anxiety. He offers insight into how the formula he shares in his book played a key role in helping to improve Craig’s health and life by getting rid of anxiety and understanding how to better manage it when it starts to come back.

Craig goes on to discuss some of his proudest moments over the years. For him, getting his book published was a huge moment and one that gives him a sense of pride. Craig also discusses taking over Early to Rise and the thrill of the Toys for Tots drive he does each year. For Craig, success comes in many forms, most notably in helping others.

In closing, Craig and Jeremy talk about The Perfect Day Formula, the Kit, and The Golden Ticket. Craig offers insight into how the Kit sets people up for success and gives a glimpse into what’s included in the Perfect Day Kit. He goes onto share one flaw he’s seen in people following the Formula and how to avoid falling into this trap yourself. Craig offers one last piece of advice: creating more structure in your life will actually create more freedom.

Resources Mentioned on this episode

Direct download: craigballantyneonequestionfile.mp3
Category:One Question - What Inspires You? -- posted at: 5:00am CDT

Mike Arsenault is cofounder of Rejoiner. Rejoiner is a software for ecommerce companies that helps drive faster revenue growth. They have helped over a thousand companies including Guess, Hallmark, and many more… And to date, their customers have generated an additional 68,268,068.79 in revenue using their software.

They have a strong value proposition -- “Done with you” service by a team of ecommerce email marketing experts WITH a guaranteed ROI every month.

Here’s a glimpse of what you’ll learn:

  • [0:00:53] Jeremy’s welcome and introduction to this episode with guest Mike Arsenault, founder of Rejoiner.
  • [0:01:52] Mike explains the revenue numbers and what fuels that.
  • [0:02:31] How have people generated that revenue with Rejoiner?
  • [0:03:35] Mike breaks down a customer case study to discuss what worked and what didn’t work.
  • [0:06:45] Discussing what works well with the welcome series.
  • [0:09:01] Mike’s inspiration behind creating Rejoiner.
  • [0:12:16] The psychology of cart abandonment.
  • [0:17:49] What comes after the “Win Back” series?
  • [0:21:48] Mike explains the “Done with You” approach.
  • [0:27:59] How do you decide on price point?
  • [0:28:58] Mike discusses the guaranteed ROI.
  • [0:32:39] The big lessons Mike learned from his parents.
  • [0:39:36] What made you decide to take the opportunity at Grasshopper?
  • [0:47:18] Mike discusses the benefits of attending Rhode Island School of Design in building his business.
  • [0:53:50] The decision to leave Grasshopper to pursue Rejoiner full time.
  • [1:00:00] What worked for building awareness of the Rejoiner brand?
  • [1:07:31] Mike discusses some of the breakthroughs they had with the product.
  • [1:14:20] The future for Rejoiner.
  • [1:16:46] How do you manage all of the software you use?
  • [1:19:37] The low point for Rejoiner.
  • [1:21:11] What kind of feedback did you get on the spot?
  • [1:22:25] Why they were very high points and very low points at the same time.
  • [1:22:57] One of the proudest moments for Rejoiner.
  • [1:23:32] What did you think back on when you hit the first million?
  • [1:25:28] At what point did you feel a lot of momentum?
  • [1:26:25:] How to find out more about Rejoiner.

In this episode…

Mike Arsenault shares his journey to success with his revenue-maximizing ecommerce software solution, Rejoiner. From his early days just out of college to his formative time spent at Grasshopper, it’s clear Mike has been an ambitious doer from the start. He discusses how the idea for Rejoiner and the motivation behind creating it as a stand-alone software solution.

Mike shares insight into the concept of being a “Life Cycle Email Solution” as well as how they designed the software to generate emails according to where the customer is in that cycle. He also delves into a customer case study, discussing what worked and what didn’t work as Rejoiner worked to solve cart abandonment issues and beyond.

Mike takes us on the journey from his time at Grasshopper to his decision to leave the company to focus on Rejoiner full time. He shares insight into the highs and lows of the evolution of Rejoiner, and what he sees as some of the big breakthroughs they’ve had along the way.

In closing, Mike shares some solutions they use behind the scenes to help manage Rejoiner and a glimpse into the future of this booming business.

Resources Mentioned on this episode

Direct download: mikearsenaultfinalinterviewfile.mp3
Category:Sales and Revenue -- posted at: 5:00am CDT

Today we have Ethan AndersonCo-founder of MyTime, where you can book appointments for anythingonline like haircuts, oil changes or even dental exams and haveover 2 million businesses to choose from.

Previously he founded Redbeaconwhere they raised $7.4million and grew the team to over 20 peoplebefore they were acquired by Home Depot.

Ethan has a very interestingbackground going from Duke economics to Harvard MBA working atMcKinsey,  Buy.com, Starbucks, Clorox, Google to founding 2companies and one with a successful exit.

Here’s a glimpse of what you’lllearn:

  • [0:37] Jeremy’s introduction of Ethan Anderson,founder of MyTime.
  • [1:33] Falling off a glacier.
  • [6:45] Other thrill seeking adventures Ethanhas been on and how that influences his approach tobusiness.
  • [8:45] Ethan’s first passion and the path hesaw for his life.
  • [11:25] The best advice Ethan’s father gavehim.
  • [12:44] Ethan discusses one of his earlybusinesses.
  • [16:55] The opportunity at Buy.com.
  • [20:07] Ethan’s greatest memories of workingwith Google.
  • [25:09] The sale of Redbeacon and how theycelebrated.
  • [28:29] How winning TechCrunch50 helpedRedbeacon catch the attention of Home Depot.
  • [29:30] How soon after Redbeacon sold did youstart up MyTime?
  • [31:15] How to connect with Ethan.

In this episode…

A thrill-seeker at heart, EthanAnderson is no stranger to working hard to bring a vision to life.From falling off a glacier - and surviving - to having huge successin the business world, Ethan shares insight into what makes himtick and how he’s managed to embrace all things entrepreneurial andtruly flourish.

Ethan gives us a glimpse intohis journey from budding politician to entrepreneur and how being athrill-seeker helped him succeed in the uncertain world ofentrepreneurship. Following his father’s advice (do the things youwant to do and do them well), Ethan went from Buy.com to Google toStarbucks (and many other exciting companies) before founding hisown company, Redbeacon.

He shares what it was like towork so hard to bring an idea to life and then receive tremendousaccolades at TechCrunch50 in 2009 - where they were named the topstartup of the year. It was that recognition, Ethan says, that ledto Home Depot approaching them and eventually buyingRedbeacon.

Ethan goes on to share theinspiration behind MyTime and why he wasted no time in starting itup after selling Redbeacon. Ethan’s drive is evident, as is hisability to find a niche and excel in all that he does.

Resources Mentioned on thisepisode

Direct download: ethanandersononequestionfile.mp3
Category:One Question - What Inspires You? -- posted at: 5:00am CDT

Travis Lee coFounded 3D Mail Results with his dad Keith Lee in 2007. 3D Mail has helped over 10,000 business owners increase the response and profit using direct mail. They help direct mail marketers increase their return using clutter busting 3D mail products and grabbers. They have a selection of over  600,000 promotional products you can use to make sure customers or prospects never forget about YOU!  

Here’s a glimpse of what you’ll learn:

 

  • [0:24] Jeremy’s introduction of Travis Lee and his company, 3D Mail Results.
  • [1:20] How Bill Glazer got started using Travis Less’ service.
  • [3:58] How his mastermind group encouraged him to create the business.
  • [5:30] How Jeremy first began working with his father.
  • [7:01] What Travis wanted to do when he was young.
  • [8:47] Things Travis’ son wanted to do in order to make money.
  • [9:50] Getting new ideas from walking through toy stores.
  • [16:40] The benefits of getting on the phone with your clients.
  • [17:55] The type of people who Travis’ company sells to.
  • [19:33] How big name marketers use 3D mail for great results.
  • [25:13] How 3D marketing plays on the human bent toward curiosity.
  • [26:30] Why people don’t use 3D Marketing.
  • [34:59] Campaigns that work for dentists, etc.
  • [38:50] Timeframes for doing follow up in varying niches.
  • [45:20] Ideas for choosing the right 3D mail piece.
  • [48:25] Follow ups for new residents to the area.
  • [56:40] The most successful campaigns Travis has seen.
  • [1:04:00] The biggest mistakes people make using 3D mail.
  • [1:07:00] One of the “foul ball” experiences Travis went through.
  • [1:10:00] One of the “home runs” Travis’ company did for a client.
  • [1:14:05] How you can connect with Travis and 3D Mail Results.

In this episode…

Travis Lee has grown up seeing the power of marketing, literally. His father was involved in mastermind groups with the likes of Bill Glazer and Frank Kern and Travis learned early on how effective a professional and consistent direct mail campaign could be. After he graduated from college his father insisted that he listen to a set of tapes that set him on his way to becoming a direct response marketer in his own right.

Teaming up together, Lee and his Dad have created www.3DMailResults.com, a direct mail company that does things a bit out of the ordinary along the lines of what Travis saw from his Dad’s friends in the past. 3D Mail Results sends out what was once called “lumpy mail” - envelopes with small sized items inside that attract attention and spark curiosity. On this episode of Inspired Insider you’re going to hear a wealth of success stories and ideas for how these kinds of creative mailings can increase business in incredible ways.

The allure of “lumpy mailers.”

Imagine pulling up to the mailbox and grabbing the pile of envelopes that are typically there. As you do, you feel something hard and, well, lumpy in the stack. Your mind immediately begins to wonder what was sent to you that feels to big and unusual. That’s the power of 3D Mail Results’ marketing methods. The unusual shape and feel of the items they send out start their magic by piquing curiosity, increasing the open rate of their marketing messages dramatically.

Receiving a 3D Marketing Results package goes beyond curiosity… it also lodges in your memory because of the creative angle of the marketing message coupled with the small item that goes along with it - a boomerang for a “we’d like you to come back” appeal, a pill bottle for accompanying a “aren’t you sick of high insurance rates” advertisement. You get the idea? This creative brand of marketing can increase your business significantly, so make sure you listen to the ways Travis Lee’s company could make it happen for you.

If you need a boost to your bottom line this creative method of direct mail marketing could get you more return clients and new customers than any other, the stats prove it. Be sure to take the time to listen to the is great conversation that features Travis Lee of 3D Mail Results. It’s on this episode of Inspired Insider.

Resources Mentioned on this episode

Direct download: travisleefinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Laura Roeder is the founder of MeetEdgar.com which is a social media automation tool designed to prevent updates from going to waste. Basically you don’t have to keep feeding in posts because it recycles them for you! Since Edgar's launch they have grown to 16 employees and  have more than $2.8 million in annual recurring revenue  AND they've bootstrapped the entire way.

 

Here’s a glimpse of what you’ll learn:

 

  • [0:24] Jeremy’s introduction of Laura Roeder, founder of Edgar.
  • [1:09] One of the lowest points in Laura’s entrepreneurial career.
  • [3:30] Working out the details of leaving the partnership.
  • [4:58] Laura’s proudest moment with Edgar.
  • [5:56] Tips for keeping the company culture healthy.
  • [7:05] Tools the team uses.
  • [7:25] Mentors in Laura’s life.
  • [9:03] The time savings that Edgar provides.
  • [10:31] Laura’s favorite success stories from Edgar clients.

In this episode…

For every entrepreneur who gets involved in a partnership situation it’s clear from the outset that there will be difficult moments keeping the partnership healthy. For Laura Roeder, that was not such a big deal. What she found to be extremely difficult was when she discovered in her own heart that it was time to move on from the company she had helped the founder establish and build.

The relationship she had developed with her co-founder was strong, which is what made it so hard to break the news that she had decided to leave. On this episode of Inspired Insider Laura shares the difficulty of that decision, how she broke the news, and the results that came of it.

Laura Roeder also shares some tips on this episode for co-founders or teams about how to discuss and structure agreements centered around the eventuality that one of the parties might leave the company. It’s something that was not done in her experience which she suggests that everyone in a partnership or co-founder situation address from the outset.

Team culture: Tips to make it healthy

Laura Roeder loves working with the team she’s gathered to make Edgar a terrific social media management system. The culture is great, the team actually enjoys working together, and the chemistry is great. On this episode Laura shares some of the things they do to keep the culture strong. You won’t want to miss her fun ideas, on this episode of Inspired Insider.

Resources Mentioned on this episode

 

Direct download: lauraroederonequestionfile.mp3
Category:general -- posted at: 5:00am CDT

Roy Krebs is cofounder of Natural Stacks with Ben Hebert (A-BEAR). Natural Stacks creates open-source dietary supplements for optimal performance. One of their flagship products CILTEP® is a nootropic used by athletes, rocket scientists and silicon valley execs. They founded Natural Stacks in 2013 and generated 7 figures in their first year. We have a lot to learn from them on building a business.

Here’s a glimpse of what you’ll learn:

  • [1:02] Jeremy’s welcome and introduction to this episode with guest Roy Krebs.
  • [3:14] Roy shares his experience with Martin Jacobson, winner of the 2014 World Series of Poker.
  • [11:08] The importance of high-profile testimonials for the Natural Stacks products.
  • [11:52] The typical wants and needs when a celebrity is considering being sponsored by your product.
  • [14:34] How Roy got Dave Asbury on board with Natural Stacks.
  • [16:36] The inspiration behind the name of one of their flagship products, Ciltep.
  • [31:06] The thought process behind the open-source approach.
  • [35:22] Some of the concerns they dealt with early on in Natural Stacks.
  • [37:05] The process of patenting Ciltep.
  • [41:58] How Roy tackles his day.
  • [49:42] The role of clinical trials in product development.
  • [52:52] The decision to move from remote workers to creating a central office in Austin, TX.
  • [1:03:25] The move to transition to a new team of people and why they felt it was necessary.
  • [1:15:47] What Natural Stacks intends to focus on during the clinical trials.
  • [1:18:01] Getting the products ready for the market.
  • [1:27:37] The process from product launch to starting to get sales.
  • [1:37:44] What’s in the pipeline for Natural Stacks.
  • [1:41:30] What’s worked in marketing for Natural Stacks?
  • [1:48:52] What eCommerce platform has worked well for Natural Stacks?
  • [1:54:57] The low point for Natural Stacks.
  • [1:58:01] The proudest moments for Natural Stacks.

In this episode…

Entering the natural products marketing doesn’t come without challenges. From gaining trust to attracting high-profile testimonials, every detail matters to the future of your business. For Natural Stacks, the focus on producing top quality products with full transparency has been at the core of everything they do. Why full transparency? Well, as co-founder Roy Krebs explains, it’s the best way to gain trust and create products you can truly believe in.

The open source approach of Natural Stacks truly makes it stand out among competitors. Roy explains their disclosure of every last detail of each ingredient and why it’s something Natural Stacks will always do. He also shares how building that level of trust eliminates the worries that might normally cross your path as the business grows. It’s this level of integrity and quality, Roy says, that has attracted high-profile people like Martin Jacobson, Dave Asprey, and Tim Ferris to their line of products.

Roy discusses the decision to patent their flagship product, CILTEP and the process of doing so. He also shares the value of product testing and clinical trials in order to gain even more credibility in the market.

As they approached the launch of CILTEP, Natural Stacks knew they had to spread the word in order to enter the market with a bang. Roy shares their strategies after production and why they chose to send out a bunch of free product in order to support their launch.

Roy’s optimism is clear throughout this conversation and it’s obvious that it’s played a key role in the success of the company. In closing, he shares the low point and high point of the evolution of Natural Stacks and what’s coming next for this flourishing natural products company.

Resources Mentioned on this episode

Direct download: roykrebsfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Matt Geddie is coFounder of Skinny and Company. They sell Coconut Oil products that have its origins in the jungles of Vietnam. They bootstrapped the company to over 800K in revenue per year and have a special patent pending technology on how they extract the coconut oil.

 

Here’s a glimpse of what you’ll learn:

  • [0:11] Jeremy’s introduction of today’s guest, Matt Geddie.
  • [1:28] The lowest moment Matt has experienced as an E-commerce vendor.
  • [3:27] The proudest moment Matt has experienced.
  • [4:19] How Matt got attention at their most successful trade show.
  • [5:41] The power of a unique product story.
  • [6:09] Why “Skinny and Company” as a brand name.
  • [7:10] Final advice for E-commerce businesses.

In this episode…

What would you do if you had your biggest day of product sales ever - 11000 orders - and the next day discovered that you couldn’t fulfill those orders?

That is exactly what happened to today's guest, Matt Geddies, founder of Skinny and Company,  a manufacturer of coconut oil products that are taking the market by storm. On this episode you were going to hear that story, how they overcame that crushing news, and how they've moved forward to dominate their space in the industry.

Crushing it at a trade show and the power of a compelling product story.

It's easy to create a product. It's easy to sell it. But it's not easy to create a compelling story behind the product that motivates people to purchase it and remain loyal customers. Matt and his team experience their greatest success that a recent trade show where their product became one of the most in-demand items in the convention hall. He says that the secret was simply telling the story of the product and standing back to take the orders as they came in.

Does your product have a compelling story? If not, how can you position it in a way that the story behind it rises to the surface? These are the things today's gas, Matt Geddies recommend to E-commerce businesses he wants to take the next step toward making their company shine. You can hear Matt's story and his advice on this episode.

Resources Mentioned on this episode

Direct download: mattgeddieonequestionfile.mp3
Category:general -- posted at: 5:00am CDT


Roger Sharpe who is one of the most idolized people in pinball history. He is the Babe Ruth of pinball when he called his shot in 1976 to help legalize pinball. Roger was considered one of the top players in the world  and now his sons are among the top in the world also. He has worked in game licensing and marketing for over 35 years.

 

Here’s a glimpse of what you’ll learn:

 

  • [0:24] Jeremy’s introduction of Roger Sharpe, pinball businessman and legend.
  • [1:40] Why Roger gets emotional talking about his life and career.
  • [4:15] When Roger’s sons began to beat him at pinball.
  • [9:30] How a person trains for a pinball tournament.
  • [15:02] The winnings of major pinball tournaments.
  • [16:10] What was the pinball game Roger dominated the most?
  • [18:15] The thought process behind designing pinball machines.
  • [27:44] What makes a pinball game more expensive or costly?
  • [31:15] How Roger got to own the first pinball game ever patented.
  • [35:35] The origin of Roger’s pinball book.
  • [40:00] Roger’s young life and what he aspired to and did as a kid.
  • [48:50] How the desire to be good a pinball came about.
  • [53:40] The “Drunk History” thing Roger was involved in (see it below).
  • [57:05] How Roger got the gig writing a feature in GQ Magazine.
  • [1:18:11] Strange laws surrounding pinball playing that Roger has experienced.
  • [1:23:01] Testifying in city council in New York City to get pinball legalized.
  • [1:30:10] The “Babe Ruth” type call Roger made in his demonstration.
  • [1:33:14] The most successful licensing deal Roger was able to put together.
  • [1:45:37] Working in marketing, tradeshows, and licensing for manufacturers.
  • [1:49:03] The mechanics of setting up a licensing deal.
  • [1:51:16] How licensing deals are partly predicting the future.
  • [2:10:10] Working with Arnold Schwarzenegger on a licensing deal.
  • [2:13:02] Roger’s lowest point in Roger’s life: The loss of his Dad.
  • [2:16:36] The proudest career accomplishments.
  • [2:19:13] The most difficult situation to track down to gain permission for a product.

In this episode…

When you think of pinball, you probably think of flashing lights, ringing bells, and distinctive sounds that only come from a pinball machine. That is the world of Roger Sharpe. Roger is a legend in the pinball industry, being one of the most successful pinball players in all history, and also a licensing agent and industry Rep. who has been very instrumental in shaping the industry.

On this episode of Inspired Insider, Jeremy talks with Roger about how he got into Penn ball in the first place, what it was about the game that drew his interest and kept him so absorbed in it, and how he carved out his place in the industry during the time when confusion about the nature of the very game he played was part and parcel of the era he lived in.

Roger has many observations to share from his time as a competitive pinball player and also from his experience in leading the charge for fairer laws regarding pinball machines and their use, and the licensing and distribution pinball machines as he worked for big manufacturers of the games. His lessons go beyond business, into all areas of life, thinking, and action.

On this episode Roger will share his lowest point in life, the death of his father, and also his highest points both in life and in his career. It's obvious from listening to Roger that he still has passion for the game that brought him notoriety and opportunity.

Resources and People Mentioned on this episode

Direct download: rogersharpefinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Matt Miller is Founder of School Spirit Vending. The combined efforts of his business and his franchisees, allowed them to sell  over 5 million stickers last year alone while helping schools raise funds.  School Spirit Vending has accumulated over $12 Million in sales over the past few years.

Here’s a glimpse of what you’ll learn:

  • [0:36] Jeremy’s introduction of Matt Miller, founder of School Spirit Vending.
  • [1:07] Did you ever think you’d sell over $12M in stickers?
  • [1:48] What were you thinking when you first started this? What were your goals?
  • [2:52] What was really tough back when you were trying to dig yourself out of that hole?
  • [4:45] How do you handle things like that with your family?
  • [6:32] What was your low point and how did you push through?
  • [8:55] Your proudest moment?
  • [9:47] What do you do today that makes you realize how far you’ve come?
  • [11:53] Where you can find Matt.
  • [13:10] Tell us about your comic book company.

In this episode…

Sometimes success comes after you’ve hit rock bottom. For Matt, the journey to success was paved with many struggles and - at times - wondering how he and his family would survive. In this open and inspiring chat with Jeremy, Matt shares his low point, his high point, and what it’s been like to overcome so much along the way.

Selling $12 million in stickers through his vending machines didn’t come easy. In fact, Matt hit a very low point before working his way to this level of success. He discusses some of the lowest point in his journey, including collecting aluminum cans with his son to survive. Matt also gives us insight into how his family honors the struggles of the past in order to always remember how far they’ve come.

After working so hard to dig his way out of a hole, Matt has seen many high points. One of the highlights was when they attending their very first trade show and got affirmation that what School Spirit Vending had to offer was, in fact, something of value. He also discusses the feeling of gratitude and pride he has knowing that he’s able to pay cash for college tuition so his kids don’t have to incur debt.

In closing, Matt discusses a passion project, a comic book series called Marlin and Percy. As a comic book lover, he was inspired to create this series as a way of offering parents a principle-based comic as an alternative to some of the darker comics out there.

Resources Mentioned on this episode

Direct download: mattmilleronequestionfile.mp3
Category:general -- posted at: 5:00am CDT

Dr. Lane Sebring has practiced medicine in Wimberley, Texas, for over 21 years.

He provides patients with a comprehensive healthcare experience and a “natural pharmacy” providing nutritional and herbal remedies.

​Dr. Sebring has served as a board examiner for the American Academy of Anti-Aging Medicine.

Dr. Loren Cordain the author of the Paleo diet stated that Dr. Sebring is the first physician to base his practice around the Paleo Diet, which he believes is the diet humans are designed to eat.

Here’s a glimpse of what you’ll learn:

  • [0:36] Jeremy’s welcome and introduction to this episode with guest Dr. Loren Cordain.
  • [1:24] The latest research he’s working on that he’s most excited about.
  • [4:27] What autoimmune diseases do you believe are most impacted by the Paleo diet.
  • [7:45] When do you think the paleo diet really caught on? And what caused this to happen?
  • [13:56] The landscape prior to Dr. Cordain’s book, The Paleo Diet.
  • [21:24] Dr. Cordain’s talk in Greece and how this helped him shift his focus to nutrition.
  • [25:13] What is considered the true Paleo Diet?
  • [34:28] Dr. Cordain’s research on dairy.
  • [39:25] The ideal protein to carbohydrate ratio for humans.
  • [40:28] The reasons for writing a revised edition of The Paleo Diet.
  • [48:56] What would you say is your proudest research development?
  • [50:57] How did Dr. Lane Sebring and Dr. Cordain meet?
  • [59:31] Dr. Sebring’s questions for Dr. Cordain.
  • [1:08:16] The evolution of Paleo and how it coincides with the advent of the Internet.
  • [1:21:04] Do you need to follow the diet strictly in order to see benefits?
  • [1:34:48] Enjoying the benefits of evolution without the violence of our current culture.
  • [1:38:53] Nutrition is applied biology.
  • [1:43:59] Looking at our hunter-gatherer ancestors to better understand our nutritional needs.
  • [1:46:17] Final thoughts.

In this episode…

When it comes to nutrition, there is much debate in the scientific community as to the best approach to optimize health while minimizing the risk of disease. It’s clear that Dr. Loren Cordain is the foremost expert in The Paleo Diet, which is why this discussion is such an important one. Dr. Cordain shares insight into everything from the basics of Paleo to the risk factors for autoimmune diseases to the influence of our hunter-gatherer ancestors on our current nutritional choices.

Dr. Cordain offers great insight into the beginnings of the Paleo diet, the study of which was ignited by Dr. Boyd Eaton in 1985. It was Dr. Eaton that inspired Dr. Cordain to join him as an advocate for Paleo and continue studying it’s short and long-term benefits for people of all ages. Dr. Cordain sheds light on everything from dairy to legumes to carbohydrates, as well as the realities of what our bodies are designed to consume.

Dr. Lane Sebring joins the chat to have an insightful conversation with Dr. Cordain, asking many high-level questions that allow us to better understand our nutritional needs as well as the many benefits of the Paleo diet. Their discussion helps us grasp the realities of evolution and the fact that, just 300 generations ago, we weren’t consuming dairy or legumes, which is why they can create problems for many of us.

As they close out their discussion, Dr. Sebring and Dr. Cordain offer some final thoughts on Paleo and how critical it is that we increase our focus on nutrition and the massive impact it has on humanity. They believe our biggest priority must shift to nutrition in order to eliminate health as our biggest problem. Dr. Cordain also pays homage to the people who laid the foundation for the work that he’s done, most notably Dr. Boyd Eaton.

Resources Mentioned on this episode

Direct download: lorencordainfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Jason VandeBoom is  founder of ActiveCampaign, which is a web based marketing platform that helps hundreds of thousands of small businesses improve and automate their marketing.

Here’s a glimpse of what you’ll learn:

  • [0:37] Jeremy’s introduction of Jason VandeBoom, founder of ActiveCampaign.com.
  • [0:57] What’s been the lowest point for ActiveCampaign?
  • [2:34] What was the most painful part as far as products?
  • [3:53] How do you disconnect from that level of stress when you go home?
  • [5:36] The proudest moment for ActiveCampaign.
  • [6:16] What are you most excited about in the future of ActiveCampaign?
  • [7:16] The proudest customer experience you’ve had.
  • [8:16] What’s the most unique type of business you work with?
  • [9:00] Jason’s final thoughts.

In this episode…

For Jason VandeBoom, growing his company, ActiveCampaign, hasn’t always been easy. Like most businesses, there have been bumps on the road and times when he wasn’t sure if they could keep pushing forward. Jason shares the high and low point for ActiveCampaign, along with some useful insight into how he’s grown the business into the success it is today.

What’s been the low point for ActiveCampaign? Jason discusses the low point, which came in 2008 after his honeymoon. When Jason returned from his 2-week honeymoon, things were not going well for the company. He offers insight into the cause of the problems and how they were able to move forward and overcome the issues. Jason also shares his key learnings from this low point and how he’s avoided similar problems later on.

Jason goes on to discuss one of the most painful parts of facing the issues in 2008 - realizing he had people focusing on the wrong product. He shares how long it took to regain stability, as well as the toll it took on him personally.

How do you disconnect from work when you go home? For Jason, disconnecting is a challenge. He shares how his family has helped him learn to disconnect and why it can be tough to do so when you’re passionate about the business.

What’s been the high point for ActiveCampaign? Jason shares why the past 6 months have been the high point for the company and some of the things that have contributed to their current level of success. He also discusses what’s next for ActiveCampaign and why the customer experience is so valuable to him. In closing, Jason leaves us with some final thoughts about how you can better utilize your time with automation.

Resources Mentioned on this episode

Direct download: jasonvandeboomonequestionfile.mp3
Category:general -- posted at: 5:00am CDT

Dr. Jonathan Carp Founded  MiracleNoodle after visiting a friend in Japan. The miracle noodles have zero calories and zero net carbs. The company has sold millions of packs of noodles worldwide and have been featured on Dr. Oz, Rachael Ray and all over the news and media.

Here’s a glimpse of what you’ll learn:

Pre-show banter (this is interesting stuff!)

  • [0:01] What Jonathan’s business does at trade shows.
  • [0:08] What’s in the pipeline for Jonathan and Miracle Noodle.
  • [0:31] Some products Miracle Noodle creates.
  • [1:03] The hardest products to source and produce.
  • [1:45] Keeping quality high for all products.
  • [2:41] This highlight of his last trip to Japan.
  • [3:37] Protecting your ideas in the industry.

Outline of the interview

  • [4:42] Jeremy’s welcome and introduction to this episode with guest Dr. Jonathan Carp.
  • [5:20] Who is Dr. Jonathan Carp? Here’s Jeremy’s introduction…
  • [5:49] How is it possible to create noodles with zero calories and zero net carbs.
  • [6:15] The target market for MiracleNoodle.
  • [7:06] What really works with boosting sales for MiracleNoodle?
  • [7:56] A fun split test they did for MiracleNoodle.
  • [9:35] Analyzing incoming traffic and adjusting targeting accordingly.
  • [10:27] Understanding analytics and how to focus your time where it will make the biggest impact.
  • [11:02] The challenge of segmentation and how to tackle it.
  • [11:53] The MiracleNoodle newsletter and how to create focused, effective content.
  • [14:01] The value of offering educational content in the newsletter.
  • [15:33] The role of retail distribution in MiracleNoodle’s success.
  • [16:54] Networking at tradeshows and how it helps you figure out what works.
  • [20:42] How did Jonathan know MiracleNoodle was ready for retail?
  • [21:20] The biggest challenges Jonathan faced as the business grew.
  • [23:35] Working with family in the business.
  • [25:18] The goals when they attend a tradeshow.
  • [26:42] How to attract attention and gain clients at a tradeshow.
  • [31:49] Mistakes Jonathan wished he had avoided.
  • [33:30] The why behind starting MiracleNoodle and the other businesses Jonathan created in the past.
  • [36:39] The advice Jonathan has received from friends in marketing.
  • [37:56] What did Jonathan want to be when he was young?
  • [41:44] The start of the journey for MiracleNoodle.
  • [46:52] Managing his time when starting the business and still running a busy practice.
  • [48:05] The decision to stop working full time in his medical practice.
  • [48:45] The process of sourcing his own product as the company grew.
  • [49:47] The very first MiracleNoodle product and the evolution of the company from there.
  • [50:17] The milestones of MiracleNoodle.
  • [52:06] Preparing for huge milestones, like being mentioned on Dr. Oz.
  • [55:20] How to set up a call center to support customer service needs.
  • [56:20] Tips for managing virtual staff.
  • [57:54] Finding the right fulfillment company for your needs.
  • [58:45] Other important milestones for the company.
  • [59:28] The evolution of MiracleNoodle products.
  • [1:00:29] The process of launching products.
  • [1:02:15] Other big challenges to look out for.
  • [1:04:22] Tools and technology they use to streamline systems and communication.
  • [1:06:57] Why they decided to switch to Shopify for their shopping cart.
  • [1:07:55] Tips on converting a customer into a subscription customer.
  • [1:09:48] The lowest point in the business for Jonathan and the proudest moment in the business.

In this episode…

Some people were born to bring ideas to life. Dr. Jonathan Carp is such a person. He’s been creating products for much of his life, so it only seems natural that he has created a product that has taken the world by storm. As a physician, Jonathan is passionate about including nutrition as a treatment to autoimmune diseases. So, when he discovered Shirataki noodles, an idea was born. By marrying basic marketing principles with a passion for offering natural, high quality, healthy foods, Jonathan has created a revolutionary product that has reached millions worldwide.

Today’s conversation centers around Jonathan’s ability to understand the market and allow the products to evolve accordingly. He shares the value of analyzing the audience in order to effectively capture the target market and grow the business. The Miracle Noodle line of products is all about healthy, delicious foods that can be enjoyed by anyone - including those with special dietary needs.

The company mission is all about traditional ingredients paired with educational content. The value of this comes from an understanding of the Miracle Noodle audience and customer base. Jonathan shares why you must devote time to understanding your audience and segmenting in order to deliver relevant content.

From retail distribution to fulfillment, Miracle Noodle faced its share of challenges along the way. The important thing in the journey, according to Jonathan, is to always focus on continuous improvements in all areas. It’s this focus on quality in all areas that created the opportunity for such high accolades from Dr. Oz, Rachael Ray, and many others.  

This interview with Dr. Jonathan Carp is filled with insight into challenges, key learnings, and major milestones a small business faces as it grows. From the start of the journey through the incredible success Miracle Noodle enjoys today, Jonathan maintains perspective and an understanding of what matters most - happy customers.

Resources Mentioned on this episode

Direct download: jonathancarpfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Mike Arsenault is cofounder of Rejoiner. Rejoiner is a software for ecommerce companies that helps drive faster revenue growth. They have helped over a thousand companies including Guess, Hallmark, and many more. And to date their customers have generated an additional $68,268,068.79 in revenue using their software.

Here’s a glimpse of what you’ll learn:

  • [0:51] Jeremy’s introduction of Mike Arsenault, cofounder of Rejoiner.
  • [2:04] The low point for Rejoiner.
  • [3:38] What kind of feedback did you get on the spot?
  • [4:52] Why they were very high points and very low points at the same time.
  • [5:24] One of the proudest moments for Rejoiner.
  • [5:59] What did you think back on when you hit the first million?
  • [6:45] At what point did you feel a lot of momentum?
  • [7:52] How to find out more about Rejoiner.

 

 

In this episode…

For any company, there are high points and low points - especially in the early stages. In this special episode of Inspired Insider, Mike Arsenault discusses the high point and low point of Rejoiner and the lessons learned along the way.

What was the low point for Rejoiner? Mike shares the process of applying for TechStars and Y Combinator - and why this was both a high point and low point for the Rejoiner team. The excitement of making it to the top 15 of TechStarts gave them a boost, but in the end they didn’t make it, which was a huge disappointment. Similarly, with Y Combinator, Mike shares the feeling of excitement to make it there, but the huge let-down of being rejected in the end.

What was the proudest moment for Rejoiner? For Mike, the high point was hitting the first million in revenue. He gives us insight into his reaction to this milestone and why - even though he was proud - he focused on what was next rather than dwelling on hitting this mark. For Mike, success was all about focusing on the future.

Mike also discusses what it’s been like to build a solid team and see them commit to the goals of the company on their own. For Mike, that means his team is hard at work hitting goals without him prompting them to do so. In his mind, this is also a high point and a huge accomplishment in the growth of Rejoiner.

Resources Mentioned on this episode

Direct download: mikearsenaultonequestionfile.mp3
Category:general -- posted at: 5:00am CDT

Joe Winke is the Founder of 3 companies... Healthy Surprise which is a subscription healthy snack box, The Dirt Personal Care company- which sells high quality personal items,  and Jambo Superfoods company  which is high quality herbal and cannibus infused edibles.

He has been featured by the Wall Street Journal, Oprah.com, Playboy.com and many others.

Here’s a glimpse of what you’ll learn:

 

Pre-show Banter

 

  • [0:01]  Joe’s explanations of some intriguing things posted on his Facebook page
  • [12:50] Joe’s travels to Africa.
  • [22:17] The Cannabis business, differences between states.

 

Introduction to this episode

 

  • [30:00] Jeremy’s introduction of today’s guest, Joe Winke.
  • [31:55] How Jeremy’s company got the name “Give Me The Dirt.”
  • [35:22] How Joe got started in business and personal development.
  • [39:00] Joe’s thoughts on rising early and getting things done.
  • [42:18] One of Joe’s first business ideas that never got going.
  • [45:00] How Joe wound up in Los Angeles on his first cross country trip.
  • [47:20] How saving up money allowed Joe to get started with his business ideas.
  • [48:33] The beginnings of www.HealthySurprise.com
  • [1:08:30] The growth pains and adjustments the business had to make.
  • [1:10:24] The next biggest wave of customers: Daily Deals/Flash Deals.
  • [1:13:50] Figuring out the pricing.
  • [1:18:00] How funding actually works when you raise capital for a startup, and the hard lessons Joe learned..
  • [1:23:26] The power of being honest with investors and suppliers when you face hard times.
  • [1:28:10] Pivoting from positioning as  a “grocery” business into a “gift” business.
  • [1:30:19] When vendors started coming to Joe to be a part of what he was doing.
  • [1:32:00] Customer feedback: lessons learned and reactions.
  • [1:34:20] Why Joe thinks his company survived when others haven’t.
  • [1:37:00] Lessons learned about shipping.
  • [1:38:00] The product as a gift: how it works to make that transition.
  • [1:41:33] Joe’s biggest lesson with HealthySurprise: Charge more.
  • [1:44:01] The current space needs for HealthySurprise.
  • [1:49:46] The biggest points of traction for the company.
  • [1:52:30] Endorsements, marketing efforts, and building authority.
  • [1:57:50] How to press forward and get to be the best at what you do.
  • [1:58:10] The creation of www.JamboSuperFoods.com and why Joe made the move.
  • [2:08:08] challenges and milestones with JamboSuperfoods from the first sale until now.
  • [2:14:04] Why Jeremy has Skubana as a sponsor.
  • [2:14:56] Joe’s lowest point in business.
  • [2:17:30] Joe’s finest moment.
  • [2:19:20] Why Joe describes himself as a mystic.

In this episode…

Joe Winke is one of those guys who grew up in an entrepreneurial family. His father was a businessman and early on Joe knew he probably would run his own business someday. By the time he finished college he was on his way to California to start a business, even though he didn't know what it would be. On this episode you were going to hear the story and the many successes and failures that have made his companies the outstanding businesses that they are.

Starting any business is difficult, but bootstrapping it from your own funds is probably the hardest way. So when he has done that with every business he has built, at least at the beginning stages, but is also a pro at navigating the fundraising aspects of a startup. His experiences and stories on this episode will equip you to navigate those waters as well.

A successful business that needed to do better.

Joe Winkes first successful business was www.HealthySurprise.com, a subscription service that provides healthy snack foods for people who are conscious of putting only the best things into their bodies. The business was doing great, but he knew it could do better. One of the most important steps he took to make that happen with pivoting the way the business was positioned and promoted. Instead of making it about groceries, he decided should be made out to be a gift. That one crucial pivot changed everything. Learn how he did it and why he did it, and how you can do the same when needed in your business. It's all on this episode.

How do you go about pricing your products? It's not an easy answer to come up with.  When he was building his business, healthy surprise, Joe Winke discovered that one of the biggest mistakes he had made was underpricing what he was offering. There were too many variables and overhead items and his margins were far too low. He got into a financial bind and one of the answers was to increase his pricing while increasing quality at the same time. Hear Joe’s lessons learned and how he made the adjustments on this episode.

What has been your lowest point in business? If you're like most entrepreneurs it probably had to do with tough times surrounding lack of sales or lack of profit. Joe Winke’s story is the same. On this episode you can hear how he struggled through his hardest moments, how he dealt with creditors, and the benefit was to be honest about his struggles from the start.

Resources Mentioned on this episode

Direct download: josephwinkefinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Today we have Travis Lee who coFounded 3D Mail Results with his dad Keith Lee in 2007. 3D Mail has helped over 10,000 business owners increase the response and profit using direct mail. They help direct mail marketers increase their return using clutter busting 3D mail products and grabbers.

They have a selection of over  600,000 promotional products you can use to make sure customers or prospects never forget about YOU!

Here’s a glimpse of what you’ll learn:

  • [0:37] Jeremy’s introduction of Travis Lee, co-founder of 3D Mail Results.
  • [1:26] One of the low points for 3D Mail Results.
  • [4:31] One of the home runs for 3D Mail Results.
  • [7:57] How to find out more about Travis.

For 3D Mail Results, the main focus is on helping businesses increase profits. They understand how to connect with your target and that’s why they have such a stellar track record of success. In today’s chat with Jeremy, Travis discusses one of the biggest home runs for the business, along with a “foul ball” - as well as some key learnings.

What was one of the “foul balls” for 3D Mail Results? Travis shares the story of some work they did for a client who was ready to try something new. They had traditionally done rather “boring” marketing and decided it was time to try something new. Travis and the team worked to put together something edgy and unique, which was exactly what the client was after. Despite their best efforts, the campaign failed spectacularly. The lesson? If something’s working, don’t change it.

What was one of the biggest home runs for 3D Mail Results? With so many clients who have had incredible results, it was tough for Travis to pick just one story to share. He tells us about one of his very first clients - a window washer - who was in need of a campaign to inject some cash flow into the business. The 3D Mail Results team came up with a unique approach to getting repeat business and the company saw extremely positive results. Travis shares how he applied this approach to other clients down the road and saw similarly positive results.

At the end of this short chat, Travis shares how you can access a free book through his site, which shares insight into getting results with direct mail.

Resources Mentioned on this episode

Direct download: travisleeonequestionfile.mp3
Category:general -- posted at: 5:00am CDT

Wim Hof  is known as "The Iceman" for his ability to withstand extreme cold and control his autonomic nervous system .Wim holds 21 world records, including one staying immersed in ice up to his neck for 1 hour and 52 min.He reached the top of Mount Kilimanjaro in his shorts within two days and taught a group of 27 people to do the same. He climbed Mount Everest wearing nothing but shorts and shoes He completed a half marathon above the arctic circle in Finland, in temperatures close to −20 °C (−4 °F) dressed in nothing but shorts. He even went to the opposite extreme and ran a full marathon in the Namib Desert without water.

 

Here’s a glimpse of what you’ll learn:

Pre-show banter (this is interesting stuff!)

  • [0:01] Wim doing some yoga atop a mountain.
  • [1:23]Wim’s viewpoint of conditions and control of the environment.
  • [3:01] Breaking mountain climbing records with untrained groups of people.
  • [8:42] The last group’s toughest challenges climbing Kilimanjaro.

Outline of the interview

  • [13:52] Jeremy’s introduction of Wim Hoff.
  • [15:14] Wim’s closest call - when he was closest to death.
  • [20:26] The instantaneous changes experienced in Wim’s training.
  • [22:51] Wim’s journey to the top of Mt. Everest - running a marathon in shorts only.
  • [27:17] The greatest challenge of climbing Everest.
  • [30:04] The physical disciplines Wim follows when engaging in an extreme endurance challenge.
  • [33:28] How long a group trains before climbing Kilimanjaro with Wim & the key components of the training.
  • [37:09] Daily habits to do for endurance and extreme training.
  • [39:00] The ability of human beings to tap into their own body chemistry.
  • [40:10] The instantaneous effects of Wim’s breathing methods.
  • [46:26] Jeremy’s experiences practicing Wim’s methods.
  • [52:13] Wim’s breathing practice when being immersed in ice.
  • [57:31] The impacts of pH levels on grief, stress, and other conditions.
  • [59:02] A variety of applications for Wim’s breathing protocols.
  • [1:01:13] Wim’s thoughts on why more people are not adopting his methods.
  • [1:02:13] Wim’s research and experience training others to control their immune systems.
  • [1:04:27] The mental part of these disciplines and the focus of the mind.
  • [1:07:08] The 4 days that trained people to overcome symptoms of sickness.
  • [1:10:05] Wim’s instruction of people with stage IV cancer.
  • [1:11:41] The types of people who could be helped by these breathing techniques.
  • [1:14:21] In an ideal world, how much time should be spent on breathing each day.
  • [1:17:24] How scientists explain the results of Wim’s results.
  • [1:19:58] What makes Wim want to do the extreme feats that he does.
  • [1:21:45] The hardest thing Wim has ever done - getting through to people.
  • [1:22:33] The loss of Wim’s wife and how he raised 4 kids on his own.
  • [1:25:02] A day in Wim’s life with 4 kids as a single dad.
  • [1:26:11] Wim’s first encounter with extreme cold.
  • [1:28:10] What attracted Wim to extreme cold?
  • [1:29:30] What Wim wanted to do when he grew up.
  • [1:30:17] Wim’s parents and what they did when he was a child.
  • [1:32:42] The lessons Wim learned from his parents.
  • [1:35:41] Early extreme feats Wim tried as a young man.
  • [1:36:43] Wim’s mission: To bring happiness, strength, and health to everybody.
  • [1:39:02] Wim’s lowest point and how he pushed through it.
  • [1:40:01] How Wim coped with the loss of his wife.
  • [1:41:40] Wim’s proudest moments.
  • [1:47:01] Why Wim believes that we have to change the world.
  • [1:49:23] What Wim suggests you should check out in his training.

 

In this episode…

Few people have established such a place of reverence in their particular field as Wim Hoff has. Wim is a very unorthodox example of a man who took his beliefs seriously and has fought to prove them to be true. Wim is affectionately known as “The Ice Man” because of his extreme endurance feats in cold temperatures. Wim has climbed Mt. Everest and Mt. Kilimanjaro among others, in nothing but his shorts. But that’s not all. He’s also trained others to do the same thing in relatively short periods of time, in an effort to prove that the human brain and body are capable of so much more than we have believed in the past.

 

Wim is a native of the Netherlands and is not University trained in science or conditioned professionally to be an endurance athlete. Even so, he’s been able to accomplish some of the most spectacular and truly unbelievable feats in the world. He first came into contact with exposure to cold when he was 17 years old and in his words, “The cold became my teacher.” Somehow that experience put him in touch with his body in new ways and he’s been experimenting ever since.

 

What motivates a man to do the kinds of things Wim does? He says it’s for two reasons: #1 - to bring health, happiness, and strength to all the children of the world. He truly believes that the breathing and conditioning methods he’s discovered can not only bring healing to the body but also peace to the soul. And #2 - to gain attention for the research and beliefs he’s pioneering in regard to how breathing and pH levels in the body impact sickness and health, endurance, and the ability to perform at a much higher level mentally.

 

Some of the most incredible results of Wim’s experiments is the effect his breathing techniques have had on sickness. In one instance, after training a group of people with his breathing practices, they were intentionally subjected to a particular strain of bacteria and their bodies were able to fight it off with incredible strength. Wim attributes the result to the higher pH levels of their bodies because of the breathing techniques they’d been practicing.

 

In Wim Hoff’s own life, his breathing techniques and mindset practices enabled him to push beyond the grief that threatened to consume him when his wife was killed in an accident. Wim is convinced that the mind is much more powerful that we have believed and that the right personal practices and disciplines can eliminate things like stress, worry, grief, and even physical sickness.

 

This is a very interesting, unbelievable conversation that I know you’ll enjoy. Please meet my guest, Wim Hoff.

Resources and People Mentioned on this episode

Direct download: wimhoffinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Roy Krebs is cofounder of Natural Stacks with Ben Hebert (A-BEAR). Natural Stacks creates open-source dietary supplements for optimal performance. One of their flagship products CILTEP® is a nootropic used by athletes, rocket scientists and silicon valley execs. They founded Natural Stacks in 2013 and generated 7 figures in their first year . We have a lot to learn from them on building a business.

Here’s a glimpse of what you’ll learn:

 

  • [1:42] Jeremy’s introduction of Roy Krebs, co-founder of Natural Stacks.
  • [2:18] The low point of Natural Stacks.
  • [3:23] The decision to start from scratch with the team and let almost everyone go.
  • [5:02] The proudest moment for Natural Stacks.
  • [5:50] Some of the best testimonials they’ve received for Natural Stacks products.
  • [8:31] Why they attended a conference around floating and how Natural Stacks products fit in.
  • [11:14] The benefits of floating.

 

In this episode…

Maintaining a positive mindset has certainly contributed to the success of Natural Stacks. This natural products company focuses on what matters most and maintains optimism at all times. The ability to focus on the positive, says Roy Krebs, has certainly paved the way for success for the Natural Stacks team.

What was the low point for Natural Stacks? Because of the optimistic approach of the Natural Stacks team, it can be difficult to point out a “low point”. But, for Roy, the low point came when they realized they needed to start from scratch with the team and let almost everyone go. This was tough, but a necessary step to create the success they knew Natural Stacks could achieve.

Roy also discusses some manufacturing challenges and why they’ve had to switch manufacturers a couple of times. Finding the right company to work with is essential, says Roy, because you have to be on target with your deadlines at all times.

What are some of your favorite testimonials for Natural Stacks? For Roy, hearing how the products have changed lives is truly the reward for the hard work they’ve done. He shares a few of his favorite testimonials - ranging from people who have cut back on medications to a man who regained his ability to read after using the products.

Roy also discusses how he discovered float tanks and why he uses them regularly. He shares why it feels like “meditation on hyperdrive” and how the Natural Stacks products seemed to fit into this lifestyle.

Resources Mentioned on this episode

www.NaturalStacks.com

Direct download: roykrebsonequestionfile.mp3
Category:general -- posted at: 5:00am CDT

Josh Dorkin started BiggerPockets.com from scratch 10 years ago and now has over 435K members. They have grown to be one of the largest and most reputable real estate community on the Internet with a forum that has over 900,000 posts! and they hold the #1 real estate podcast on iTunes. They attract more than 1k new members a day and help change people's lives to gain their own financial freedom through real estate!

Here’s a glimpse of what you’ll learn:

 

  • [0:00] Pre-interview banter: Things you’ll hear on this episode.
  • [6:10] Jeremy’s introduction of Joshua Dorkin and the BiggerPockets.com story.
  • [7:33] What Joshua wanted to be when he grew up.
  • [8:37] Things Joshua learned from his mother, a successful business woman.
  • [12:04] Why Joshua hated business school in college but discovered a passion for marketing.
  • [13:34] We all struggle and have to find our way via the journey.
  • [17:29] Dealing with the haters when BiggerPockets began.
  • [20:39] The most difficult parts of saying what he knew to be true even though he’d receive backlash.
  • [23:30] The most popular show on BiggerPockets: Investing With No Money.
  • [27:00] How Josh started out as a real estate investor.
  • [30:30] How Josh saw the real estate bubble in CA before it popped.
  • [34:00] Why Josh didn’t trust the real estate investing training he found, and how he began building BiggerPockets in response.
  • [36:39] Josh’s story regarding acting with Jerry Seinfeld on Saturday Night Live.
  • [37:47] The first version of BiggerPockets, and why building an online community is impossibly hard.
  • [42:46] Pushing forward after 4 years of not being successful, and how Joshua counsels people who are at that same point and considering quitting.
  • [45:37] Making the decision to transition from hobby to full time business.
  • [48:00] Keeping the content free always, building a paid community as an added value.
  • [49:25] Success stories and benefits that have come from the BiggerPockets community.
  • [50:34] An average day for Joshua when he first started full time with BiggerPockets.
  • [52:49] The changes Joshuah made when he realized he was overworking and burning out.
  • [53:51] How Joshua came up with the mantra, “Life wasn’t meant to be lived in a cubicle.”
  • [57:00] Hiring his first person: one of his best decisions.
  • [58:35] The roles Joshua took on once he began hiring people.
  • [1:00:00] Becoming a student of business and starting a podcast.
  • [1:01:53] How do you know when to stop or not stop in your business?
  • [1:05:00] The lowest points in Joshua’s business journey.
  • [1:08:30] The role Joshua’s wife played in helping him get his life under control.
  • [1:09:54] The proudest moments Joshua has had in his journey.
  • [1:11:40] The world wide impact BiggerPockets is having.
  • [1:13:15] The free book from BiggerPockets.

In this episode…

The Real Estate Investing arena is fraught with dangers in the form of fraudulent schemes run by “experts” who line their pockets with other people’s money and give half-proven or untried systems in return. It can be a very difficult space to be in if you care about doing things ethically, honestly, and with integrity.

 

Joshua Dorkin felt all of that when he first began making money in real estate. His first purchase was a California condominium that gave him a pretty good return, so he began looking into what it might take to become proficient at real estate investing. What he found discouraged him and he realized, there’s no “safe” place to go for trusted advice and reliable resources.

 

In concept, that’s where BiggerPockets was born. When Josh first created the site he used it as a community/forum for people in the acting industry (he was an actor at the time) but quickly transitioned it into a real estate investing themed site and community. It’s now THE biggest site in the industry and is the hub for a podcast, forums, resources, a publishing house, and more.

 

In this conversation of Inspired Insider Dr. Jeremy Weisz asks Joshua to share his journey, from his humble beginnings as the son of an entrepreneurial single mom, to business school (which he hated), to the pursuit of an acting career in California, and finally, into the realm of real estate investing and the birth of BiggerPockets.

 

Joshua Dorkin is a humble guy, but confident and encouraged at the difference his efforts have made in the real estate investment space. He’s one of those guys who latches on like a pit bull once he knows what he wants to accomplish and never lets go until he’s done it. BiggerPockets is a testament to that sort of work and determination.

 

Be sure to listen to this inspiring interview to find out how you can get connected with Joshua and the community over at www.BiggerPockets.com.

 

Resources Mentioned on this episode

Direct download: joshuadorkinfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Dr. Jonathan Carp Founded  MiracleNoodle after visiting a friend in Japan. The miracle noodles have zero calories and zero net carbs. The company has sold millions of packs of noodles worldwide and have been featured on Dr. Oz, Rachael Ray and all over the news and media.

Here’s a glimpse of what you’ll learn:

Pre-show banter

  • [0:01] What Jonathan’s business does at trade shows.
  • [0:08] What’s in the pipeline for Jonathan and Miracle Noodle.
  • [0:31] Some products Miracle Noodle creates.
  • [1:03] The hardest products to source and produce.
  • [1:45] Keeping quality high for all products.
  • [2:41] This highlight of his last trip to Japan.
  • [3:37] Protecting your ideas in the industry.

Outline of the interview

  • [4:42] Jeremy’s introduction of Dr. Jonathan Carp, founder of Miracle Noodle.
  • [4:42] Jeremy’s welcome and introduction to this episode with guest Dr. Jonathan Carp.
  • [5:20] Who is Dr. Jonathan Carp? Here’s Jeremy’s introduction…
  • [6:00] The lowest point in the business for Jonathan and the proudest moment in the business.
  • [6:57] How to handle obstacles like fulfillment.
  • [7:59] The importance of being upfront with customers when dealing with obstacles.
  • [8:34] The proudest moment for Jonathan.

In this episode…

There are many ups and downs when you start any business. For Dr. Jonathan Carp, dealing with the obstacles he faced with the evolution of Miracle Noodle wasn’t always easy, but he knew it would be worth it. The big question: what was the proudest moment and the lowest point for him with growing the Miracle Noodle business?

For Jonathan, the lowest point came early and it came in the form of fulfillment issues. He explains just how difficult it was to face the reality that he had a month’s worth of orders he wouldn’t be able to fulfill due to supplier issues. Jonathan shares the value of being upfront and honest with customers when dealing with issues like this.

The proudest moments for Miracle Noodle come from the many unsolicited emails and compliments they’ve received. Jonathan shares the impact these emails have had and how they’ve commemorated these important milestones for Miracle Noodle.

Resources Mentioned on this episode

Direct download: jonathancarponequestionfile.mp3
Category:general -- posted at: 5:00am CDT

Greg McKeown is the author of the New York Times and Wall Street Journal bestseller "Essentialism: The Disciplined Pursuit of Less."  Many  past interviewees including Brian Kurtz tout this as one of their favorite books of all time. Just to demonstrate the effect your message has on serious entrepreneurs....I spoke to brian who helped Boardroom to grow to  $150 million company and he said he felt  like a schoolgirl when he met you at Genius network event. I am in his mastermind where he gave your book to everyone and said he has bought over 100 copies to give out. Greg  has spoken at companies including Apple, Facebook, Google, LinkedIn, Pixar, and Salesforce.com, just to name a few.  

Here’s a glimpse of what you’ll learn:

 

  • [0:38] Jeremy’s introduction of Greg McKeown, author of “Essentialism.”
  • [2:36] Why do some people break through to the next level and some don’t?
  • [16:00] How Greg’s experience of a random encounter with the word “IF” led him toward essentialist thinking.
  • [26:02] How can kids apply essentialism in the right and balanced way?
  • [33:14] How Greg decided on the name of the movement (essentialism).
  • [39:00] The importance of keeping to essentialist priorities in relation to the family.
  • [44:10] A powerful lesson from Stephen R. Covey’s habits that leveraged his time with his children and family.

 

In this episode…

Greg McKeown is one of the primary figures at the forefront of a fairly new movement known as “essentialism.” It’s a focus on boiling life down to the most important things, the most essential things so that life is lived for what really matters. HIs book, “Essentialism” has led the way in that effort.

 

Some of the things that Greg shares in this conversation are the basic understanding of what essentialism is and why it’s important, the gap between his own activity and the things he really wants to contribute to the world, the pain and problem of the moment to moment existence we typically live, the power of gratitude, how the essentialism movement began in a random encounter with the word “IF,” and moving into his own movement of essentialism.

 

Jeremy dives deep into the concept by asking Greg to unpack the best ways to teach children about essentialism, how can they understand the power of their own ability to choose, but also know the responsibility of making right choices and using resources wisely and well. Greg responds with a great story about his children, lego toys, and helping them to find their essential values in life. This point alone is worth you listening to this fascinating conversation.

 

How does a widespread, world-changing movement like essentialism get started, and how does it spread to be such a powerful influence? How does one man quit law school and get to work building the concepts and infrastructure to spread the message effectively and powerfully? That’s the story you’re going to hear from Greg McKeown on this episode of Inspired Insider. He shares his thoughts about naming the movement and the power of words for books, movements, and products, and what he hopes to see come of his efforts on an even broader scale.

Resources and People Mentioned on this episode

Direct download: gregmckeownfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Roger Sharpe is one of the most idolized people in pinball history. He is the Babe Ruth of pinball when he called his shot in 1976 to help legalize pinball. Roger was considered one of the top players in the world  and now his sons are among the top in the world also. He has worked in game licensing and marketing for over 35 years.

Here’s a glimpse of what you’ll learn:

 

  • [0:24] Jeremy’s introduction of Roger Sharpe, pinball businessman and legend.
  • [1:40] Why Roger gets emotional talking about his life and career.
  • [4:15] When Roger’s sons began to beat him at pinball.
  • [9:30] How a person trains for a pinball tournament.
  • [10:35] The proudest or most successful licensing deal Roger has done.
  • [13:00] The difficult, long process of completing a licensing deal.
  • [22:51] Why Roger’s success was not about having a track record.
  • [26:23] The mechanics of setting up a licensing deal.
  • [50:12] Roger’s lowest and highest moments.
  • [56:30] Getting in touch with difficult people to find.
  • [1:05:40] Giving advice and confidentiality with clients.

In this episode…

This conversation with Roger Sharpe, pinball legend and successful licenser of pinball games is a treasure trove of insights about the backstory of licensing products and the outlook one has to have in order to get the deals made.

Roger’s career has spanned quite a stretch of history when all kinds of things changed, and he’s endured them all, pivoting to adapt his skills and knowledge to help license video games and other entertainment systems for his entire career.

On this episode of Inspired Insider, Roger shares how he did what he did for the sake of his belief in his cause, and how he believes that if anything in life is worth it, then you work to make it worth it. Roger gives everything he has to everything he gets involved with. Find out how you can adopt that attitude on this episode.

Roger also shares his lowest moment, the loss of his father, and the impact that had on him and the direction his life took. His highest moments revolve around the birth and growth of his sons and the amazing things he’s been able to accomplish in his career.

Resources Mentioned on this episode

Direct download: rogersharpeonequestionfile.mp3
Category:general -- posted at: 5:00am CDT

Eric Tong is coFounder of Tech Armor which  is a leading manufacturer of mobile device accessories like phone Chargers, Glass Screen Protectors and protective cases. Eric cut his teeth in business rising to VP of the Asia Pacific region of Belkin over the course of 15 years and cofounded 2 previous companies. Tech Armor has sold over 7 million devices through leading e-commerce partners like Amazon, ebay , Newegg and many more.  

Here’s a glimpse of what you’ll learn:

 

  • [0:42] Dr. Jeremy’s introduction of Eric Tong, co-founder of Tech Armor.
  • [1:10] Why is the Tech Armor lifetime guarantee so much a part of what you do?
  • [3:00] Where did the idea come from in the first place?
  • [4:38] How did you manage the risks and concerns regarding the lifetime guarantee?
  • [6:33] The process for ensuring product quality at Tech Armor.
  • [9:14] How Tech Armor found the right suppliers who could provide the quality they needed.
  • [11:18] What is discovered during the product testing phase?
  • [13:16] Keeping track of customer feedback and reviews is vital to the company ethos.
  • [15:17] Tools and software used for customer service.
  • [16:39] The “people” side of the customer service experience (⅔ of the staff).
  • [17:36] The hiring process for customer service and outsourcing.
  • [19:30] The “martini” story.
  • [21:29] Tips for boosting sales.
  • [24:29] Mistakes to avoid in ecommerce businesses.
  • [26:25] The explanation of Tech Armor’s massive and fast growth.
  • [29:04] Customer service mistakes to avoid.
  • [30:20] Eric’s upbringing and early life, including the influence of team sports.
  • [34:46] What Eric learned from earning his MBA degree.
  • [36:42] How Eric wound up working at Belkin.
  • [37:30] The plus and minus of working for a large company like Belkin.
  • [39:38] The product design process and lessons learned from it.
  • [42:06] Lessons learned from launching products at Belkin.
  • [43:47] Leadership challenges and lessons learned at Belkin.
  • [45:09] The things learned at Belkin that helped launch Tech Armor successfully.
  • [46:12] How Tech Armor’s culture is built around everyone having a voice.
  • [48:10] The moment of leaving Belkin: What it was like and the risks involved.
  • [55:09] How Joe (Eric’s partner) and Eric connected to start Tech Armor.
  • [56:40] A TED talk that impacted Eric and Joe early on.
  • [59:02] How Joe and Eric worked through all the options to launch a first product.
  • [1:01:23] Constant iterations in the screen protector market and the addition of accessories.
  • [1:02:20] How decisions were made to add new product lines.
  • [1:05:01] Experiments that worked and experiments that didn’t.
  • [1:06:20] Geographical challenges of product distribution and sales.
  • [1:07:35] E-commerce challenges of international product sales.
  • [1:10:02] Packaging challenges for international sales.
  • [1:10:50] Milestones Tech Armor has experienced.
  • [1:12:20] Good advice from their Amazon representative.
  • [1:14:02] What Eric has learned most from working with a partner (Joe).
  • [1:15:35] Launching new products every month (at least).
  • [1:16:20] The most stressful parts of the business.
  • [1:18:05] Tech Armor’s top sellers.
  • [1:18:50] Eric Tong’s speaking opportunities and the things he speaks about.
  • [1:19:48] Mistakes e-commerce businesses make often.
  • [1:20:33] The one question survey that helps dial in their customer service and product development.
  • [1:21:50] Software solutions Tech Armor uses.
  • [1:24:42] Eric’s mentors and the advice he’s received from them.
  • [1:26:05] How to navigate the financing of physical products - crawl, walk, then run.
  • [1:28:32] How to get connected with Eric.
  • [1:29:23] Eric’s biggest tips for e-commerce businesses.

In this episode…

Tech Armor is one of the hottest brands in the mobile device accessories niche. They have worked hard to become the foremost brand and offer a lifetime guarantee on all of their products. But they didn’t start there. Tech Armor is the brainchild of Eric Tong and Joe Jaconi, long time friends who had worked together at Belkin and had always talked about creating a company together. When each of them resigned from Belkin right around the same time, the time was right and they began working toward what has become the Tech Armor of today.

In this conversation, Dr. Jeremy Weisz chats with Eric Tong about the Tech Armor journey, his own background, and what it took to build such a rapidly successful company in a very competitive niche market. These guys are e-commerce experts, learning many of their lessons the hard way and constantly refining their approaches and processes.

What makes Tech Armor such a special company?

As you listen to this conversation you’ll hear a couple of themes repeated over and over, and those are the things that have made Tech Armor stand out among many quality competitors. What are those themes? Excellent customer service, outstanding product quality, and building a team of quality people who care about the end user. Eric has so much valuable information to share, you’ll want to hear this one.

But you’re also going to get a load of practical advice in this conversation. Jeremy asks Eric about the day to day challenges of behind-the-scenes issues that go into making a successful e-commerce company: international sales, product development, packaging and user experience, customer feedback, supplier and distribution chains, and much more.

Grab your paper and pen (or your tablet) and get ready to take some great notes. Eric shares a generous amount of hard learned lessons that can help you make the adjustments needed in your e-commerce business. And if you like what you learn, be sure to share this episode with others you know who could benefit.

Resources Mentioned on this episode

Direct download: erictongfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Joe Winke is the Founder of 3 companies... Healthy Surprise which is a subscription healthy snack box, The Dirt Personal Care company- which sells high quality personal items,  and Jambo Superfoods company  which is high quality herbal and cannibus infused edibles.

He has been featured by the Wall Street Journal, Oprah.com, Playboy.com and many others.

Here’s a glimpse of what you’ll learn:

Preshow Banter

  • [0:01] Joe’s explanation of some interesting things on his Facebook page.

Introduction of this episode

  • [29:56] Jeremy’s introduction of his guest, Joe Winke.
  • [31:17] The lowest point in Joe’s journey as an entrepreneur.
  • [32:02] Lessons learned about pricing products.
  • [46:03] How you can connect with Joe.
  • [46:50] Why Joe describes himself as a “mystic.”

In this episode…

What has been your lowest point in business? If you're like most entrepreneurs it probably had to do with tough times surrounding lack of sales or lack of profit. Joe Winke’s story is the same. On this episode you can hear how he struggled through his hardest moments, how he dealt with creditors, and the benefit was to be honest about his struggles from the start.

How do you go about pricing your products? It's not an easy answer to come up with.  When he was building his business, healthy surprise, Joe Winke discovered that one of the biggest mistakes he had made was underpricing what he was offering. There were too many variables and overhead items and his margins were far too low. He got into a financial bind and one of the answers was to increase his pricing while increasing quality at the same time. Hear Joe’s lessons learned and how he made the adjustments on this episode.

Resources Mentioned on this episode

Direct download: josephwinkeonequestionfile.mp3
Category:general -- posted at: 5:00am CDT

Jeremy Smith  cofounded SpotHero with Mark Lawrence and Larry Kiss.  SpotHero is an on-demand app that makes parking easier for the daily driver. They have disrupted the traditional parking industry.

He has helped build the company from zero to 73 team members, their app has helped over 2 million cars park, there are  over 1000 parking facilities that have partnered with them and. Spothero has raised over 27 million to date and has grown to  over 13 cities.

Here’s a glimpse of what you’ll learn:

  • [0:24] Jeremy’s introduction of his guest, Jeremy Smith.
  • [1:20] Jeremy’s experience traveling for 4 months and why he did it spontaneously.
  • [4:43] Where Jeremy wants to go personally and in business in months and years to come.
  • [5:50] How Jeremy thinks people should think about entrepreneurship.
  • [7:05] What Jeremy advises for those hesitant to take the risk of entrepreneurship.
  • [9:36] Uncomfortable things Jeremy has done to push himself forward.
  • [12:45] The decision Jeremy made to do an extended silent meditation.
  • [14:42] Daily meditation practices in the midst of a busy life.
  • [15:57] What Jeremy wanted to do when he grew up: Be a business owner.
  • [16:40] Early entrepreneurial efforts in Jeremy’s life: sales in his early teen years.
  • [18:10] How Jeremy used his early experiences building his current company.
  • [20:13] The leap from corporate to SpotHero: what it looked like and how he did it.
  • [23:45] Cubs games, social media promotions, negotiations with parking garages.
  • [25:11] The early days without the technology.
  • [28:17] How Jeremy met his cofounders.
  • [31:42] Supporting himself while working on a startup company full time.
  • [33:28] Could Jeremy write his own future?
  • [36:22] Hiring the first employees the summer of 2012.
  • [38:06] The decision to take outside money.
  • [40:18] The best advice Jeremy received, from a past girlfriend.
  • [43:31] Expanding the company into other cities.
  • [45:42] The logistical nightmares involved in expansion.
  • [47:00] Lesson learned: Have a clear conversation about roles very early on.
  • [49:00] Things Jeremy will do differently in his next company.
  • [53:27] How Jeremy’s team went about attracting good talent.
  • [59:27] The milestones of SpotHero from Jeremy’s perspective.
  • [1:01:10] Things to watch out for when raising money for your company.
  • [1:02:29] Challenges faced building a tech company.
  • [1:05:50] Why Jeremy is glad the business was not only “his baby.”
  • [1:07:30] Jeremy’s proudest moments with SpotHero.
  • [1:09:45] How to connect with Jeremy.

In this episode…

How badly do you want success? It's an important question to ask yourself when starting a company.  Jeremy Smith, co-founder of Spothero.com wanted his companies to succeed badly. He was willing to sleep on couches for two years, attend social functions just for the food, and ride his bike everywhere in order to save money so that he could make the company thrive. Jeremy doesn't see them as sacrifices, he sees them as opportunities.

In this great conversation with Dr. Jeremy Weisz, Jeremy Smith shares his journey as a co-founder of spothero and tells the difficulties, the adventures, any exciting milestones that passed as the company expanded across the nation. You'll learn lots of great insights from Jeremy's lessons learned.

Writing his own future.

The attitude Jeremy Smith brings to his company is the same attitude he has in all of life. He sees it as an adventure, something to be lived in the moment that shouldn't be too scripted. He's proven that in the adventures he's taken to live a kind of life that he wants to live. One of those adventures was a four month backpacking trip that started in Russia and ended in Australia, and he didn't plan any of it ahead of time. A one way ticket, and he was on his way. That attitude of courage, boldness, and adventure, is part of what makes him a successful entrepreneur.

Jeremy got bitten by the entrepreneurial bug when he was still an early teenager. He took on the role of a salesman, going door to door to support a local fundraiser and was very successful. He also knocked on neighborhood doors to get work shoveling driveways, and asked his customers to pay what they thought his service was worth. It's that kind of hustle that has made him successful all the way through the start-up phases of his new company.

Spothero.com is not your ordinary company. It integrates technology, a practical human need, and the resource of spare parking spaces in cities across the nation, to give people exactly what they need, when they need it. The challenges have been huge, but the rewards have been equally huge. This is one of those conversations that is so full of practical help that you'll want to listen to it again.

Resources Mentioned on this episode

Direct download: jeremysmithfinalinterviewfileoriginal.mp3
Category:general -- posted at: 5:00am CDT

Josh Dorkin started BiggerPockets.com from scratch 10 years ago and now has over 435K members. They have grown to be one of the largest and most reputable real estate community on the Internet with a forum that has over 900,000 posts! and they hold the #1 real estate podcast on iTunes. They attract more than 1k new members a day and help change people's lives to gain their own financial freedom through real estate!

Here’s a glimpse of what you’ll learn:

 

  • [0:00] Preshow Banter: Joshua’s story and things he enjoys talking about.
  • [6:10] Jeremy’s introduction of Josh Dorkin and this episode.
  • [7:35] The lowest point in Joshua’s entrepreneurial journey.
  • [10:00] The impact of Joshua’s wife on the times he was ready to quit.
  • [11:27] Joshua’s highest points with Bigger Pockets.
  • [14:02] How you can connect with Joshua.

 

In this episode…

There are many people out there who espouse the benefits of building what is called a lifestyle business. It’s a great concept - when it works. But today’s guest, Joshua Dorkin tells the story of how he build an amazingly successful online business that by all rights should have been supporting his lifestyle, but instead left him no room for any kind of life at all.

 

The pain of overwork is well known, but it’s only when you feel it firsthand that you realize that there’s great wisdom in setting boundaries and learning to delegate. Joshua Dorkin tells how he’s still learning to let go of the business details so that he doesn’t kill himself or neglect his family.

 

If you’re guilty of overworking, you’ve got to take the time to listen to this episode. You’ll hear Josh Dorkin’s own story of how the BiggerPockets empire was built on the back of his own overwork, and how he’s taking steps now to get some relief from that burden.

 

Be sure you stick around until the end of this episode so you can get the free book offer from BiggerPockets, the Ultimate Beginner’s Guide to Real Estate Investing. It’s right here on this episode of Inspired Insider.

Resources Mentioned on this episode

Direct download: joshuadorkinonequestionfile.mp3
Category:general -- posted at: 5:00am CDT

Zvi Band is the Co-founder of Contactually,which is a relationship marketing platform. Contactually ensures that you stay top of mind with the relationships that matter to help you grow your business. Zvi helped bring Contactually from idea in his Evernote to 52 employees (and counting), millions in revenue, 12M+ in venture backing, and thousands of paying customers. Zvi is active in fostering the tech community in D.C. and has been named a Tech Titan 3 times.

Here’s a glimpse of what you’ll learn:

  • [0:24] Jeremy’s introduction of this episode and his guest, Zvi Band.
  • [1:19] What is a Tech Titan?
  • [1:42] Why doesn’t Zvi ever wear the color “green?”
  • [3:06] The hardest part of Zvi’s journey with his company, Contactually.
  • [5:01] How Zvi manages his internal battles as fear and doubt creep in.
  • [6:66] Where Zvi grew up and the family that raised him.
  • [9:30] What Zvi wanted to be when he was in High School, and why he followed that dream.
  • [10:17] Why Zvi is the CEO and not the CTO (Chief Technical Officer).
  • [11:36] Influential company and work experiences in Zvi’s life.
  • [12:58] How Contactually came about.
  • [14:37] The phases of an evolving company.
  • [15:05] The idea phase: what Zvi did in the beginning.
  • [17:00] The pain points that motivated Zvi to create his software.
  • [18:58] A customer experience that helped shape the future of Contactually.
  • [20:00] Iterations on the original idea that have been employed over time.
  • [21:30] How to make the decisions about what integrations to create.
  • [21:57] What excites Zvi about Contactually right now?
  • [23:18] The Main Point of Contactually: a newbie’s guide.
  • [24:33] Future plans for Contactually.
  • [26:01] One of the “failed experiments” that happened inside the company.
  • [28:42] How Zvi found and connected with his co-founders.
  • [30:42] One of the biggest myths in startup land: Keep your ideas secret.
  • [32:52] Raising funds and adding team members.
  • [34:02] The hiring process: How to know it’s time to hire.
  • [36:52] How to train sales representatives.
  • [39:29] The skills needed in order to scale a company larger.
  • [40:29] Lessons learned in hiring team members.
  • [44:15] The first conversions to paid customers.
  • [45:33] Lessons learned when developing the pricing model: cost VS value.
  • [47:59] Why Contactually doesn’t require a credit card and gives a 30 day trial.
  • [49:28] Raising funds: the chronology of Contactually’s financial base.
  • [50:40] What investors are actually investing in.
  • [52:35] Good advice received from investors.
  • [54:49] The most important things about building a business.
  • [56:07] The structures that are in place that allow the Contactually team to execute.

In this episode…

Contactually is one of those SaaS companies that you’ve likely seen around the internet. But being familiar with the company is much different than seeing the power and value behind what they do. Contactually is a Customer Relationship Management software that is web-based. The company’s moniker is “Turn the People You Know Into the Business Results You Need.”

Stop for a moment and imagine what possibilities might open up for you, if the people you know could ACTUALLY be turned into business results. It’s an audacious goal, and one the Contactually team delivers on customer after customer.

On this episode of Inspired Insider, Dr. Jeremy Weisz chats with Zvi Band, co-founder of Contactually about the journey from startup to multi-million dollar company, the skills it takes to start and then scale a business, how to find and hire the right people, the challenge of determining pricing of products and services, and the biggest lessons he’s learned from his time as CEO of such a rapidly growing company.

One of the gold nuggets from this conversation is the differentiation Zvi makes between the skills needed to start a company and the skills needed to grow it to a much larger place. There are a whole new set of skills that either have to be learned or hired onto the team if the company is going to reach its fullest potential, and Zvi shares his thoughts about how to approach both of those options.

And before you’re done listening, be sure you catch the point at the end where Zvi talks about the most important thing he’s learned as a startup founder and entrepreneur. In his words, “It doesn’t matter how smart you are or how skilled you are, what matters is whether you execute on the ideas you have.” It’s a lesson learned that Zvi and his team at Contactually have put into practice, with tremendous results. You’ll love this conversation, so be sure to listen.

Resources Mentioned on this episode

www.Contactually.com

Zvi’s website - www.ZviBand.com

James Ledoux

Mark Suster

Aaron Batallion

Direct download: zvibandfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Wim Hof  is known as "The Iceman" for his ability to withstand extreme cold and control his autonomic nervous system .Wim holds 21 world records, including one staying immersed in ice up to his neck for 1 hour and 52 min.He reached the top of Mount Kilimanjaro in his shorts within two days and taught a group of 27 people to do the same. He climbed Mount Everest wearing nothing but shorts and shoes He completed a half marathon above the arctic circle in Finland, in temperatures close to −20 °C (−4 °F) dressed in nothing but shorts. He even went to the opposite extreme and ran a full marathon in the Namib Desert without water.   

Here’s a glimpse of what you’ll learn:

 

Pre-show banter (this is interesting stuff!)

 

  • [0:01] Wim doing some yoga atop a mountain.
  • [1:23]Wim’s viewpoint of conditions and control of the environment.
  • [3:01] Breaking mountain climbing records with untrained groups of people.
  • [8:42] The last group’s toughest challenges climbing Kilimanjaro.

 

Outline of the interview

 

  • [13:50] Jeremy’s introduction of Wim Hoff, the Ice Man.
  • [15:11] What drives Wim to do what he does.
  • [17:30] The loss of his wife and how he pushed through it.
  • [20:08] The proudest moments Wim has experienced.
  • [25:33] Why Wim believes that we must change the world.
  • [

 

In this episode…

Wim Hof is an amazing man. He’s accomplished some of the most incredible feats in the world within the realm of extreme endurance, especially in cold temperatures. But even Wim found himself battling the heavy weight of grief when he was faced with the loss of his dearly loved wife. But he battled through, applying the first forms of the breathing exercises and mindset practices he’s developed and is teaching today.

 

Grief, pain, and emotional struggles are hard for anyone to handle, even the “Ice Man” Wim Hof. Wim’s story of how he focused on helping his children navigate the trail of grief and how he used his breathing practices and techniques to find a place of peace in spite of the grief is an inspiring story. You’ll want o hear this episode. It’s full of Wim’s buoyant personality and zest for life.

Resources Mentioned on this episode



Direct download: wimhofonequestionfile.mp3
Category:general -- posted at: 5:00am CDT

Mark C. Winters coauthored with Gino Wickman the business best seller Rocket Fuel: The One Essential Combination That Will Get You More of What you want from your Business.

He has been a leader and entrepreneur for over 25 years and has worked with  companies ranging from multi-billion dollar enterprises like Procter & Gamble and British Petroleum, to raw startups originally drawn up on a napkin.

Here’s a glimpse of what you’ll learn:

  • [0:35] Jeremy’s introduction of Mark C. Winters.
  • [1:05] Mark’s story of what it’s like to do a “raw startup.”
  • [5:27] Cyber Explorer, a startup Mark pioneered, why he quit his job at Proctor and Gamble to start it.
  • [10:05] A Starbucks rejection, cybercafes, and the creation of a business plan.
  • [18:58] Lessons learned from a crazy startup.
  • [27:31] One of Mark’s biggest successes in business.
  • [31:00] Building a SaaS business in the 90s.
  • [35:11] The leadership growth Mark’s gone through over the years.
  • [37:22] Mark’s unique abilities and how they’ve come to the forefront.
  • [39:04] Why Mark decided to write his book, Rocketfuel.
  • [41:12] Your invitation to fill out an online assessment from the book.
  • [41:43] The essential visionary / integrator combination that will skyrocket your business.
  • [43:15] The 3 sections of the book and how to use it.
  • [44:16] The traits of the integrator VS the visionary.
  • [45:56] A stereotypical pair that represents a visionary and an integrator.
  • [46:45] Mark’s personal scores on the assessment.
  • [48:00] What should a person do with the results they get from the assessment.
  • [50:07] How does the tension between these two traits show up and what can be done about it?
  • [52:10] A sample interaction between a visionary and an integrator.
  • [54:32] How these traits impact family relationships.
  • [56:11] Why are there more people who are integrators than visionaries?
  • [1:01:00] Mark’s reaction to Dan Kuschell’s scores on the assessment.
  • [1:02:50] The rarity of being both integrator and visionary.
  • [1:05:05] How to handle “end runs” within the team.
  • [1:08:15] Mark’s lowest point in business.
  • [1:11:16] One of Mark’s proudest business moments.
  • [1:15:30] Mentors who have invested in Mark’s life.
  • [1:18:47] How to get in touch with Mark’s resources.
  • [1:20:21] The influence Mark’s Dad had on his life.
  • [1:23:59] The things Mark is excited about in the future.

 

In this episode…

How do you move your company from a small, one man show, to a company of 5, 10, 50, or even 100 successfully?

Very few people know the real answer to that question, but today’s guest, Mark C. Winters has studied the ins and outs of business growth and with his co-author Gino Wickman, has written a book that explains the vital leadership combination that enables any business to grow not only through those stages of team growth, but also into a highly profitable state as a company.

What is that combination? It’s the pairing of two uniquely gifted people who Mark and Gino have labeled the visionary and the integrator. These two, when rightly paired and taught to work together effectively, can take any company into the stratosphere like they were running on rocket fuel, which is the name of the book these two incredible entrepreneurs have written together.

So which are you? Integrator or visionary?

Mark and Gino believe in the power of this leadership combination so much that they’ve gone to great detail in their book about the strengths and weaknesses of each, and the differences between the two. But they don’t stop there. You’ll also find resources to teach a leadership pair how to best work together, delegate tasks to their team, lead the greater group toward larger goals, and keep the infrastructure of the business healthy and vibrant at the same time.

On this episode Dr. Jeremy Weisz gets the backstory on how Mark got into the creation of businesses in the first place, how he stumbled through his first few businesses and learned powerful lessons along the way, and how he’s wrapped those hard-learned lessons into the covers of his most recent book.

You’re going to get so much insight into the integrator / visionary combination of leadership, and find out how you can take a free assessment to see which of those leaders you are. Once you know, you’ll discover a newfound freedom as you assess your current role in light of your strengths, make adjustments, and come alongside a complementary partner to lead your company to greater heights.

Resources and People Mentioned on this episode

Direct download: markwintersfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Sol Orwell cofounder of Examine.com they have over 41,000 scientific research references on nutrition and supplemantation. The first two years generated no revenue and  he bootstrapped Examine.com from 0 to over $1 million.  Examine.com is his 6th entrepreneurial venture. He also founded audienceowl.com.

Here’s a glimpse of what you’ll learn:

  • [0:24] Jeremy’s introduction of Sol Orwell.
  • [1:04] How Sol started Examine.com because of his own experience.
  • [2:47] Examine.com is a premium domain name… how did Sol get it?
  • [5:30] The mindset Sol had to have when the site didn’t gain any revenue for 2 years.
  • [7:59] How Sol got started in such a huge niche (supplements and nutrition)
  • [10:33] Points in the journey when Sol considered pulling the plug.
  • [12:37] How user feedback impacts the design and verbiage of the website.
  • [15:49] What matters most on a conversion page?
  • [17:57] The point when Sol recognized the need for a professional copywriter.
  • [21:10] How Sol determines the price for his products.
  • [22:37] Why a monthly subscription and how it came about.
  • [25:22] Sol’s philosophy on life balance and work.
  • [31:50] Why Sol changed his name and how it came about.
  • [33:55] How Sol utilizes automation to make his businesses work.
  • [36:20] Hiring staff while maintaining positive cash flow.
  • [37:26] The positions where Sol has hired people to replace him.
  • [38:52] Software used to automate.
  • [40:05] How Audience Owl came about.
  • [42:10] The process of creating stellar, useful content.
  • [45:06] How Sol manages all the writers who work for him.
  • [47:56] The one article that research proved something very different than Sol.
  • [48:29] Sol’s first entrepreneurial venture.
  • [50:13] What “harvested gold” has to do with Sol.
  • [51:25] Popular directory sites Sol has created.
  • [53:04] Sol’s first big win and how it came about.
  • [56:12] Sol’s lowest point and how he pushed through it.
  • [59:50] Sol’s biggest triumph
  • [1:01:00] Heroes and mentors Sol admires.
  • [1:05:40] Sol’s advice about why to pursue business… and it’s not the money.

In this episode…

What do you believe hustle and a willingness to learn can really provide for you? Are there any limits to what you could achieve?

On this episode of Inspired Insider Jeremy is chatting with Sol Orwell. Sol is a truly inspiring example of a guy who’s been working hard to create his own life, according to his terms, since he was very young. His first entrepreneurial venture came at 19 years of age when he started a website focused on web games and he hasn’t looked back since. A handful of failures and a load of successes have proven to Sol that anything he wants to achieve can be achieved with the right kind of hard work and attention to learning the things needed to get it done.

You’ll not only hear Sol’s journey from beginning entrepreneur to skilled businessman and website developer, you’ll also get to hear him share his philosophies on things like site layout, utilizing user feedback, what matters most on conversion pages, determining pricing on products and monthly membership subscriptions, life work balance, and much more. The practical tips he shares on the addition of staff while keeping a positive cash flow are worth the time it will take you to listen to this episode, no doubt.

And be sure to stick around until the end where Jeremy asks Sol to share his lowest point as an entrepreneur - which turns out to be one of the most dreaded things that could happen: A business partner defrauded him. Jeremy and Sol chat about what it takes to push past something like that, and how he thinks about it today. Sol’s journey out of that dark time and into a better place is inspiring. You won’t want to miss it.

As usual, Jeremy’s got a great guest with loads of expertise and a generous heart. Sol unpacks so much on this episode, there’s no way this short post can do it justice. You’ll just have to listen, won’t you?

Resources and People Mentioned on this episode

Direct download: solorwellfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT

Dr. Joe Vitale is also known as MR FIRE. He is Founder of Hypnotic Marketing with clients like the Red Cross, PBS, and many more. He is the author of many bestselling books..over 50. Including The Attractor Factor, Zero Limits and my personal favorite and you will see Joes hypnotic marketing style in the title alone - The Power of OUtrageous Marketing - Using the Time Tested Secrets of Titans, Tycoons, and Billionaires to get rich in your own business. He's been on Larry King Live, Donny Deutsch's “The Big Idea,” CNN, and many more  soon to be HBO and he was a star in the hit movie THE SECRET.

 

Anyone who’s spent any time in the copywriting and marketing arena knows the name of Joe Vitale. Dan Kennedy says, "Joe Vitale is a true marketing, sales and promotion genius…. Just when you think you understand how the world works Joe Vitale comes along and takes you to a whole new place. He's engaging, entertaining, enlightening and - oh boy - does he ever stretch your thinking."

According to Success Magazine, Dr. Joe Vitale is one of the five top marketing specialists in the world today. Joe is also a hypnotherapist, metaphysical practitioner, Chi Kung healer, Reiki Master, and an ordained minister.

On this “One Question” episode of Inspired Insider you’re going to hear the dramatic story of how Joe overcame his worst moment, the proudest moment he’s had in his entire life, and the amazing story of what he experienced when he visited the grave of legendary circus great, P.T. Barnum. It’s a short interview that’s packed with unbelievable content. Make sure you make time to listen.

In this episode…

  • [0:33] Jeremy’s introduction of Joe Vitale.
  • [1:33] The lowest moment in Joe’s life and career - homeless and desperate.
  • [3:08] The proudest moments Joe has experienced.
  • [5:37] Joe’s discovery at the Barnum gravesite.

Resources Mentioned on this episode

Direct download: joevitaleonequestionfile.mp3
Category:general -- posted at: 5:00am CDT

Dr. Joseph Michelli is a New York Times #1 Bestselling Author of Books including: The Zappos Experience, Leading the Starbucks Way, The New Gold Standard about Ritz Carlton,  and When Fish Fly  and many more...His newest book is  Driven to Delight ---delivering world class customer experience the Mercedes-Benz Way.

Here’s a glimpse of what you’ll learn:

 

  • [0:36] Jeremy’s introduction of Dr. Joseph Michelli.
  • [1:40] How did this book about the Mercedes Way come about?
  • [4:50] A glimpse into Dr. Michelli’s discussion with the Mercedes Benz leadership team.
  • [8:20] Working on the book in spite of personal struggles and tragedy.
  • [10:32] The hardest parts of writing a book for Dr. Michelli.
  • [10:56] Joseph’s approach to interviewing staff, leadership, etc. for one of his books.
  • [12:00] Eye opening things Dr. Michelli discovered speaking with staff members.
  • [12:58] Getting Mercedes employees to drive a Mercedes for a number of days.
  • [15:22] Interesting discoveries from speaking with Mercedes customers.
  • [16:25] The main reason people did NOT buy a Mercedes when shopping for a luxury car.
  • [18:13] Technologies implemented by Mercedes Benz for customer experience improvements.
  • [22:33] What is the “Best for Nothing” slogan and where did it come from?
  • [23:23] When Mercedes admitted failure in achieving their customer service ideals.
  • [25:31] How do large companies like Mercedes handle communication between thousands of staff?
  • [29:17] A great lesson Joseph learned from one of the Mercedes leadership team.
  • [30:29] The most important aspect of delivering phenomenal customer experiences.
  • [32:16] How to infuse a customer service obsession to a team.
  • [33:23] Insights from the daily lives of top CEOs.
  • [35:55] The differences between the companies Joseph has profiled (Mercedes, Zappos, Starbucks, etc.)
  • [37:40] What’s most exciting to Dr. Michelli about his newest book, “Driven To Delight.”
  • [38:48] The most rewarding moment for Dr. Michelli so far in his career.
  • [39:41] How to best practice gratitude in daily life.
  • [43:15] What even the smallest business should implement immediately.
  • [44:11] What’s next for you, Dr. Michelli?

In this episode…

How do big companies that are known for their customer satisfaction do it so effectively and what lessons can smaller companies, entrepreneurs, and startups learn and apply their practices?

If anyone can answer those questions in a definitive way, it’s Dr. Joseph Michelli. Joseph has spent his career investigating, profiling, and highlighting the business practices of some of the world’s most influential and successful companies - especially companies that have excelled in providing an exceptional customer experience.

In this conversation Jeremy Weisz asks Dr. Michelli a number of questions surrounding the writing of his latest book, “Driven To Delight: Delivering World Class Customer Experience, the Mercedes-Benz Way,” but also delves into the insights he’s gained from talking with staff, CEOs, and customers of the world’s largest and most influential companies.

You’ll get to hear the most surprising things Dr. Michelli heard from the people he’s interviewed, including the areas of weakness these companies discovered through his investigations and the steps they took to shore up those deficiencies.

Dr. Michelli also highlights the methods that large companies use to engage in effective vision casting and communication with thousands of employees, and takes the time to translate those practices into a smaller scale for everyday entrepreneurs and business owners. That section alone is worth the time it will take you to listen to this episode of Inspired Insider.

You’ll also be exposed to Dr. Michelli’s insights into the 6 things it actually takes to become a leader in delivering excellent customer experiences, and why he believes that “obsession” is the most important of the bunch. If you’re eager to take your company to the next level, you need to hear what Joseph shares in this section, gleaned from years of profiling these phenomenal companies and drawing out the similarities between them.

This is a great conversation, so grab a drink and something to write with, because you’re going to get a wealth of great, actionable information on this episode of Inspired Insider, with Jeremy’s guest, Dr. Joseph Michelli.

Resources Mentioned on this episode

People Mentioned on this episode

Direct download: josephmichellifinalinterviewfilemercedes.mp3
Category:general -- posted at: 5:00am CDT

Mark C. Winters coauthored with Gino Wickman the business best seller Rocket Fuel: The One Essential Combination That Will Get You More of What you want from your Business.

He has been a leader and entrepreneur for over 25 years and has worked with  companies ranging from multi-billion dollar enterprises like Procter & Gamble and British Petroleum, to raw startups originally drawn up on a napkin.

 

Here’s a glimpse of what you’ll learn:

  • [0:35] Jeremy’s introduction of Mark C. Winters.
  • [1:05] The hardest business moment Mark has experienced.
  • [4:02] One of Mark’s proudest business moments.
  • [8:16] The mentors who have invested in Mark’s life.
  • [11:30] How to connect with Mark.
  • [13:10] The influence Mark’s father had on him.
  • [16:44] Mark’s plans for the future.

In this episode…

Hardships in business are not uncommon, but some hit a founder harder than others. Mark C. Winters had a very promising, profitable, popular business idea rolling but it got shut down because of an investor who had the prerogative to say “no” to any initiative through a naive agreement Mark had made at the outset. The investor didn’t want to seek an additional round of funding from investors and Mark and the other team members couldn’t convince him differently.

The result was disastrous and Mark had to come up with a clever way to liquidate all the assets and get out of the company that was his brainchild to begin with.

Mark also shares his proudest moment, a time when he was able to sell one of his companies for a great profit. He was working out the sale of the company while he was at Disney with his family. The celebration he was able to have after the consummation of the sale was two-fold: once with his family while on vacation, then again with his team once he returned. It was an exciting time that came about through the crazy hard work his team put in toward the end of the company’s run.

Resources Mentioned on this episode

Direct download: markwintersonequestionfile.mp3
Category:general -- posted at: 5:00am CDT

Farbod Deylamian and Kyle Lewis are cofounders of Sriracha2Go, a company catering to the needs of Sriracha fans worldwide. they make keychain togo bottles so you can carry your srircha sauce with you everywhere. They sold through their initial order of 20K units in 2 weeks and they sold over 10k 3 packs on groupon in a week  and received investment from Mark Cuban’s investment company.

Here’s a glimpse of what you’ll learn:

 

  • [0:35] Jeremy’s introduction of his guest, Farbod and Kyle.
  • [1:38] Farbod’s “rap” stage when he dominated the scene.
  • [3:24] Kyle’s slicked-back hair as a kid.
  • [4:46] How Kyle and Farbod meet in San Francisco.
  • [5:59] Lessons learned working at a startup.
  • [8:10] Commitments they made to do some things differently in their company.
  • [11:05] Business culture lessons.
  • [17:07] Coming up with innovative ideas to spread the word about their product.
  • [18:02] What led up to their product idea?
  • [22:36] Advice they received as they were starting their business.
  • [25:41] Mistakes made in manufacturing and lessons they learned from them.
  • [29:45] The hardest step before launch.
  • [36:00] A 2 stage launch plan.
  • [43:04] Infrastructure choices: shopping carts, shipment handling, etc.
  • [48:10] The Buzzfeed incident and how it skyrocketed product sales.
  • [53:56] Finding a connection to a new manufacturer that changed everything.
  • [55:29] Packing and shipping the first massive orders by hand and with friends.
  • [58:59] The buzz about their product after the Buzzfeed article.
  • [1:03:00] The impact of Twitter on their product awareness.
  • [1:05:05] Huy Fong Foods reaches out to the guys and they quit their jobs.
  • [1:09:06] The course of the licensing conversation: the legal part and the business part.
  • [1:15:30] Getting sriracha sauce into every person’s hands.
  • [1:16:00] Reaching out to Mark Cuban: what they said in the email to get his response.
  • [1:20:04] Structuring the deal with Mark Cuban’s organization.
  • [1:22:56] The best advice Mark has provided so far.
  • [1:24:06] Invaluable advice and help that’s come from Mark’s team.
  • [1:25:36] Retail sales are rocking.
  • [1:27:30] Finding the right people to get the packaging design right.
  • [1:32:43] The online strategy: word of mouth and more.
  • [1:36:10] Advice about navigating Amazon as a distribution channel.
  • [1:37:45] What’s keeping the guys up at night now?
  • [1:41:56] The product development and ideation process the guys use.
  • [1:44:55] The lowest and proudest moments the guys have experienced in their business journey.

In this episode…

What’s the craziest roller coaster you’ve ever ridden?

 

Whether you’re a fan of roller coasters or not, you’ll get the comparison when you listen to his episode. That’s because the entrepreneurial journey has been likened to a roller coaster, and in this episode you’re going to hear exactly how true that has been for two ordinary guys who didn’t know what they were getting into.

 

Farbod Deylamian and Kyle Lewis are the founders of a product based company, Sriracha2Go, a miniature, refillable Sriracha dispenser that has rocked the retail world. Their journey begins in the form of a running joke between the two of them that morphed into a product idea. As they pursued the idea, iterated, took another step, then tweaked things a bit more, they finally reached the top of the first big hill and the company has rocketed around the track ever since.

 

In this conversation you’re going to hear their very honest and open answers to Jeremy’s questions regarding how their business started, how the product idea came about, the things they’ve done to move it forward, and the unexpected blessings and hurdles that have come all along the way. Those include running out of product in a matter of days after launch, getting their product licensed by the world’s largest sriracha distributor, sending an investment pitch email to Mark Cuban and getting a response within 2 hours, and much, much more.

 

These two guys have been on the ride of their lives and both feel that there’s still a lot more ahead. Listen in to get the details on their product development, how they chose their software solutions for ecommerce, email, shipping and fulfillment, and lots of other practical, actionable tips. Once you hear this chat, you’ll glad you listened to this episode of Inspired Insider.

Resources Mentioned on this episode

 

Direct download: delaymianlewisfinalinterviewfile.mp3
Category:general -- posted at: 5:00am CDT